Download - ITS424 iheretv report
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Ihere.tv Project report Ihere.tv consulting team
Tanakom Muangsakul 5122790124 Strategy Analysis [email protected]
Chayut Bhamornsuwan 5122790645 Project Manager [email protected]
Chattanon Saekow 5122792864 Marketing Analysis [email protected]
Thesis Denchartphan 5122790306 IT Management [email protected]
Jinnawat Pinchai 5422800433 Collector & Complier [email protected]
Submit to
Dr. Saprangsit Mruetusatorn
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13/09/11 Ihere.tv Project Report 2
Table of Contents
EXECUTIVE SUMMARY ....................................................................................................................... 4
Background of the business ............................................................................................................. 5
The structure of ihere.tv ........................................................................................ 5
Business process & Marketing Activities ................................................................. 6
Applied Information Technology ............................................................................ 6
Analysis of Source of Revenue ............................................................................... 7
Outstanding Point of the business Model ............................................................... 7
Major Key Success Factor ....................................................................................... 8
Business analysis and planning ....................................................................................................... 8
Ihere.tv Website Statistic ........................................................................................ 8
Comparison with other company ........................................................................... 9
Analysis of ihere.tv information and its strategic ................................................. 11
Market segmentation ....................................................................................... 11
Target marketing ............................................................................................. 11
Market position ................................................................................................ 11
SWOT Analysis ................................................................................................. 12
Business opportunities ..................................................................................... 12
Trend Analysis ................................................................................................. 13
PEST Analysis ................................................................................................... 13
Marketing Plan ................................................................................................. 14
Strategic Planning ............................................................................................................................... 15
Problem and solution analysis ............................................................................. 15
Porter’s five-force model ...................................................................................... 16
Strategic Organization ...................................................................................................................... 17
Strategic initiation ............................................................................................... 17
Vision Statements ............................................................................................ 17
Mission Statements .......................................................................................... 17
Scope of Strategy ............................................................................................ 17
Strategy Formulation ........................................................................................... 18
Corporate Strategy ........................................................................................... 18
Business Strategy ............................................................................................. 19
Functional Strategy ......................................................................................... 19
Strategy Implementation ...................................................................................... 22
Strategy Assessment ........................................................................................... 23
Balance Scorecard ........................................................................................... 24
Business Goal Assessment .............................................................................. 25
Reference .............................................................................................................................................. 26
APPENDIX ............................................................................................................................................. 27
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13/09/11 Ihere.tv Project Report 3
Table of Contents (cont.)
Project Work Plan ................................................................................................ 27
Glossary ............................................................................................................. 28
Team Project’s resume ........................................................................................ 30
Questionnaire ..................................................................................................... 31
Slide Hand Out .................................................................................................... 35
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13/09/11 Ihere.tv Project Report 4
Executive summary Impression to research
From growing up of Internet and online media broadcasting trend, we
can see that there is a high competition in online media broadcasting. From the
high competition of this market, ihere.tv have to work harder on planning to
earn more market share. So in this research, we will establish the guideline of
ihere.tv strategy to sustainable and business continuity.
Objective Studying how they have been doing businesses and enhancing business effectiveness in many possible aspects such as solving current issues, expanding its business opportunities, creating more profits, enhancing productivities of business process/management, etc. by means of applying Information Technology and E-Commerce Technology
Method and Methodology First of all, We analyze the business background to know the ihere.tv by
apply the tools or model such as SWOT, PEST, Marketing plan, business
opportunity and etc. then finalize the information that we gained.
After that we analyze the competitor to know the rival and finalize the
problem and solution. Then we use the information that we gained to guideline
the ihere.tv strategy.
Finally, We do the strategy assessment for analyze the project possibility. And
also provide the business goal assessment for monitor the project result.
Result of the research After we done all the analyze process, we already gain the strategy and
solution from the strategy organization process. And the solution already related
to all problem of the ihere.tv. And from our assessment we provide the strategy
assessment and the business goal assessment to monitor our strategy.
Effect from the result of this research This research can benefit in the financial and the development of
information technology management.
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13/09/11 Ihere.tv Project Report 5
Background of the business Ihere.tv is free online media broadcast channel, which has many varieties of programs that attack to different group of consumers. Ihere.tv is the entrepreneur that works pure play on the Internet. Every video, sound clip are posted on their website. The main income of Ihere.tv is come from the advertisements selling. ihere TV use B2B plan to sell the advertisements and banner on their page. The advertisements will show in video clip or banners.
