-
Quality, value and distinc-
tion; it surely is a rare com-
bination of attributes. Yet
here at Institute of Manage-
ment Studies, BHU, we
make it all come together
and it has been our standard
of excellence since 40 years now. At Institute
of Management Studies, Banaras Hindu
University, we value every individual in our
care and it is our aim to provide the best possi-
ble environment in which students can succeed
in this competitive world. Our students are
from diverse background having high aspira-
tions and achievement motives, who are se-
lected through the highly competitive Com-
mon Admission Test (CAT) of IIMs. The
institute provides them with the necessary in-
frastructure and facilities which drive them
towards the fulfillment of their dreams. We
seek to instill in our students a passion for
learning that will bring the knowledge and
understanding that they will need to make a
positive contribution to the nation. We are
fortunate to have a talented, highly committed
teaching and supporting staff here to ensure
the learning environment of our students. We
believe in complete personality development
of students through various co-curricular ac-
tivities apart from the regular academic cur-
riculum, which develops superior analytical
and decision-making skills in students to apply
them in corporate world. Innovation, opti-
mism, tradition, inclusiveness, compassion and
faithfulness are the underpinnings of our Insti-
tute. The ongoing transformation of our global
economy will continue to test business leaders
in extraordinary ways and I am confident that
Institute of Management Studies would set
high benchmarks in the field of management
education. With this, I welcome you to this
great temple of learning.
Prof. Raj Kumar
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www.bhu.ac.in/fms
Message from the Honble
Vice Chancellor
I am delighted to learn that
the Institute of Management
Studies is releasing its
renewed Newsletter Kshitij in the form of
E-Newsletter from academic Session 2016-17,
to showcase the events, achievements and
updates about the institute. I am sure that the
well wishers, alumni and Institute Fraternity
will wholeheartedly welcome this initiative.
It would carry the flavor of the Campus and
its activities to our stakeholders.
I wish all success for this initiative.
Prof. Girish Chandra Tripathi
Vice Chancellor
Banaras Hindu University
izcU/k kkL= laLFkku
INSTITUTE OF MANAGEMENT STUDIES
Empowering managerial minds since 1968
Inside This Issue
Message from the Dean Page 1
Facultys Alcove Page 2
Happenings @ Institute Page 3
Placements Page 4
Scholastic Achievements Page 5
Knowledge Forum Page 6
Creativity Corner Page 7
Forthcoming Events Page 8
Message from the
Director June 2016 Edition
-
Prof. Ashish Bajpai
Completed a UGCs sponsored project major research project titled, Problem of Urban Traffic Congestion and Suitable Ame-
liorative Measures: A Case o Varanasi City.
IM BHU has been assigned a consultancy project by BIDA (BHADOHI INDUSTRIAL DEVELOPMENT AUTHORITY) for
its Rajpura Project wherein Prof. Ashish Bajpai along with Prof. Rajkumar and Prof. P.V. Rajiv are Principal consultants.
Prof Raj Kumar
Impact of outward FDI on Macro-economic Variables of Home country (India). Pacific Business Review International
Prof S.K. Dubey
Interplay of Attitude, Satisfaction and Purchase Intentions: AStudy of Indian Youth in Online Shopping, In Singh, A: & Duhan,
P. (Eds) Managing Public relations and Brand Image through Social media. Hersey, PA: IGI Global
Dr Amit Gautam
"Challenge and opportunities of e-Commerce with reference to Indian SMEs" Emerging Researcher.
Dr Ashutosh Mohan
Analysis of Indian Retail Demand Chain using Interpretive Marketing. Journal of Modeling in Management. Emerald Publishing.
Dr Anindita Chakraborty
Corporate Collapsesin India: Issues and Challenges Saaransh: RKG Journal of Management.
Prof H.C. Chaudhary
Organized a Two-day National Workshop on Role of Higher Education in the Development of
Social Innovation and Entrepreneurship in India, March 18-19, 2016
Prof Usha Kiran Rai
Attended 27th Appreciation Course in Parliamentary Processes and Procedures for Professors of
Universities, from May 02-06, 2016, organized by Bureau of Parliamentary Studies and Train-
ing, New Delhi.
Prof H.P. Mathur
Organized a workshop Owning your Future: The Highway to Success on March 17-18, 2016
for BHU Students.
Dr Amit Gautam
As a Cocordinator in IOCL Dealers Training Programme"Disha".
Resource Person for IOCL, Dealers Workshop at IM, BHU.
Resource Person for National Conference at BBAU, Lucknow.
Dr Shashi Srivastava
Organized a National workshop as Coordinator on Research Methodology and Statistical
Analysis using IBM SPSS organized by Institute of Management Studies, Banaras Hindu Uni-
versity, Varanasi on 14-20 March, 2016.
