Download - Is SoLoMo King
Is SoloMo King?
@benjaminjoffe
Hello! My name is
@benjaminjoffe
@benjaminjoffe
• In “Asia” since 2000 (JP, KR, CN, SG, MY)
• Researcher & Consultant (+8*)
• Angel investor (Cmune, MyGengo)
• MobileMonday Beijing Founder (40 events)
• Mentor in 5 startup accelerators
• DayDeed.com since 2011
Questions!
Quiz!How SoLoMo are you?
SocialLocal
MobileGamification
Gamification=
User Journey
Topics
• Visual feasts
• Emotional communication
• Planning the future
• Blending online & offline
Visual Feasts
InstagramIt's a free, fun, and simple way to
make and share gorgeous photos on your iPhone.
Please use
• Why not Flickr or Picasa?
• Why not Facebook or Twitter?
Money?
• Still unclear.
PinterestPinterest is a Virtual Pinboard
People use it to plan weddings, decorate their homes, and
organize their favorite recipes
Please use
• Why not Flickr or Picasa?
• Why not Facebook or Twitter?
Money?
• Lead generation for e-commerce
Emotional Communication
PathPath is the smart journal that helps you share life with the
ones you love
Please use
• Why not Facebook or Twitter?
Money?
• Still unclear.
Dailymus.esA simple and fun Q&A app for
you and your friends.
Ask your friends the questions you've always wanted to ask.
Please use
• Why not Facebook or Twitter?
• Why not Quora or other Q&A service?
Money?
• Still unclear.
Planning the Future
PlancastDiscover what your friends are
doing in the coming days, weeks, and months!
Share your own plans and never miss out on a get-together
again.
Please use
• Why not Facebook Events?
• Why not Eventbrite / Amiando?
Money?
• Ran out.
FoundGoing somewhere cool this
weekend and want to share it with your friends? Want to
know where your friends are going so you can find and meet
them easily? How about discovering happenings near you so you can join in, have fun, and meet new people?!
Please use
• Why not Facebook Events?
• Why not Eventbrite / Amiando / Plancast?
Money?
• Ran out.
Blending Online & Offline
BlendrMake new friends nearby with
Blendr.
Blendr is a location-based social network that uses your mobile device’s location based services (LBS) to help you discover new
people around you.
Please use
• Why not FourSquare?
• How to trust a stranger?
Money?
• Advertisement.
TaskRabbitGet oodles of stuff done with the TaskRabbit iPhone App!
Goodwill drop-offs, IKEA furniture assembly, grocery runs, yard work, house cleaning, and deliveries are no match for our
TaskRabbits.
Please use
• Why trust strangers?
Money?
• Revenue share on tasks.
ZaarlyZaarly is the new way to buy
what you want or make money, safely and securely.
Please use
• Why trust strangers?
Money?
• Revenue share on trades.
UberEVERYONE'S PRIVATE DRIVER
Uber is an on-demand request tool for a private driver. Request from anywhere, convenient and stylish rides, with a hassle free
(no cash) payment system.
Please use
• Why not taxis?
• How to trust a stranger?
Money?
• Revenue share on rides.
Psychological & Social Design
Breaking Down “Social”
• Content: what is being shared
• Relationships: shared with whom?who do I receive content from?
• Experience: how does it work (UX, mobile)
Analyzing Pinterest
• Non-sexual porn: design, pretty things
• Aspirational
• Users are fantasizing on Pinterest
Analyzing Instagram
• Makes your photos look awesome
• Your content look better, you look cooler
Challenges
• What do you do so much better?
• What are the psychological drivers?
• Find your niche communities
Live case: DayDeed
• “One good deed a day”
• Help friends. Feel awesome.
Design is how it works
• “I understand what it’s for”
• “I can do something right away”
• Less features
• Feeling good
Possible Tribes
• Tech entrepreneurs
• “Sharists”
• Frequent travelers
Evolution
• Informative
• Functional
• Social
• Emotional
• Reputational
Thanks!@benjaminjoffe
The Judgment of Solomon
• Once two women claimed to be the motherof the same child.
• King Solomon ordered that the child should be divided between them.
The Judgment of Solomon
• The false mother agreed, the true mother said NO!
• King Solomon ordered the child to be givento the true mother.