The advertisement revenue model is work well on Ihere.tv because of
different variety of their programs. The Organization that want to advertise on
Ihere.tv has chance to select the programs that match to their needs.
The main program of Ihere.tv is Joh-Kao-Teun (เจาะขาวต้ืน). Joh-Khao-Teun
is about talking of news and situation. Ihere.tv change the traditional boring TV
programs like news talk to be the modern one by using good character guy to
introduce the topic and put some joke on news. Ihere.tv is change the boring
programs to look more interesting and bring more young blood guys to watch
and keep more attraction to politics news. Any other programs of ihere.tv is
about cooking, face make-up for lady, joke etc. All of this made Ihere.tv is one of
the strongest online TV channel in Thailand.
The structure of ihere.tv
Business Name & URL
Types Types of Presence Business Types (Product & Service)
Ihere.tv B2C, B2B Pure Internet
Online media
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13/09/11 Ihere.tv Project Report 6
Business Processes & Marketing Activities
• Overall Business Model and Transaction Processes
Ihere.tv is working pure play on Internet. They broadcast their programs
only on www.ihere.tv. They use 2 business models on their business. Ihere.tv is
working like the middleman who brings customer and seller to be together at the
center point. They use B2C to their customer, they provide their exciting
contents for free and this thing is bring their business more attractive to other
organization who want cheaper advertising channel. Ihere.tv use B2B to sell their
advertisement to other organization. Because they have many of different
contents that attack to different group of watcher so that means they have many
different channel for other organization that is interested to Ihere.tv too.
• Marketing Activities
Ihere.tv use different kind of contents that match to different group of
customer (both watcher and advertiser). They use up to date situation, news,
well-known people and independent guys to present their contents. Another
thing that made Ihere.tv become famous is Viral Marketing. Because of social
network life of present’s people, they use like button of www.facebook.com on
their fan’s page that make them to be interesting channel. The most important
thing that made Viral Marketing to working well for Ihere.tv is quality of the
contents. There are many of people watching their contents and tell the other
about how good is it. All of these are things that made Ihere.tv to keep their
customer and it still growing up.
Applied Information Technology
Ihere.tv use many of Information Technology applied on their site. In
CRM they have form for customer to give them suggestion. They use social
network to advertise their site. Another part is video streaming they use their
own video streaming program on their site and upload it mainly on social
network.
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13/09/11 Ihere.tv Project Report 7
Analysis of Sources of Revenue/Expenditure
The main revenue for Ihere.tv is from the selling of advertising and
banner on their site and video.
Outstanding Points of the Business Model
The outstanding points of business model that implemented to Ihere.tv
can divide to 2 parts. First is B2C, customers of Ihere.tv are in different group of
age and gender. Ihere.tv has much kind of contents that match to different
group customer. Second is B2B, Ihere.tv has different kind of advertisement that
other organization can select the most attractive channel for there organization.
Major Key Success Factors
From both business models that implemented to Ihere.tv, we can see that both of
them are have relation together. We can see that other organizations are interest with
Ihere.tv because of number of the customer of Ihere.tv that have many different kind
and cheap price. The main thing that can keep both of customer and other organization
to interest with Ihere.tv is quality of the contents. The quality of the contents will make
Viral Marketing work well and bring Ihere.tv to have more customers and then more
other organization interested.
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13/09/11 Ihere.tv Project Report 8
Business analysis and planning
Website statistics
UIP: 12,429, USS: 17,783, PV: 54,774 (26/08/11)
Average Visitor Time: 00:10:10
Enter from search engine to ihere.tv: 3,614 times
Traffic Rating = 6 - 7.5 is means approximately views 10,000 - 100,000
per day.
Popularity Rating = 5 - 7.5 is means UIP (Unique IP) more than 1000 per day.
Content Rating = 5 – 8 is means the content of website is quite good
(Measuring from Average Visit Time).
