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Survey of Britain’s Captains of Industry 2012
December 2012
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Economy and Politics
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31%
57%
12%
Improve Stay the same Get worse
C1. Do you think that the general economic condition of the country will improve, stay the same or get worse over the next 12 months?
0
10
20
30
40
50
60
70
80
90
100
Year
Improve 31%
Get worse 12%
General election
General election
General election
Only 12% think the economic condition of the country will get worse compared to 56% last year
General election
Base: British Captains of Industry (103) interviewed Sept-Dec 2012
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C4. What do you see as the most important issues facing Britain today?
Nearly a quarter see the government deficit as the most important issue facing Britain today
12%
12%
20%
22%
23%
Financial crisis/instability
Consumer confidence
The Eurozone
Lack of economic growth
Government deficit/debt
Top mentions
Base: British Captains of Industry (103) interviewed Sept-Dec 2012
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C3. To what extent do you agree with the following statements?
A clear majority agree that this Government’s policies will improve the state of the British economy
Base: British Captains of Industry (103) interviewed Sept-Dec 2012
16%
20%
63%
51%
14%
9%
8%
17% 1% 1%
In the long term, this government's policies will improve the state of the British economy
The UK is facing a prolonged period of stagnation
Strongly agree Tend to agree Neither agree nor disagree Tend to disagree Strongly disagree No opinion
2012
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C3. To what extent do you agree with the following statements? In the long term, this government's policies will improve the state of the British economy
Trend data - In the long term, this Government's policies will improve the state of the British economy
Base: British Captains of Industry (103) interviewed Sept-Dec 2012
0
10
20
30
40
50
60
70
80
90
100
Agree 79%
Disagree 8%
General election
General election
Year
General election
General election
16%
63%
14%
8%
Strongly agree Tend to agree Neither agree nor disagree Tend to disagree Strongly disagree
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C42. In the current climate, which of the following countries do you believe offers the best environment for business?
C43. Which of the following countries do you believe are the most attractive for investment?
The USA is seen to have the best environment for business with China perceived as the most attractive for investment
45%
14%
7%
6%
4%
4%
3%
2%
2%
2%
1%
17%
8%
17%
2%
2%
10%
2%
3%
3%
23%
3%
USA
UK
Brazil
Australia
Canada
India
Middle East (net)
Mexico
Germany
China
Africa (net)
Best environment Most attractive
Base: British Captains of Industry (103) interviewed Sept-Dec 2012
Top mentions
28%
15%
9%
14%
5%
3%
0%
6%
16%
14%
10%
25%
8%
2%
10%
0%
4%
21%
USA
UK
Brazil
Australia
Canada
India
Middle East (net)
Mexico
Germany
China
Africa (net)
Best environment Most attractive
2012 2011
Base: British Captains of Industry (100), interviewed Sep-Dec 2011
N/A
N/A
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C44a In which one or two of the following sectors do you see the greatest potential for growth in the UK over the next 12 months? C44b In which one or two of the following sectors do you see the least potential for growth in the UK over the next 12 months?
The technology sector is seen as having the greatest potential for growth with the financial sector having the least
64%
36%
26%
19%
18%
9%
7%
6%
1%
1%
14%
32%
16%
41%
23%
28%
21%
1%
Technology/media/telecoms
Construction
Services/retailing
Manufacturing
Financial/banking/insurance
Utilities
Mining/minerals/natural resources
Transport/distribution
Other
Greatest Least
Base: British Captains of Industry (103) interviewed Sept-Dec 2012
52%
19%
19%
24%
20%
12%
11%
6%
0%
3%
16%
33%
22%
33%
11%
29%
13%
6%
Technology/media/telecoms
Construction
Services/retailing
Manufacturing
Financial/banking/insurance
Utilities
Mining/minerals/natural resources
Transport/distribution
Other
Greatest Least
Base: British Captains of Industry (100), interviewed Sep-Dec 2011
2012 2011
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C78. Using a scale from 1 to 5 where 1 means it is not at all important and 5 means it is extremely important, please say how important each of the following factors are when you judge a company or organisation?
