Transcript
Page 1: Is My Marketing Mobile Friendly & Why Should I Care?

HalfmoonYogaHalfmoonYoga

B•B•Q

Is My Marketing Mobile Friendly & Why Should I Care?

© 2014

Page 2: Is My Marketing Mobile Friendly & Why Should I Care?

[email protected]

facebook.com/theurldr

@theurldr

#theurldrwebinar

Kim Merritt Butler

Page 3: Is My Marketing Mobile Friendly & Why Should I Care?

Today’s Agenda

Set the stage and describe the importance of mobile

Why you can’t ignore mobile. Review the data

Use of mobile by businesses and nonprofits

What you can do today to prepare your organization for mobile

Next steps

Page 4: Is My Marketing Mobile Friendly & Why Should I Care?
Page 5: Is My Marketing Mobile Friendly & Why Should I Care?

99%143,000,000# of smartphones

owned in U.S. in 2013

comscore.com

29%of Americans

use only mobile devices to access the

internet.ondeviceresearch.com

91%of U.S. adults

own a cellphonetheatlantic.com

61%own a

smartphoneComscore.com

Page 6: Is My Marketing Mobile Friendly & Why Should I Care?

93%Since 2010

Source: comScore

Page 7: Is My Marketing Mobile Friendly & Why Should I Care?

Source: Litmus, “Email Client Market Share,” April 2012

38%

Page 8: Is My Marketing Mobile Friendly & Why Should I Care?

Source: Chris WardenSpread Effect

Page 9: Is My Marketing Mobile Friendly & Why Should I Care?

10

• 71% of US web audience

• 75% global reach

At the beginning of 2014

4.5 billionMobile users worldwide

Page 10: Is My Marketing Mobile Friendly & Why Should I Care?

83%of the audience for this webinar use mobile devices to manage their personal lives

80%of adults 18-44 have

their smartphones with them

22 hoursa day

mediabistro.com

Page 11: Is My Marketing Mobile Friendly & Why Should I Care?

220,000,000!

Page 12: Is My Marketing Mobile Friendly & Why Should I Care?

99%technology

question marketing +strategy

question

mobile responsivemobile friendly

vs

Page 13: Is My Marketing Mobile Friendly & Why Should I Care?
Page 14: Is My Marketing Mobile Friendly & Why Should I Care?

US smartphone subscriptions

expected to grow

+28% in 2013

Mary Meeker

Page 15: Is My Marketing Mobile Friendly & Why Should I Care?

16

Page 16: Is My Marketing Mobile Friendly & Why Should I Care?

17

6,000,000,000,0002,000,000,000,000

Page 17: Is My Marketing Mobile Friendly & Why Should I Care?

people look at mobile devices

150xper day

people look at smartphones

200xper day

Page 18: Is My Marketing Mobile Friendly & Why Should I Care?

of Americans under 35 used a mobile device to make a donation.

40%

used a mobile device to browse non-profit websites and emails.

50%

Page 19: Is My Marketing Mobile Friendly & Why Should I Care?

40%Of Shoppers Consult 3 or

More Channels

4 out of 5Consumers use smartphones to shop

Source: Chris WardenSpread Effect

Page 20: Is My Marketing Mobile Friendly & Why Should I Care?

75%used phone to get real-time,

location-based information

90%of mobile searcheslead to an action

local search

PewInternet.org

searchengineland.com

CMO Council

70%who ran a local search via mobile acted within one hour

Page 21: Is My Marketing Mobile Friendly & Why Should I Care?

Source: Chris WardenSpread Effect

Page 22: Is My Marketing Mobile Friendly & Why Should I Care?

Exp

eria

n M

arke

ting

Ser

vice

s

50%of email is opened on a mobile device.

Page 23: Is My Marketing Mobile Friendly & Why Should I Care?

Blue Hornet

80%of users delete

mobile email that doesn’t look good.

Blue Hornet

of users

unsubscribefrom email lists after

receiving mobile email that doesn’t look good.

30%

Page 24: Is My Marketing Mobile Friendly & Why Should I Care?

Mobile Marketing

Page 25: Is My Marketing Mobile Friendly & Why Should I Care?
Page 26: Is My Marketing Mobile Friendly & Why Should I Care?

50%+Local searches

were performed on a mobile device

Page 27: Is My Marketing Mobile Friendly & Why Should I Care?
Page 28: Is My Marketing Mobile Friendly & Why Should I Care?
Page 29: Is My Marketing Mobile Friendly & Why Should I Care?
Page 30: Is My Marketing Mobile Friendly & Why Should I Care?

Mobile ads perform 4-5 times better than online ads

Source: iMedia Connection

1st Position

Page 31: Is My Marketing Mobile Friendly & Why Should I Care?

