Download - IT Consumerization
IT ConsumerizationBy Katarina Sandorova
BUS 550 The Contemporary FirmCSU Channel Islands
June 02, 2014
More Mobile Devices than Number of People on Earth?
526 million mobile devices were added in 2013 (Cisco, 2014)2
Users Dependent on their Mobile Devices Lookout’s Mobile Mindset Study; 2,097 American
adult respondents: 60% check mobile devices every hour54% check mobile devices while lying in bed40% check their devices while in bathroom
(Lookout, 2012)
Survey by Marriott; 890 American adult respondents: for a 25% of hotel discount, 54% would forgo
alcohol, but only 26% would give up their mobile devices (Marriott, 2014)
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Mobile Workers Carry Personal & Business Devices
(The Times, 2012)
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Greater Benefits With Personal Devices Consumer devices are attractive and inexpensiveAvailability of millions of apps in ‘the cloud’These devices and apps are more powerful,
useful and user-friendly, faster to get and more enjoyable than those provided by company IT
Opportunity to chose own toolsAccenture survey; 4,017 employees respondents: in
2011, 23% of employees were already using personal technology tools for work on a routine basis
(MIS Quarterly Executive, 2012)
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Company IT’s ConcernsWith Personal Devices @Work
Security• How do we manage potential security breaches?
Support• How do we manage the increased complexity of our IT
environment?
(MIS Quarterly Executive, 2012)
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Providing Innovative Tools to Employees: Solution? Upside
Support: improved control over devices within company IT portfolio
Security: potential improvement via company device usage policy Downside
Hard to select tools to everyone’s liking – employees’ frustration might continue
Short lifecycle – average professionals replace devices every two years (MIS Quarterly Executive, 2012)
High capital cost (the device), expense cost (accessories) Company device usage policy often rigid, complex, hard to follow
by the user and costly to keep up to date by IT Apps ownership and transferability upon employment termination
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So What Is IT Consumerization?Employee perspective: experiences gained from
usage of devices in personal life seamlessly transferred and expected in workplace
Company IT perspective: informally used devices and apps may be seen as either a threat or opportunity
Market perspective: technologies available in the consumer marketplace are finding their way into the enterprise
(MIS Quarterly Executive, 2012) IT Consumerization is Multi-faceted
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Management Strategies for IT Consumerization
1. Broadening the Scope
Management gradually opens
up the list of allowable
consumer devices and applications
2. Providing a Gadget Budget
Management provides
employees with IT allowances as a
job benefit
3. Segmenting Employees by
RoleManagement
develops an IT Consumerization profile for each role within the
company
4. Advocating Uptake
Management proactively
pushes cutting-edge consumer
technologies into the organization
Laissez – Faire
Management allows external devices and applications to enter
the enterprise without restrictions
Authoritarian
Management exercises tight control and
restricts the number of devices and
applications entering the enterprise
Middle Ground Strategies
(MIS Quarterly Executive, 2012) 9
Middle Ground Strategy #1:Broadening the Scope Create list of acceptable phonesRather than specific devices, focus on technical
requirements:EncryptionPasswordRemote locking
Employees agree to an acceptable-use policy:Allows the corporation to remove all data in case the
device is lost
Advise on “safe” appsChallenge: Keeping the list of acceptable devices and apps up to
date; potential removal of private data (MIS Quarterly Executive, 2012)
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Middle Ground Strategy #2: Providing a Gadget Budget Employees receive a fixed allowance to be used
to pay for own devices and apps subscriptions – choosing from allowable items
Requires a development of efficient approval process
Challenge: Keeping the list of allowable items up to date (MIS Quarterly Executive, 2012)
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Middle Ground Strategy #3: Segmenting Employees by Role Addressing different needs and interest in using
consumer technology in the workplaceRequires a development of IT Consumerization
profiles for different role categoriesCompany provides equipment accordingly (i.e.
iPad for C-level management, sales representatives, etc.)
