iPad or Digital Visitor Surveys
As used in Play Hard, Fight Hard: Sport and the Canadian Military
An exhibit by The Military Museums and Canada’s Sports
Hall of Fame
- Text panel, graphic and A/V based- 1500 square feet- Designed to travel- Visitor Survey would need to 1) be durable
2) be relevant in several venues and 3) allow remote data retrieval
The Exhibit (what is being assessed)
The Device
The Software (QuickTapSurvey)
The Questions
Key Objectives
- Visitor Satisfaction- Effectiveness of Advertising (both for
circulating and receiving venues)- Identification of Areas to Improve in
Ongoing Traveling Version- Additions to Mailing Lists- Satisfying Grant Requirements
Visitor Satisfaction
Effectiveness of Advertising
Timing of Analytics(July 1-July 16)
Areas to Improve
Tracking Demographics- Are we bringing in new demographic
(sports fans)?- Are we bringing in more female visitors?
YES
Pros and Cons of Digital Surveys
Pros
- MUCH greater number of responses- Easy to tabulate data and filter by date –
huge time saver- Ease of access to data- Redundancy of data (stored both on iPad
and on website)
Cons
- Without reliable internet, data is hard to access (traveling exhibit)
- Without a technical comfort level, maintenance is an issue (traveling exhibit)
- Incompatibility of earlier versions of software with later versions
Limitations of Data
- Is respondant serious? (kids playing around)
- Structuring questions to achieve maximum information return
Some People’s Kids
Information Return
Good information
Funny Information
Can you trust this data?
Morale Building
Long Term Use of Data
- Basis for future Market Research Study (Strategic Planning)
- Tracking shifts in demographics- Tracking effectiveness of ad campaigns- Ideas on how to improve exhibits
Sunset over Pacific 1945