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'50
'60
'70
'80
'90
?
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'50sFirst Italian Fashion Show
Florence, February 12, 1951
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Immediate success with American buyers and journalists
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The purpose of this evening is to give importance to our Fashion. The ladies are kindly requested to wear dresses of pure Italian inspiration".
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shoes designed like architecture
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the "Kimo" sandal
"Kimo", the sandal with the sock
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the wedge heel
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...and the cage heel
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The invisible sandal
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the woman who shaped fashion as we know it
today
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the connection with Surrealist movement
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Salvator Dalì and the Lobster Dress
The Lobster storyLobster Phone by
Salvator Dalì
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the Shoe Hat
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'60s
change of social roles and status
mini skirt
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The birth of
Prèt a Porter
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Hollywood influenced by Made in Italy
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total look and life-style
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Made in Italy
Ferrè, Versace, Armani
'70s
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The overthrow of the TRICKLE DOWN THEORY
fashion from the street to the catwalk
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New dyeing technology
Brand identity:United Colors Of Benetton
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provocation
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provocation
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social issues
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social issues
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social issues
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Milan as the new fashion capitals
Top models
Licensing
'80s
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Armani
start from La Rinascente
destructured jacket
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Armani jackets in the time
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'90s-today
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Regionality
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Dolce&Gabbana
Inspired from Italian cult
movie, and folklore
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Sicilian style
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Fashion Sites
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FLORENCEPitti Immagine
"Galleria del costume" Palazzo
Pitti
Salvatore Ferragamo museum
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Via de' Tornabuoni
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ROME
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Via Condotti
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MILANMilano Fashion week
Milano Unica
Salone del Mobile (design week)
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via Montenapoleone fashion dinstrict
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Galleria Vittorio Emanuele
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www.italingua.net
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Sara [email protected]