Florist frederick • Keywords are likely to be shorter

• Keywords are likely to have local intent

Page 32: Is My Marketing Mobile Friendly & Why Should I Care?

57% of mobile users won’t recommend poor mobile websites

Source: The Social Media Hat

Page 33: Is My Marketing Mobile Friendly & Why Should I Care?

66%of small businesses are using mobile for their business.

34%aren’t.

small businessuse of mobile

Constant Contact customer research

Page 34: Is My Marketing Mobile Friendly & Why Should I Care?

34%aren’t.

• have no plans to adopt mobile in the future65%

• lack of customer demand 56%

• “mobile isn’t relevant to my industry or business” 28%

Constant Contact customer research

Page 35: Is My Marketing Mobile Friendly & Why Should I Care?

Dorothy S. JonesApril 1, 1947 – April 5, 2013

Services

Dorothy S. Jones, age 66, passed away on Friday, April 5, 2013. She was at home and surrounded by her family.

Page 36: Is My Marketing Mobile Friendly & Why Should I Care?

why not?

we’re a nonprofit…

not bestfor my

products…

cost is too high…

we’re regulated

by the government…

Page 37: Is My Marketing Mobile Friendly & Why Should I Care?

mobile for operations82%

calendar ortime management

74%

customercommunications

52%

GPS / mapping

44%

accounting orinvoicing

Page 38: Is My Marketing Mobile Friendly & Why Should I Care?
Page 39: Is My Marketing Mobile Friendly & Why Should I Care?

YOU DON'T GET TO DECIDE WHICH DEVICE PEOPLE USE TO ACCESS YOUR CONTENT.

THEY DO.

Karen McGrane, author of Content Strategy for Mobile@karenmcgrane

Page 40: Is My Marketing Mobile Friendly & Why Should I Care?

at the end of the day, it’s

about

success

Page 41: Is My Marketing Mobile Friendly & Why Should I Care?
Page 42: Is My Marketing Mobile Friendly & Why Should I Care?

tip#1avoid

using too much text

Page 43: Is My Marketing Mobile Friendly & Why Should I Care?

tip#2avoid

multiple columns

Page 44: Is My Marketing Mobile Friendly & Why Should I Care?

tip#3

clear and easy calls to action

Page 45: Is My Marketing Mobile Friendly & Why Should I Care?

tip#4

9-point font, headlines don’t stand out

Minimum: 22-point headlines, 11-point body text, improved contrast

avoidtiny

fonts

Page 46: Is My Marketing Mobile Friendly & Why Should I Care?

avoidtiny

fonts

tip#4

Better: 22-point headlines, 16-point body text

Page 47: Is My Marketing Mobile Friendly & Why Should I Care?

tip#5use

images carefully

Page 48: Is My Marketing Mobile Friendly & Why Should I Care?

bonus

#1don’t

ignore local

search

Page 49: Is My Marketing Mobile Friendly & Why Should I Care?

bonus

#2don’t ask

customers or supporters to

turn their phones off!

Page 50: Is My Marketing Mobile Friendly & Why Should I Care?

camera on the phone to take shots in-store or with customers, social posts from businesses featuring images, etc.

bonus

#3youtube.com

100 hoursof video uploaded

per minute

1.4 billion images

taken on mobile per dayNokia’s Vesa Jutila, at DigitalK 2012

don’t ignore mobile

tech

Page 51: Is My Marketing Mobile Friendly & Why Should I Care?
Page 52: Is My Marketing Mobile Friendly & Why Should I Care?

50%

Page 53: Is My Marketing Mobile Friendly & Why Should I Care?
Page 54: Is My Marketing Mobile Friendly & Why Should I Care?

less is more. focus – use less text

use a single column

clear and easy calls to action

no small fonts (test, test, test!)

use images carefully (don’t rely on them)

claim your listings: be found on local search!

let your customers use their phones

don’t ignore your phone (pics, video, social)

Page 55: Is My Marketing Mobile Friendly & Why Should I Care?
Page 56: Is My Marketing Mobile Friendly & Why Should I Care?

57

Page 57: Is My Marketing Mobile Friendly & Why Should I Care?

Value Package for Constant Contact

Today’s Webinar Special

Online Learning System $199

Custom Email Template $ 99

Email Audit $199

Package Value $696

$696 Package FREEwww.TheURLdr.com/offer

Plans start at $20/month | No Contract | 100% Money Back Guarantee

[email protected] facebook.com/theurldr @theurldr

Mobile Website Audit $199

Page 58: Is My Marketing Mobile Friendly & Why Should I Care?

Top Related