43% 36%
18% 4%
0% 10% 20% 30% 40% 50%
Primary School to Junior > Junior high school to
bachelor's degree > bachelor's degree
Education
62% 38%
0% 50% 100%
SEX Female
Male
41% 33%
16% 2%
0% 10% 20% 30% 40% 50%
12 to 17 18 to 23 24 to 35 36 to 55
Age
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13/09/11 Ihere.tv Project Report 9
The statistic of monthly unique IP, unique session and page views of
Ihere.tv from Truehit.net (08/2010 to 07/2011).
Comparisons with other company
Voice TV is a new breed of cross-platform media company that creates and distributes contents, which inform, enrich, and inspire the new generation. Voice TV believes in two-way communication and our fully integrated television broadcast channel and online platform along with social network such as Facebook and Twitter make that possible. We want to be the place for knowledge and trend where the new generation can freely express their opinions within their community.
Why we comparison with VOICE.TV? “ Voice TV ” is one of the biggest online media broadcasting channel of Thailand. They come with their vision that “We are the most modern Internet TV of Thailand”. “Voice TV” is coming with many kind of variety, news, politic and entertainment contents. The best part that we select this channel is because they are in front of us in many ways.
Using the Monthly
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13/09/11 Ihere.tv Project Report 10
Comparisons with other company’s statistic
UIP: 34,988, USS: 53,071, PV: 102,477 Average Visitor Time: 00:07:19
Enter from search engine to ihere.tv: 28,802 times
Traffic Rating = 6 - 7.5 is means approximately views 10,000 - 100,000
per day.
Popularity Rating = 7.5 - 10 is means UIP (Unique IP) more than 10,000/day.
Content Rating = 3 - 5 is means the content of website is quite good
(Measuring from Average Visit Time).
**
The comparison of monthly unique IP, unique session and page views
between Ihere.tv and Voicetv.com from Truehit.net (08/2010 to 07/2011).
Better than Ihere Lower than Ihere Using the Monthly
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13/09/11 Ihere.tv Project Report 11
Analysis of Ihere.tv information and its strategic • Market segmentation
- Geographic: As we see that today Internet speed is support to the social media content such as hi-speed Internet and 3G. Our target is people who live in hi-speed Internet area and also use smartphone.
- Demographic: Age: Ihere TV content match with teenager within approximately 15-35 years old.
- Psychographic - Lifestyle: - Love to spend more time in an online world.
- Have an opinion that the traditional TV is out date.
- Social class: Middle class.(can spend for hi-speed internet or 3G) - Behavioral
- People who always need new differentiation especially the entertainment media consumed. So more fresh of contents or never have before will make more interesting.
• Target Marketing - Teenager and worker who need different variety media
channels such as mimic politic in different opinion but still have the benefit.
- Suitable for people who need information but do not want too much serious.
- Provide animation and design match with target group lifestyle such as animation.
• Market position
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13/09/11 Ihere.tv Project Report 12
SWOT analysis
Strength
- Ihere.tv is such a good place for people to stay update and online. It can give
you a convenient way to access the news via networking.
- Low cost for producing contents.
- Ihere.tv is on the right track of doing this kind of business as the trend of
people gather in online world is increasing.
- Have different kind of contents for customer to select
Weakness
- Amount of capital of Ihere.tv is not much like another big Free TV channel in
traditional world.
Opportunities
- Easy for today life.
- Customer can access the contents anytime they like.
- The rising of Internet user that bring more interesting for advertising of
another company on our site.
Threats
- The competition from other website can effect directly to the income of
Ihere.tv
- The online media broadcast channel like Ihere.tv is illegal in some countries.
Business opportunities
• Customer - Trends: ihere.tv is catching up in nowadays trend that is an
online society trend. People spend more time in an online world.
- Market: Online is become powerful and vast market in nowadays.
- Reaching: Easy to reach to the customer and can reach directly to target group across the online society e.g. social network.
• Competition - We are leader in market share. - First mover and product leader. - We have customer loyalty that causes the competition hard to
follow.
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13/09/11 Ihere.tv Project Report 13
Trend Analysis
Growing Of 3G and Mobile Device.
From the growing up of 3G and mobile device in Thailand, this case will
offer ihere.tv to be in the next step of Online TV broadcaster. As we can see that
there are too many of company are introducing new generation of
communication and portable device like Smartphone and Tablet. This situation is
changing the world in to another face because people can get access to Internet
easier. So, we have to catch the world if we want to be the leader by gives the
user more comfortable. We may build mobile site that will let the user has more
comfortable experience while watching our contents.
