Transcript
![Page 1: IPA 'Game Changers' event, 14th July 2009 – Absolute presentation](https://reader036.vdocuments.net/reader036/viewer/2022062703/5556ab22d8b42a3f7e8b4e56/html5/thumbnails/1.jpg)
1
Insert ‘free’ pun here
Clive Dickens
![Page 2: IPA 'Game Changers' event, 14th July 2009 – Absolute presentation](https://reader036.vdocuments.net/reader036/viewer/2022062703/5556ab22d8b42a3f7e8b4e56/html5/thumbnails/2.jpg)
Why we bought Virgin Radio
![Page 3: IPA 'Game Changers' event, 14th July 2009 – Absolute presentation](https://reader036.vdocuments.net/reader036/viewer/2022062703/5556ab22d8b42a3f7e8b4e56/html5/thumbnails/3.jpg)
Why we really bought Virgin Radio
£53.2m + 8m?
![Page 4: IPA 'Game Changers' event, 14th July 2009 – Absolute presentation](https://reader036.vdocuments.net/reader036/viewer/2022062703/5556ab22d8b42a3f7e8b4e56/html5/thumbnails/4.jpg)
All commercial radio is undervalued
CPM vs. CPT
![Page 5: IPA 'Game Changers' event, 14th July 2009 – Absolute presentation](https://reader036.vdocuments.net/reader036/viewer/2022062703/5556ab22d8b42a3f7e8b4e56/html5/thumbnails/5.jpg)
Free is cool
![Page 6: IPA 'Game Changers' event, 14th July 2009 – Absolute presentation](https://reader036.vdocuments.net/reader036/viewer/2022062703/5556ab22d8b42a3f7e8b4e56/html5/thumbnails/6.jpg)
Free is a business model
![Page 7: IPA 'Game Changers' event, 14th July 2009 – Absolute presentation](https://reader036.vdocuments.net/reader036/viewer/2022062703/5556ab22d8b42a3f7e8b4e56/html5/thumbnails/7.jpg)
The original ‘free’ business model?
![Page 8: IPA 'Game Changers' event, 14th July 2009 – Absolute presentation](https://reader036.vdocuments.net/reader036/viewer/2022062703/5556ab22d8b42a3f7e8b4e56/html5/thumbnails/8.jpg)
But commercial radio thinks small
![Page 9: IPA 'Game Changers' event, 14th July 2009 – Absolute presentation](https://reader036.vdocuments.net/reader036/viewer/2022062703/5556ab22d8b42a3f7e8b4e56/html5/thumbnails/9.jpg)
Behave like a big brand
![Page 10: IPA 'Game Changers' event, 14th July 2009 – Absolute presentation](https://reader036.vdocuments.net/reader036/viewer/2022062703/5556ab22d8b42a3f7e8b4e56/html5/thumbnails/10.jpg)
Behave like a startup
![Page 11: IPA 'Game Changers' event, 14th July 2009 – Absolute presentation](https://reader036.vdocuments.net/reader036/viewer/2022062703/5556ab22d8b42a3f7e8b4e56/html5/thumbnails/11.jpg)
Innovate
![Page 12: IPA 'Game Changers' event, 14th July 2009 – Absolute presentation](https://reader036.vdocuments.net/reader036/viewer/2022062703/5556ab22d8b42a3f7e8b4e56/html5/thumbnails/12.jpg)
Digital, not analogue
![Page 13: IPA 'Game Changers' event, 14th July 2009 – Absolute presentation](https://reader036.vdocuments.net/reader036/viewer/2022062703/5556ab22d8b42a3f7e8b4e56/html5/thumbnails/13.jpg)
Follow our community
![Page 14: IPA 'Game Changers' event, 14th July 2009 – Absolute presentation](https://reader036.vdocuments.net/reader036/viewer/2022062703/5556ab22d8b42a3f7e8b4e56/html5/thumbnails/14.jpg)
Give back
![Page 15: IPA 'Game Changers' event, 14th July 2009 – Absolute presentation](https://reader036.vdocuments.net/reader036/viewer/2022062703/5556ab22d8b42a3f7e8b4e56/html5/thumbnails/15.jpg)
Make ourselvespart of the ‘new free’