The Indian Premier League revolutionised cricket in many ways.

It brought the best cricketers in the world in one place, created a terrific stadium environment,

and showcased young talent like never before.

It also, expanded cricket viewership to women & children.

Background

To increase the digital engagement of people in the IPL,by creating the world’s best fantasy league.

Objective

The IPL has intense, competitive, hi-quality cricket at its core.This is packaged in a fun and entertaining manner.

The IPL Fantasy League would do the same.Well-thought out rules & features,

surrounded by fun & social elements.

Approach

SEAMLESS

NUANCED

THOUGHTFUL

ENGAGING

CASUAL

CREATIVE

SOCIAL FUN

RESPONSIVE

ROBUST

REMUNERATIVE

RELIABLE

Easy navigation with the IPL website

Seamless Integration

Championship Modefor involved users

Multiple Game Modes

Daily Challengefor casual users

Multiple Game Modes

All-Starsfor first-time users

Multiple Game Modes

• Runs, strike-rate, sixers• Wickets, economy, dots, maidens, • Catches, stumpings, run-outs. • Team winning & MoM.

• Balance between batsmen, bowlers, all-rounders & keeper.

• Maximum of 4 overseas players.• At least one uncapped player.

• 80 substituions thru league stage.• 12 substitutions during playoffs.• Unlimited Power Player changes.• Free uncapped sub every match

Comprehensive Points System

Realistic Team Criteria

Engaging Substitutions

Nuanced Rules & Scoring

Easy & fun interface to make substitutions

Smooth Interactions

Thoughtful Features

• Lock-in only when match actually starts.• Warning messages to help users.• Auto-complete for quick subs.• Stealth Mode to hide your team.• Ability to schedule substitutions in advance.

Fun Badges

Social Shareables

Social Shareables

Live update of fantasy scores and league

standings

Unique Features

10,000,000people

215countries1,400,000

Users 70,000,000visits

600,000,000pageviews

8pages per session

13minutes per visit

from

made

with

Enormous Success in 3 years

• All screens & interactions• Creative assets: badges, all-star cartoons• Complete development from scratch in Python

• Setting the objective & goal• All game rules and points system• Game modes and features

• Hosting on AWS to manage huge traffic & spikes• Constant upgradation & optimization• Community management & promotion

Creation & Development

Concept & Game Design

Management & Maintenance

Role of TenTenTen