PEST Analysis
1. Political
- From getting stronger of Thai Cyber laws, the concentrate of contents will
be the problems if we produce the contents that may harmful for social in the
meaning of laws.
- In other hand, stronger of cyber law will protect our site from being
hacked by anonymous guys.
2. Economic
- Growing of business has direct effect on our income. The number of
organizer will increase or decrease is up to the situation of economic. We will
in touch with it to maintain our revenue.
3. Social
- Globalization world is the main topic that why we have to develop our site
to be in the trend.
- The contents that we are going to present must be acceptable by the
social. Because our point is to be the leader of online broadcaster
4. Technology
- Technology will help our customer to access our site easier. So, we have to
in touch with it to implement and applied it in the right way to our site.
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13/09/11 Ihere.tv Project Report 14
Marketing Plan
• Marketing plan 4Ps - Product: The video clip use popular people or star so it easy
to be widespread in social. And quality of video clip is good. Interface of website ihere.tv is easy to use and more colorful so that is attractive the people to view website. And the name ihere.tv is ambiguous word so that easy to remember and more attractive the people. The content is about mimic politic, new style cooking, men lifestyle or making up for women.
- Price: ihere.tv expects to maintain or lower price of their advertising service.
- Place: First, ihere.tv is place at social network (YouTube) then they established their own website and also provide for mobile but less focus on.
- Promotion: always provide low cost for their advertising service and give high effective.
• Marketing Strategy - Differentiation Strategies: maintain different product and
always adjusted or additional design by their own style for sustainable and not easy to match.
- This will build brand loyalty. • Pricing Strategy
- Penetration pricing: offer low price to earn more market share then increase price.
Measurements indicator
- The number of viewer - The number of customer - The number of advertising
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13/09/11 Ihere.tv Project Report 15
Strategic planning
Problem analysis
Problem Solution
-Incoming concern -Selling of souvenirs and also the subscription of SMS
from Ihere.tv
-Difficult to bring attraction to new
customers
-Focus on word of mouth marketing which is based on
social network channel
-Customers hardly find suitable
programs to watch
-Develop AI that can help to suggest particular video
to the member users
-Found that customers mostly would
like to view Ihere.tv from the website
and also on the mobile devices
-Implement more technology into electronic devices
such as Ipad, Iphone, PC Tablet. It’s reachable to
online network.
-People don’t trust Ihere.tv to do
theirs personal transaction likes
blogging
-The certificate of trust from government should be
implement into website to make Ihere.tv more secure
-Member users don’t know what the
program will be shown next from
ihere.tv website
-Programs schedule will be made up
-Quality of broadcast streaming
video and voice isn’t at the good
standard level
-Many quality of broadcast streaming are available
depend on the user’s internet connection
-Unhappy members can switch
his/her attention to other new-
comers broadcaster channel
-Arranging of special event, playing game are ought to
be considerable to maintain customer relationship.
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13/09/11 Ihere.tv Project Report 16
Porter’s five-force model
The threat of the entry of new competitors
TV online is good income so many new firms try to entry this business. And the cost of investment is not too high so that easy to get into this business. Moreover because this is online media so it is very easy for access the content so it that make new entry to this business. And because of we use star to making clip so this is advantage of our business that over newcomer. The brand loyalty is the one reason that ihere.tv is very popular and have many fan club so it hard for new coming to entry this business.
Bargaining power of buyers
Now in TV online business is growing up so that has many new competitors so the customers have many choices and certainly that influence our business. So the revenue will decrease because of the market share. This main idea in this business is sale advertising. So it has many factor that bring the customer come to buy our advertising such as quality of content topic or the quantity of buyer increase so that the cost will increase.
Bargaining power of suppliers
We are sale advertising. Cause of buyer come to buy advertises is number of visitor or quality of website so our supplier is in video clip because we produce our video clip by ourselves.
Rivalry between established firms
The competitor that influence to our business is VRZO Zaanetwork Munzzz.tv because the target group is same age And VRZO is the same market position. In addition to that munzzz.tv use the sexy video for attract the visitor that not have in our website. And our cost of advertising is not too high if compare with VRZO, Munzzz or Zaaa network.