Page 2
PROJECT
PUBLICATIONS
CONFERENCE/ SEMINAR/ WORKSHOPS:-
Prof Raj Kumar
Impact of outward FDI on Macro-economic Variables of Home country (India), Pacific Business Review International.
Prof S.K. Dubey
Interplay of Attitude, Satisfaction and Purchase Intentions: AStudy of Indian Youth in Online Shopping, in Singh, A: & Duhan,
P. (Eds) Managing Public relations and Brand Image through Social media. Hersey, PA: IGI Global
Dr Amit Gautam
"Challenge and opportunities of e-Commerce with reference to Indian SMEs" Emerging Researcher.
Dr Ashutosh Mohan
Analysis of Indian Retail Demand Chain using Interpretive Marketing. Journal of Modeling in Management. Emerald Publishing.
Dr Anindita Chakraborty
Corporate Collapses in India: Issues and Challenges Saaransh: RKG Journal of Management.
Prof. Ashish Bajpai
Completed a UGC sponsored major Research Project titled, Problem of Urban Traffic Congestion and Suitable Ameliorative
Measures: A Case of Varanasi City.
IM BHU has been assigned a consultancy project by BIDA (BHADOHI INDUSTRIAL DEVELOPMENT AUTHORITY) for
its Rajpura Project wherein Prof. Ashish Bajpai along with Prof. Rajkumar and Prof. P.V. Rajeev are Principal Consultants.
Facultys alcove
KSHIT I J
-
Page 3 KSHIT IJ
CII
Knowledge
Summit
2016 @ BHU
CII Knowledge
Summit 2016 was
held on 26-27 Feb-
ruary at BHU,
coordinated by
Prof H.P. Mathur,
Institute of Man-
agement Studies,
BHU
IM-BHU Centenary Year Foundation Jhanki
Reunion of Alumni of MBA Batch 1995
Director addressing the Reunion of
MBA Batch 1993-95
Ransangram - IM-BHU Management Fest
Walk of Pride by Kalpavriksha Club An Evening with Entrepreneurs Campus to Corporate
Happenings @ Institute
-
Page 4 KSHIT IJ
Final placements 2014-16 BATCH
-
CONFERENCE & SEMINARS
Pallavi Thackar
Presented a paper Spirituality and Strategic Leadership at the International Conference on Spirituality and Management: Indige-
nous Models of Sustainability, Good Governance and Spiritual Transformation held at IIM Bangalore, January 4-6, 2016.
Manish Kumar Dwivedi
Presented Case Study titled How Good Governance transform the shape of Rural India through Sustainable Development: A Case
Study of Jayapur village of Varanasi at Global Summit on Management Cases organized by IIM Raipur, February 05-06, 2016.
Shilpi Raj
Presented a paper Food buying behaviour of children: A Review at the Doctorial Colloquium held at IIT Kharagpur, February 10,
2016.
Mukesh Singh
Presented a paper Attitude of Millennials towards Cause Related Marketing at the International Conference on CSR in Globalized
World: Emerging Issues and Challenges held at IIM Calcutta, February 26-27, 2016
Aparna Singh
Presented a Paper Reforming Religious Traditions by Eradicating the Evil of Untouchability in 3rd World Conference organized
by Society of Humanism and National Dalit Commission of Nepal held at Dhulikhel, Kathmandu, Nepal between May 12-13, 2016.
Priyanka
Presented paper Social Media Marketing: Creating extraordinary communication channel at 7th International Conference on Ex-
cellence in Research and Education (CERE) held at Indian IIM Indore, May 0508, 2016
Page 5 KSHIT I J
PUBLICATION
Vijay Amrit Raj
Won Best Paper award at International Conference on Changing Paradigm of Management Practices for Sustainable Develop-
ment, for paper presentation Organic Agriculture: A Sustainable Development Perspective on held at SMS, BBAU, Lucknow.
March 05-06, 2016
AWARDS & ACHIEVEMENTS
Scholastic Achievements
Rajeev Kumar Malik
Interplay of Attitude, Satisfaction and Purchase Intentions: A Study of Indian youth in Online Shopping, Handbook of Managing
Public Relations and Brand Image through Social Media. Hershey, PA: IGI Global, 2016.
Arun Kumar Deshmukh
Analysis of Indian Retail Demand Chain using Interpretive Marketing, Journal of Modeling in Management. Emerald Publishing,
2016.
Saurabh Gupta
Green Practices in Restaurants: The Case of Eastern India, in Panwar, U. S., Kumar, R., & Ray, N. (Eds.), Handbook of Research on
Promotional Strategies and Consumer Influence in the Service Sector. Hershey, PA: IGI Global, 2016.
Shraddha Mishra
Investigation of Overvalued and Undervalued Stocks: The case of BSE Sensex, International Journal of Business Excellence.
Inderscience Publisher, 2016.