Three-quarters say acting with honesty and integrity is extremely important when judging a company or organisation
75%
51%
50%
35%
18%
12%
11%
20%
47%
45%
56%
47%
54%
50%
3%
1%
4%
8%
30%
31%
33%
3%
1%
6%
1%
1%
2%
1%
1%
1%
1%
1%
1%
Acts with honesty and integrity
Quality of products or services
Quality of management
Quality of employees
Financial performance
Innovative and forward thinking
Communications with people like you
5 extremely important 4 3 2 1 not at all important No opinion Base: British Captains of Industry (103) interviewed Sept-Dec 2012
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C8. What is your best estimate of when the UK economy will begin to grow in a significant way again?
Two-thirds estimate it will be two years or more before the UK economy grows significantly
1%
2%
4%
16%
48%
20%
6%
4%
It's growing
Up to 6 months
7 months up to 12 months
More than 1 year up to 2 years
More than 2 years up to 4 years
More than 4 years
Not stated
Don’t know
More than 2 years (sub total) = 68%
Base: British Captains of Industry (103) interviewed Sept-Dec 2012.
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C26. Who do you think is the most impressive business person in Britain at the moment? Who else? (*asked as industrialist up to 1999, as business leader in 2000)
Most Impressive Business Person
0
10
20
30
40
50
60
70
80
'81 '83 '85 '86 '87 '88 '89 '90 '91 '92 '93 '94 '95 '96 '97 '98 '99 2000 '01 '02 '03 '04 '05 '06 '07 '08 '09 10 11 12
Sir Richard Branson
Base: British Captains of Industry, 1981-2012
Lord Weinstock
Sir John Harvey-Jones
Lord Weinstock
Lord Hanson
Lord Hanson
Sir David Simon
Richard Branson
Sir Colin Marshall
Sir Richard Sykes
Lord Browne
Sir Terry Leahy
Lord Browne
Sir Terry Leahy
Sir John Rose
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The Olympics
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C45. What effect do you think the Olympic Games has had on your business?
The majority feel the Olympics had no effect on their business
3%
1%
0%
13%
59%
18%
6%
Don’t know/No opinion
Too early to tell
It has been very detrimental
It has been fairly detrimental
It has had no effect
It has been fairly beneficial
It has been very beneficial
2/3 of Captains
thought the Olympics
would have no effect in
2011
Top mentions
Base: British Captains of Industry (103) interviewed Sept-Dec 2012
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C45A. In what way/s was it beneficial?
One-third feel that the Olympics has helped to increase company revenue
36%
28%
24%
20%
20%
Increased company revenue
Increased morale in the UK
Increased demand/consumer spending
Raised the profile of the company
Raised the profile of London/UK
Top mentions
Base: British Captains of Industry interviewed Sept-Dec 2012, All those who said the Olympics had a beneficial effect (25)
In 2011 over half (52%) thought that
an increase in demand/consumer spending would be
the main benefit
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C45C. To what extent do you agree or disagree with each of the following statements?
9 in 10 agree the London 2012 Games has increased Britain’s standing in the world
17%
59%
34%
32%
34%
3%
11%
1%
5%
5%
The London 2012 Games has had a positive impact on business in the UK as
a whole
The London 2012 Games has increased Britain’s standing in the world
Strongly agree Tend to agree Neither agree nor disagree Tend to disagree Strongly disagree No opinion
Base: British Captains of Industry (103) interviewed Sept-Dec 2012
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Captains and Technology
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C63a .Which of the following do you do or use in a corporate capacity?
8 in 10 Captains use Apple products in a corporate capacity (rising from 66% in 2011). Also, tablet usage increases
83% (66%)
80% (52%)
77% (70%)
40% (36%)
21% (18%)
22% (21%)
17% (16%)
2012 2012 2011 2011
Base: British Captains of Industry (103) interviewed Sept-Dec 2012 (100) interviewed Sept-Dec 2011
None 5% (8%)
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C63b .Which of the following do you do or use in a personal capacity?
9 in 10 Captains use Apple products in a personal capacity too
89% (82%)
79% (64%)
74% (75%)
33% (28%)
10% (6%)
8% (4%)
20% (10%)
2012 2012 2011 2011
Base: British Captains of Industry (103) interviewed Sept-Dec 2012 (100) interviewed Sept-Dec 2011
None 4% (7%)
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C60. To what extent do you agree or disagree with each of the following statements?
