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WHO WE ARE
iStrategy is a creative agency that builds online and offline movements that engage
communities through innovative marketing, experimental uses of social media, andcivic innovation programs of all kinds.
Our products enable brands to create real-time social datavisualizations, and
incentivize crowds to spread word of mouth on the web and in person.
Were a team of strategists, designers, developers and producers capable of building
everything from websites, to animated films, to massivemulti-day festivals. Throughselect client engagements and internal projects we pursue our mission to build
creative and innovative communities that can change cities and the world.
http://www.istrategylabs.com/services/animationhttp://www.istrategylabs.com/2011/02/the-sweetlife-festival-social-experience-design-for-one-sweet-show/http://www.istrategylabs.com/2010/07/digital-capital-week-an-xperiment-in-mass-collaboration/http://istrategylabs.com/productshttp://s97653.gridserver.com/services/civic-innovationhttp://www.istrategylabs.com/2010/07/digital-capital-week-an-xperiment-in-mass-collaboration/http://www.istrategylabs.com/2010/07/digital-capital-week-an-xperiment-in-mass-collaboration/http://www.istrategylabs.com/2011/02/the-sweetlife-festival-social-experience-design-for-one-sweet-show/http://www.istrategylabs.com/2011/02/the-sweetlife-festival-social-experience-design-for-one-sweet-show/http://www.istrategylabs.com/services/animationhttp://www.istrategylabs.com/services/animationhttp://istrategylabs.com/productshttp://istrategylabs.com/productshttp://s97653.gridserver.com/services/civic-innovationhttp://s97653.gridserver.com/services/civic-innovationhttp://s97653.gridserver.com/services/social-media-marketinghttp://s97653.gridserver.com/services/social-media-marketinghttp://istrategylabs.com/services/http://istrategylabs.com/services/ -
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DIGITALWeb/Mobile Design & DevelopmentSocial Media Strategy
Social Media Marketing
Social Media Monitoring & EngagementSocial Application Development
Social Analytics & ROI Planning
Influencer Identification & Outreach
Community Development & Management
Content Distribution & Viral Seeding
Social Ad Planning & Buying
WHAT WE DO
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EXPERIENTIAL MARKETINGFestival, Concert & Conference Production
Urban Game DesignBuzz, Stunt, and Guerrilla Marketing
Brand Ambassador Programs
Youth Marketing (On-campus & Spring Break)
WHAT WE DO
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CONTENT CREATION
Animation, Illustration, Photography,Videography, Live Streaming, Video Editing,
Copy Writing, Blogging, and Crowd-sourcing
INNOVATION DESIGNManagement ConsultingProduct & Service Design
Mass Collaboration Design
Internal Collaboration FacilitationOpen Innovation Workshops
Ideation Workshops
Rapid Prototyping
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OUR CLIENT WORK INCLUDES
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OUR WORK
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WHAT HAPPENS WHEN YOU MAKE A 12 CITY STUNT SOCIAL?
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Adjacent to the Volkswagen HQ in Wolfsburg, Germany, a lives a mecca for auto enthusiasts, known as the
Autostadt -- featuring a customer pickup center, pavilions showcasing VW, Audi, Skoda, Seat, Bentley, Buggati, &
Lamborghini, amazing museums with treasures such as original Model T's and the millionth Mini, and even huge
obstacle courses for off-roading adventuresin the Taureg or Tiguan.
Already well-known for their innovative and intricate exhibits, they wanted to create an experience that allowed
visitors to interact with the social web -- to provide a glimpse of how the proliferation of social media now affects
everything from Autostadt, Volkswagen, and even how we perceive the concept of transportation on a global
scale.
We helped them do just that, by building the Socialsphere, which opened to the public on June 1st, 2011, and
features 22 touchscreens that allow visitors to interact with giant 15 x 15 displays -- pulling from Twitter, Flickr,
Foursquare, and Facebook -- all powered by a custom data management system for easy moderation and
PLAY
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interactive
social dataapplications
for VW
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Read about the Ford Tweeting Cake we created here.
http://social.ford.com/our-articles/cars/focussedan/let-them-tweet-cake/http://social.ford.com/our-articles/cars/focussedan/let-them-tweet-cake/ -
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In October 2010 the Mid-Atlantics very first Pinkberry frozen yogurt store opened in Fairfax Corner, VA. With the
help of 2 George Mason University sororities serving as brand ambassadors, we hide 3,500 branded ping pong
balls within a 5 mile radius of the store. The balls were coded with a unique number, did you win? messaging
and a link to the Facebook event page. Nearly 800 ping pong ball codes were redeemed in person - an epic
celebration ensued with 1,000+ people cueing for free Pinkberry and a chance to win prizes. Pinkberry describesthis opening as one of the two best store openings nationwide.