Ajeet Kumar Maurya
Liquidity measures of Indian Corporate Bond Market, World Academy of Informatics and Management Sciences, 2016.
Palash Bairagi
Firm Size Effect and Cross-Sectional Returns: A Study of Automobile Sector, Journal of Advanced Research in Accounting and
Finance Management, 2016.
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Page 6 KSHIT IJ
Workshop on Budget 2016 2017 Knowledge Forum Doctoral Students Orientation - cum -
Fresher Programme, February 6, 2016.
Events organized by Knowledge Forum
Ms. Aparna Singh
Student CoCoordinator
Knowledge Forum
Mr. Surendra Kumar
Team Leader
Sports
Ms. Anupama Asthana
Team Leader
Cultural
Mr. Shubhanker Yadav
Team Leader
Placements
Ms. Pallavi Thacker
Team Leader
Academics
Mr. Mukesh K. Singh
Team Leader
Public Relations
Mr. Om Prakash
Team Leader
Logistics
Mr. Mahendra Singh
Student Coordinator
Knowledge Forum
Council of Knowledge Forum
KNOWLEDGE FORUM
Swami Varishthanand ji from RamKrishna
Mission, Lecture on Management inVedanta,
May 25, 2016
Dr. R.N. Singh lecture on Management Lesson
from Spirituality, June 20, 2016
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Page 7 KSHIT I J
Creative Corner
IMBHU By Prof Rekha Prasad
Professor
Institute of Management Studies, BHU
IM-BHU
Relationship something on which MANAGEMENT grips
IM BHU a family that births MANAGEMENT GURUS
IM-BHU where its all gains and nothing to loose
IM-BHU an institutions which bright students choose
IM-BHU a place that intellectual cannot refuse
IM-BHU where FINANCES and VALUE SYSTEMS are taught to be
reserved.
IM-BHU teaches the importance of PERSONNELS and ETHICS to be
preserved
OPERATIONS are not to be carried out at the rate of convenience
HUMAN RESOURCES are followed with obedience
INFORMATION TECHNOLOGY gives a twitch
MARKETING FUNDAMENTALS act as stitch
IM-BHU combines it all, making itself rich
The entire MANAGEMENT STUDIES rest upon which.
Depth in life is brought where
Widen horizon are taught there.
IM-BHU where a sharp future generations is built
IM-BHU cheers its student by saying no regrets no guilt.
, , ....
: | , | | - , , | ,
, | , | |
| , - , | | - | - | | , , | | , | | | |
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- | ; |
, | | : -
( . ) . - |
THE
KSHITIJ TEAM :
Patron
Prof. Raj Kumar
Director, Dean & Head
Institute of Management Studies
Coordinator
Prof. Rekha Prasad
Co-cordinator
Dr. Shashi Srivastava
Secretry DRC
Dr Amit Gautam
Student Co-ordinator
Ms Aparna Singh
Ms Pallavi Thacker
Mr Shubhanker Yadav
Institute of Management Studies
Banaras Hindu University
Phone : 0542-2369332 Fax.: 0542-2369332/2370430
Email : [email protected]
www.fmsbhu.ac.in, www.bhu.ac/fms
KSHIT I J Page 8
Forthcoming Events
Case Writing Workshop July 2016
Centenary Year Invited Guest Lecture Series
MBA & MBA-IB Induction Program
Institute Week Celebration, December 12-17, 2016
Failure Management through Bhagwat Geeta
I n todays business scenario
around the world. It has become
extremely difficult for the
managers to manage the failure of the
employee. In some cases employee
feel so guilty and think that whatever
failure has occurred it is just because
of his karma. Now we see, most of
the multinational companies are really
worried to find a solution for this kind
of the problem.
One of the profound teachings of
Lord Krishna has been
Srimad Bhagwat Geeta, which was
delivered by the Lord himself in order
to fetch his friend Arjuna from the
guilt (to fight with his dear ones). I
would just take one very popular but
the mostly misunderstood slokas of
Bhagwat Geeta.
Todays problem is that people are
tensed because of the result of their
karma. Then some wise men suggests
that why do you go for the results?
Because that is not in your hand. The
person who is working on the ground
does not understand that how one
could work without the expectations
of result? As the result is the motivat-
ing factor behind all karma.
Now we need to make segregation
between Goal and the result of the
individual karma. You must have a
goal as that is the motivating factor
behind your work. But the result of
every karma in the way to reach the
goal, may not meet your expectations.
So Lord Krishna has clearly narrated
in the Geeta that you must have a goal
but when failure or success occurs as
a result of your karma in the way of
reaching the goal, do not get de-
pressed by it and when you get the
success even then you should not
overwhelmed the result. As the both
the result of its kind, is not in your
hand. Your choice is only to do a
karma.
By Om Jee Gupta
Research Scholar IM-BHU
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