Employees not falling into above role categories receive mobile device allowance (gadget budget)Challenge: Keeping the IT Consumerization profiles and allowable
items up to date (MIS Quarterly Executive, 2012)
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Middle Ground Strategy #4: Advocating Uptake Enforcement of the use of cutting-edge
consumer technology in the organizationAppropriate for high-tech industries (law firms,
biotechnology, etc.)“For organizations that desire to demonstrate how
technology can be employed in new, and perhaps unanticipated, ways” (MIS Quarterly Executive, 2012)
Challenge: High cost13
The Current Future:BYOD* and MDM**
* Bring Your Own Device** Mobile Device Management
MDM is a general term for a software that secures, monitors, manages and supports mobile devices deployed across mobile operators, service providers and enterprises (Wikipedia, 2014)
MDM can be installed on personal device of employees and it typically includes: Distribution of applications (new apps, updates) Configuration settings (company email system configuration, enforcing passwords) Separation of personal data from company data Remote control of device (administrator can remove access to company email and data
when employee leaves the company or the device is lost/stolen)
Important when selecting MDM for an enterprise: Flexibility: support of all major mobile platforms Simplicity: simple enrollment process and self-service portal Access to enterprise resources: connection to intranet sites, VPN access - to perform
remote actions Privacy concerns: prevention of tracking GPS location, personal user information, and
telecom data; possibility of enterprise wipe without affecting personal content on the device (Air-watch, 2014)
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Key Take AwayEmployees drive a gap closure between personal and
business technologyEmployees are emotionally attached to their personal
devices, and will carry and use them everywhereCompany IT is recommended, rather sooner than
later, to develop a strategy to manage the new environment; a solution that is the best fit for the company
Company IT’s focus should be on managing devices rather than managing people
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Quiz1. What does not fall under the IT Consumerization?
A. Using personal iPhone for looking up facts needed for a clarification during a business meeting
B. Taking home a company provided laptop to play gamesC. Apple iPad becoming a tablet standard in lot of companiesD. None of the above
2. In case of unofficially/informally used personal devices at work, what concerns the company IT the most?
A. SecurityB. SupportC. Employees’ decreased focus on workD. A & B
3. Which is/are the most important feature/s to look at when selecting Mobile Device Management (MDM) solution?
A. Easy to Jailbreak the device: Possibility to modify the operating system of the deviceB. Flexibility: Compatibility with most mobile devices on the marketC. Simplicity: Easy to install and use; self-serviceD. B & CE. A & C
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ReferencesAir-Watch. (2014). Bring your own device (BYOD). Retrieved June 1, 2014, from http://www.air-watch.com/solutions/bring-your-own-device-byodCisco. (2014, February 5). Cisco Visual Networking Index: Global mobile data traffic forecast update, 2013–2018. Retrieved June 1, 2014, from http://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/white_paper_c11-520862.htmlLookout. (2012). Mobile mindset study. Retrieved June 1, 2014, from https://www.lookout.com/resources/reports/mobile-mindsetMarriott. (2013, April 25). Vacationers trade sun and surf for art and culture. Retrieved June 1, 2014, f rom http://news.marriott.com/2013/04/vacationers-trade-sun-and-surf-for-art-and-culture.html MIS Quarterly Executive. (2012, September). IT Consumerization: When gadgets turn into enterprise IT tools [Case study]. Retrieved from http://informationstrategyrsm.files.wordpress.com/ 2012/09/it-consumerization-when-gadgets-turn-into-enterprise-it-tools.pdfThe Times. (2012, May 1). The rise of the mobile worker. Retrieved June 1, 2014, from http://www.thetimes.co.uk/tto/public/smallbusinessmasterclass/article3400136.eceWikipedia. (2014, May 18). Mobile device management. Retrieved June 1, 2014, from http://en.wikipedia.org/wiki/Mobile_device_management
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