Threat of substitute products
New competitors can enter your market. If they see that you have a profit.
And forces you to reduce the cost. And the competitor will improve the quality of
the content better than our clip so that will attract the visitor or share the buyer
that buys our advertising.
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13/09/11 Ihere.tv Project Report 17
Strategy Organization
Strategy initiation
Vision statement The ihere.tv is produced the non-stop differentiation of media to
protected and enhance its characters of the leader in funny online media channel
and to locked in all Thai’s teenager for our brand loyalty.
Mission statement To serve Thai’s teenager viewer the best quality of differentiation relax
media with the up-to-date situation. Traditional perspective will not occur in
ihere.tv.
SWOT Analysis On Project Report, Page 12
Scope of strategy To enhancing business effectiveness in many possible aspects based on our competency and value proposition for effectiveness such as
• Expanding its business opportunities based on trend. • Creating more profits from alternative revenue model • Wider range of product. • Increasing the quality of product and service while production costs
increase slightly. • Enhancing productivities of business process management. • Develop the human factor to use technology more efficient and worthy.
By means of applying Information Technology and E-Commerce Technology
First mover
Make first impression to customer and establish strong brand to lock-in
customer and partner. But have to aware of second wave of competitor will
eliminate though innovation
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13/09/11 Ihere.tv Project Report 18
Strategy Formulation Separate to 3 strategies levels:
1) Corporate Strategy: A comprehensive strategy and indicates the overall
strategy. And direction of the organization that Organization will develop into a
particular direction. And to allocate resources to each unit of the organization.
BCG Model
Portfolio Map
Ihere.tv is considered in STAR on BCG Model that is mean high in market share
and market growth. And In Portfolio Map is show that the ihere.tv should be
accepting project and infuse cash.
In conclusion, ihere.tv should apply “Growth Strategy” that is the strategy
in which business can allocate internal resource to catch up the opportunity
more effectively for increasing in profit and market.
Do not consider
new project, Sell
if possible
Accept project,
infuse cash
Reject the
project
Redesign project
for higher
viability
Viability of Projects
Company fit with EC Project
Low High
High
Low
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13/09/11 Ihere.tv Project Report 19
2) Business Strategy According to our business, the differentiation is our value position,
mission and vision. So The “Differentiation Strategies” is suitable to ihere.tv to
protect the character and brand loyalty.
Differentiation Strategy
• Objective: Incorporate differentiating features that cause buyers to prefer
firm’s product or service to brands of rivals.
• Key to Success: Find way to differentiation that creates value for buyer
are not easily matched or cheaply copied by rivals.
• Benefit: A product with unique. Appealing attributes allows a firm to
1) Command a premium price.
2) Increase unit sale.
3) Build brand loyalty.
• Approach: 1) Rise the performance a buyer gets out of product.
2) Enhance buyer satisfaction in non-economic or
intangible ways.
3) Compete on the basis of superior capability.
3) Functional Strategy: The functional strategy of a company is customized
to a specific industry and is used to back up other corporate and business
strategies.
1) Apply alternative business model
1.1) Subscription Model:
Subscribe monthly for the SMS and MMS relax or comedy
news (from the part of video’s content) and also content update
recommend.
1.2) Merchant Model:
Revenue can be based on the sale of souvenir products
and services as shop.ihere.tv.
• And also Apply electronic commerce payment system
2) Apply member the artificial intelligent or robot.
Develop the AI that helps to suggest the match video to member
according to the video that member have been viewed. The benefit is to
increase Time to live of viewer.
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13/09/11 Ihere.tv Project Report 20
3) Apply the advertising strategy
From the statistic of the Enter from search engine to ihere.tv is 3,614
times that is low when compare with the Enter from search engine to Voicetv:
28,802 times.
According to our poll, we focus advertise on the social network.
4) Apply Mobile commerce
According to the trend analysis, to catch up the growing of Mobile
trend such as 3G-technology and tablet pc.
3.1) SMS relax news
This plan is use for people who want to get update for
news but don’t want to be serious. They have to register and pay
for special contents
3.2) Mobile device support site
We will make the site that comfortable with mobile device.
People will get access to our site easier.
3.3) Create Mobile application that compatible with the tablet pc.
For example Ipad, Galexytab and Blackberry playbook.