Three-quarters agree that their company intends to increase use of social media or digital communications
27%
36%
28%
39%
15%
10%
13%
6%
13%
4%
5%
6%
Applications on smartphones and tablets offer considerable potential for new revenue streams for my business
My company intends to increase the use of social media or digital communications at the expense of more traditional
channels
Strongly agree Tend to agree Neither agree nor disagree Tend to disagree Strongly disagree No opinion Base: British Captains of Industry (103) interviewed Sept-Dec 2012
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Captains and Regulation
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C90. Do you feel that the level of regulation affecting business in the UK overall has been increasing or decreasing over the last 12 months or has there been no change?
More than half think that the level of regulation has been increasing (little change to 2011)
57%
4%
39%
Increase Decrease No change
55% (2011)
9% (2011)
36% (2011)
Base: British Captains of Industry (103), interviewed Sep-Dec 2012 (100) interviewed Sept-Dec 2011
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C3. To what extent do you agree or disagree with each of the following statements?
Over half (56%) strongly disagree that regulation of financial services should be determined in Europe
35%
2%
48%
8%
7%
3%
10%
31%
1%
56%
The level of regulation on UK businesses is harming the UK
economy
Regulation of the financial services sector should be determined at European rather than a UK level
Strongly agree Tend to agree Neither agree nor disagree
Tend to disagree Strongly disagree Base: British Captains of Industry (103) interviewed Sep-Dec 2012, (100) interviewed Sept – Dec 2011, (102) interviewed Sept-Dec 2010
Net percentage points:
2012 +72pp 2011 +85pp 2010 +82pp
Net = % Agree -% Disagree
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C6A1. How, specifically, would you like to see the level of regulation on UK businesses reduced in the UK?
Simplifying employment legislation and bureaucracy/red tape are the key areas where Captains would like to see a reduction in regulation
8%
8%
8%
9%
11%
21%
26%
Simplify SME regulation
Simplify Health & Safety regulation
Simplify regulatory system as a whole
Simplify the planning process/ planning regulation
Simplify/reduce financial sector regulation
Reduce bureaucracy/red tape
Simplify/flexibility in employment legislation
Base: British Captains of Industry, interviewed Sep-Dec 2012, All who agreed that regulation on UK businesses is harming the economy (85)
Top Mentions
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Captains and the political climate
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C3. To what extent do you agree or disagree with each of the following statements?
Majority of Captains agree that politicians have a poor understanding of business
44%
21%
48%
49%
3%
10% 16%
0%
2%
In general, politicians in this country have a poor understanding of business
Public culture in Britain is biased against business
Strongly agree Tend to agree Neither agree nor disagree Tend to disagree Strongly disagree No opinion Base: British Captains of Industry (103) interviewed Sept-Dec 2012
3%
3% 3%
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C9B. How much of an impact will public sector cuts have on your business over the next 12 months?
Only a minority think that cuts will have much impact on their business
8%
8%
55%
29%
A great deal A fair amount Just a little None at all
Base: British Captains of Industry (103), interviewed Sep-Dec 2012
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Captains and CSR
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SQ5. To what extent do you agree, disagree or neither agree nor disagree with the following statements? And is that strongly dis/agree or tend to dis/agree?
Over three-quarters say their company is incorporating sustainability into the development of new products / services and business strategy
40%
42%
38%
35%
11%
12%
5%
6%
1% 6%
6%
My company is incorporating sustainability into its business strategy
My company is incorporating sustainability into the development of new products and services
Strongly agree Tend to agree Neither agree nor disagree Tend to disagree Strongly disagree Don't know/no opinion
Base: British Captains of Industry (103) interviewed Sept-Dec 2012
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Captains and Brand GB
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C79. In a recent Ipsos MORI survey of British adults, only 4% selected British business as something that made them proud to be British. What do you think this result suggests about popular attitudes to business in this country?
Lack of understanding about business and bias in the media are the top reasons for the public’s lack of association between British business and pride in Britain
Base: British Captains of Industry (103) interviewed Sept-Dec 2012
12%
17%
18%
26%
34%
Impact of banking crisis
Government/politicians attitude
Reflection of anti business/culture lacks entrepreneurship
Bias in media
Lack of understanding about role of business among general public
Top Mentions