PLAY
http://vimeo.com/16150706http://vimeo.com/16150706http://vimeo.com/16150706http://vimeo.com/16150706http://vimeo.com/16150706http://vimeo.com/16150706http://vimeo.com/16150706http://vimeo.com/16150706http://vimeo.com/16150706http://vimeo.com/16150706http://vimeo.com/16150706http://vimeo.com/16150706http://vimeo.com/16150706http://vimeo.com/16150706http://vimeo.com/16150706http://vimeo.com/16150706http://vimeo.com/16150706http://vimeo.com/16150706http://vimeo.com/16150706http://vimeo.com/16150706http://vimeo.com/16150706http://vimeo.com/16150706http://vimeo.com/16150706http://vimeo.com/16150706http://vimeo.com/16150706http://vimeo.com/16150706http://vimeo.com/16150706http://vimeo.com/16150706http://vimeo.com/16150706http://vimeo.com/16150706http://vimeo.com/16150706http://vimeo.com/16150706http://vimeo.com/16150706http://vimeo.com/16150706http://vimeo.com/16150706http://vimeo.com/16150706 -
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AT&T 4G ANIMATION
http://bit.ly/att4gvidhttp://bit.ly/att4gvidhttp://bit.ly/att4gvidhttp://bit.ly/att4gvid -
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CHECK OUT OUR
FOURSQUARE UNLOCKBOX
VIDEO HERE.
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OUR PRODUCTS INCLUDE: CROWDLY
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Grandstand Visualization: Ford @ DCWEEK
Visualizing Twitter: Total Tweets, Tweets Per Hour,
Top Twitterers on Klout, and Real-Time Tweets + Pics.
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Unlock a group prize only if (X) number of people check-
in at your venue during a set period of time.
Grandstand Games: Builder
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Grandstand Games: Bingo
Awards instant prizes to bingo participants (e.g. free
popcorn at a movie theater).
GEICO
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GEICO
GEICO hired us to build iheartcavemen.com - a fake dating site for women to meet their cavemen matches. Men
were able to morph themselves into cavemen, and women could see what their cave-baby offspring would look
like. User-morphs and cave-baby profiles were widgetized and distributable to 90+ social networks.
PLAY
F GEICO b il fl h h h d i
http://www.vimeo.com/16754945http://www.vimeo.com/16754945http://www.vimeo.com/16754945http://www.vimeo.com/16754945http://www.vimeo.com/16754945http://www.vimeo.com/16754945http://www.vimeo.com/16754945http://www.vimeo.com/16754945http://www.vimeo.com/16754945http://www.vimeo.com/16754945http://www.vimeo.com/16754945http://www.vimeo.com/16754945http://www.vimeo.com/16754945http://www.vimeo.com/16754945http://www.vimeo.com/16754945http://www.vimeo.com/16754945http://www.vimeo.com/16754945http://www.vimeo.com/16754945http://www.vimeo.com/16754945http://www.vimeo.com/16754945http://www.vimeo.com/16754945http://www.vimeo.com/16754945http://www.vimeo.com/16754945http://www.vimeo.com/16754945http://www.vimeo.com/16754945http://www.vimeo.com/16754945http://www.vimeo.com/16754945http://www.vimeo.com/16754945http://www.vimeo.com/16754945http://www.vimeo.com/16754945http://www.vimeo.com/16754945http://www.vimeo.com/16754945http://www.vimeo.com/16754945http://www.vimeo.com/16754945http://www.vimeo.com/16754945http://www.vimeo.com/16754945 -
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For GEICO we built a flash app that morphed you into a
caveman and then spread profiles via widgets
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PLAY
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119 Developers
53 Apps
17 Android Apps 16 iPhone Apps 2 Black Berry Apps
10 ASP NET Apps 7 LAMP Apps 1 AKO
Soldiers not contractors.
75 days not 2+ years.
14 Data Viz 8 Training 9 Mission Specific
6 Morale/Welfare/Rec 6 Location Aware 3 Warfighting
2 Career/PersonnelMngmt
5 Other
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http://itunes.apple.com/ca/app/drughub-medicine-cabinet-in/id421028414?mt=8
DrugHub
http://itunes.apple.com/ca/app/drughub-medicine-cabinet-in/id421028414?mt=8http://itunes.apple.com/ca/app/drughub-medicine-cabinet-in/id421028414?mt=8