5) Apply PPT concept for business model
PPT is people, process and Technology. Technology connect with
the People by the “Human factor” that is mean to manage the people to use
the technology effectively. And technology also support the process that
emergence by the people.
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13/09/11 Ihere.tv Project Report 21
6) Apply Information Security and get the verify certificate
According to the first strategy that apply new kind of business
model that is merchant model, ihere.tv have to get the customer trust by
gain some certificate such as Yes Verify by the government.
The viewers can log in to write their own blog and also make
some payment so the information security is important.
• Apply BMIS (Business model Information Security)
7) Create the certainly on air schedule
Most of contents of Ihere.tv are up to the situation and have no
schedule. To win the competitor, we have to crate the certainly on air
schedule to satisfy the customer.
8) Services Strategy (SS)
Increase in Quality of products and service such as quality of VDO
and quality of production by apply new technology.
• But also have the alternative for all kind of Internet. The
viewers can choose VDOs quality according to their
satisfies. For example support 3G or lower quality internet.
9) Special events
We will have some special events for our fans to join. The events
may be game or find the winner from video contest etc. and the prize will
come from our sponsored, package of special contents, special souvenir
contents.
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13/09/11 Ihere.tv Project Report 22
Strategy implementation
: Consist of 4 elements
1) Resources Allocation
Allocate people, technology and process to the strategy.
2) Adapt the structure of organization to support the strategy.
3) Adapt the learning and growth of human factor
Apply BMIS (Business management information sucurity) Model to
our business management. To skilled and motivated people.
BMIS is adapted from PPT (People,Process and Technology) by add
the organization to the top of PPT. People have to adapt culture for same
direction business alignment. And the organisation direction the process
and technology.
4) Strategy deployment
Distribute the strategy to organization. If the organization have
established the mission statement but have no operation, the business
will be waste. Because although the organization established the well
business plan but have no operation in some part of organization the
result will waste or not effect.
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13/09/11 Ihere.tv Project Report 23
Strategy Assessment
Balance Scorecard
BALANCE SCORECARD IS THE TOOL USE IN PROCESS ASSESSMENT AND HELPS TO
CHANGE THE STRATEGY OF ORGANIZATION TO THE OPERATION PROCESS. Show the relationship in one organization by using 4 variations.
- Financial Perspective
- Customer Perspective
- Internal Business Perspective
- Learning Perspective
We can define that good Financial Perspective will success by good vision
on customer perspective and both of them must based on good internal
perspective and good learning perspective.
KPI is % of viewer changed.
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13/09/11 Ihere.tv Project Report 24
Ihere.tv Balance Scorecard
Objective Measurement Target Initial
Financial
Perspective
-Maximize Revenue
-Profitable Growth
-Manage Cost
-Income and
revenue growth
rate
-% Of reduced cost
20%
10%
Customer
Perspective
-Gaining more loyalty
-Increased customer
based
-% Increased of
site visitor
30% -Find advertising
channel
-Create special
events for customer
Internal
Business
Perspective
Business Growth
-Optimize revenue
-Differentiation of Core
Business
Customer Relation
-Customer Need
-Customer Background
Optimize Core
Business
-Cost Management
-Risk Management
-Quality Of Product
-% Of incoming
revenue
-Number of
Completed Event
-% from customer
survey
-% from customer
survey
-% of reduction
cost
-Problems fixing
hour
-% increased of
contents viewer
10%
1
50%
50%
10%
Maximum 2 hrs.
10% per contents
-Research on
Business
Management
-Customer survey
-Research on
Business
Management
-Problems Hotline
-Quality Control
Program
Learning
Perspective
-Increase teamwork skill
-Increase technology
skill
-Increase presenting skill
-Increase E-Business
knowledge
-Attending time of
staff
-Attending time
Of staff
-Score from
presenting
simulation test
-Score from test
20 hrs
1hrs / week
5/10 pts
5/10 pts
-Team Work Training
Program
-Technology
discussion program
-Presenting Training
Class Program
-E-Business Training
Class Program
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13/09/11 Ihere.tv Project Report 25
Business Goal assessment (for ihere.tv )
Financial
Perspective
Provide a good return on investment of business investment
Manage business risk
Expanding its business opportunities based on trend.
Customer
Perspective
Improve customer orientation and service
Offer competitive product and service
Establish service continuity and availability
Internal
Business
Perspective
Improve and maintain business process functionality
Lower process costs
Manage business change
Improve and maintain operational and staff productivity
Learning
Perspective
Manage product and business innovation
Acquire and maintain skilled and motivated people
Effectively
Efficiency
Com
plian
ce
Realistic
Availab
ility
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13/09/11 Ihere.tv Project Report 26
Reference
1. 360 Degree IT Management
By Aj. Prinya Homanek iTIL V3 Expert , CFE, CGEIT , CISSP, CSSLP, CISA, CISM, SSCP, SANS GIAC GCFW, CBCI , IRCA ISMS Lead Auditor , ITSMS and BCMS Provis ional Auditor , CobiT Cert i f ied Tra iner Pres ident & Founder ACIS Profess ional Center Company L imited Chapter Committee Secretary Thai land Informat ion Secur i ty Associat ion (TISA)
2. Project Management Institution - http://www.pmi.org/
3. Kasikorn Bank SME care - http://www.ksmecare.com/EducationDownload/50
4. Electronic Commerce 2010 Sixth Edition – PEARSON
5. Web detail - http://webdetail.org/www.ihere.tv
6. Truehits.net
7. Ihere.tv – www.ihere.tv
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13/09/11 Ihere.tv Project Report 27
Work Plan (Draft)
Tasks Output Persons in
charge Planned
Study ihere.tv
And analyze the problem.
Also apply SWOT analysis
Everybody in the group
know about the ihere.tv
(Strength, Weakness,
Opportunity and threat)
Everybody 7th August
Find some related case study
to apply to ihere.tv
Case study and strategy to
guide our business
Chayut
Tanakom 8th-12th August
Analyze our case study and
the strategy that it’s applied.
Information for positioning
of brand, segmentation
and target.
Thesis
Chattanon
Jinnawat
13th – 17th
August
Analyze competitor channel. Know the competitor
And also our positioning Everybody
18th – 20th
August
Collect and analyze all
information we gain. Planning for ihere.tv Everybody
21st – 24th
August
Study the Methodologies
And find the strategy that
match with our plan
We have the method and
technique that can apply
to ihere.tv
Thesis
Chattanon
Chayut
25th – 27th
August
Apply the Guideline and
method to the case.
Fix some case that may
cause the problem
Tanakom
Jinnawat
28th – 31st
August
Check the project’s possibility Strategy assessment
Thesis
Chattanon
Jinnawat
1st -8th
September
Finalize the report The Final version report Tanakom
Chayut
9th – 12th
September
Analyze the project for
presentation making
Raw data for make the
presentation Everybody
13th – 17th
September
Making the Presentation First edition of
presentation Everybody
18th – 22nd
September
Finalize the Presentation Final edition of
Presentation Slide Chayut
23th – 24th
September
Finished tasks Processing
Apply Project Management Body of Knowledge of PMI
(Project Management Institute)
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13/09/11 Ihere.tv Project Report 28
Glossary
1. AI (Artifical Intelligent) - the performance by computer systems of tasks
normally requiring human intelligence, such as translation between
languages.
2. B2B - The electronic exchange of products and services between
businesses without the direct involvement of consumers.
3. B2C - The direct electronic exchange of products and services between
businesses and consumers.
4. brand loyalty - in marketing, consists of a consumer's commitment to
repurchase or otherwise continue using the brand and can be
demonstrated by repeated buying of a product or service.
5. business model - describe how an organization creates, delivers, and
captures value - economic, social, or other forms of value.
6. CRM(Customer Relationship Management) - systems and software
developed to help companies build and maintain good relationships with
their customers.
7. Cross-platform - characteristic of a software application or hardware
device that can be run or operated on more than one system platform.
8. Entrepreneur - a person who sets up a business or businesses.
9. Globalization - the process by which businesses or other organizations
start operating on a global scale.
10. Market share - the portion of a market controlled by a particular company
or product.
11. Middleman - a person who buys goods from producers and sells them to
retailers or consumers.
12. PEST analysis - stands for "Political, Economic, Social, and Technological
analysis" and describes a framework of macro-environmental factors used
in the environmental scanning component of strategic management.
13. Portable device - is a pocket-sized computing device, typically having a
display screen with touch input and/or a miniature keyboard.
14. Pure play - a company that operates only on the Internet.
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13/09/11 Ihere.tv Project Report 29
15. Social Network - online community of individuals who share interests and
activities and who are interested in exploring the interests and activities
of others.
16. Streaming - On the Internet, the process of delivering information,
especially multimedia sound or video, in a steady flow that the recipient
can access as the file is being transmitted.
17. SWOT analysis - a study done by an organization in order to find its
strengths and weaknesses, and what problems or opportunities it should
deal with.
18. Two-way communication - communication that can transfer messages in
both directions.
19. Viral Marketing - a marketing technique whereby information about a
company's goods or services is passed electronically from one Internet
user to another.
20. Word of mouth - is a reference to the passing of information from person
to person. Originally the term referred specifically to oral communication.
21. The online transaction processing - Online transaction processing, or
OLTP, refers to a class of systems that facilitate and manage transaction-
oriented applications, typically for data entry and retrieval transaction
processing. The term is somewhat ambiguous; some understand a
"transaction" in the context of computer or database transactions, while
others (such as the Transaction Processing Performance Council) define it
in terms of business or commercial transactions.
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13/09/11 Ihere.tv Project Report 30
Team Project’s resume
Name : Chayut Bhamornsuwarn
E-mail : [email protected]
Education : SIIT Thammasat University Class of 2012
• GPA 2.42
• ID: 5122790645
PTTICT Trainee (Information Security) –In2011
Yothinburana School Class of 2008
Name : Tanakom Muangsakul
E-mail : [email protected]
Education : SIIT Thammasat University Class of 2012
• GPA 2.40
• ID: 5122790124
THAICOM Trainee (CRM) – In2011
Satit Suansunandha School Class of 2008
Name : Thesis Denchartphan
E-mail : [email protected]
Education : SIIT Thammasat University Class of 2012
• ID: 5122790306
THAICOM Trainee (CRM) – In2011
Satit Suansunandha School Class of 2008
Name : Chattanon Saekow
E-mail : [email protected]
Education : SIIT Thammasat University Class of 2012
• ID: 5122792864
Saint Thomas Collage class of 2003
Name : Jinnawat Pinchai
E-mail : [email protected]
Education : SIIT Thammasat University Class of 2012
• ID: 5422800433
Suankularb Wittayalai Nonthaburi School
Apache Junction High School, United States
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13/09/11 Ihere.tv Project Report 31
Appendix (Questionnaire)
If you have trouble viewing or submitting this form, you can fill it out online: https://docs.google.com/spreadsheet/viewform?formkey=dGRIeDB0T0k3eHlOUFNESEd6RGhGX0E6MQ
The Internet TV .......... Do u known ihere.tv???
This poll is use to analysis the Internet TV channel that is ihere.tv for the benefit on developing the ihere.tv. The objective of this poll is to developing the ihere.tv to provide you the quality and satisfaction. Click: www.ihere.tv How many years that you spend your life? *
• 12-17 years
• 18-23 years
• 24-35 years
• 36-55 years You known ihere.tv Righhhhtttttt????
• YES
• NO Well well well, How do you known the ihere.tv?
• Social Network (facebook, youtube, etc.)
• Traditional TV
• Friend suggestion
• Magazine (E-magazine and traditional)
• Radio
• Other: Do you satisfy with the ihere.tv's content?
• 5
• 4
• 3
• 2
• 1
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13/09/11 Ihere.tv Project Report 32
Are the design and interface easy to use?
• 5
• 4
• 3
• 2
• 1 What about the quality of ihere.tv's video?
• 5
• 4
• 3
• 2
• 1 Which ways that you would like to view the ihere.tv
• Website
• Mobile computing (Tablet, Smart phone and etc.)
• Traditional TV (Cable TV and Free TV)
• Other: …………………… What do you think about to pay monthly for SMS content (relax or comedy news fromihere.tv ) ?
• 5
• 4
• 3
• 2
• 1 What do you think about to pay for some souvenir from ihere.tv?
• 5
• 4
• 3
• 2
• 1 Suggestion
Powered by Google Docs
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13/09/11 Ihere.tv Project Report 33
Spreadsheet
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13/09/11 Ihere.tv Project Report 34
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13/09/11 Ihere.tv Project Report 35
SLID
E H
AN
D O
UT