Download - Jacob Marsh Director ModMyPi LTD. Introduction The Raspberry Pi ModMyPi Step by Step Future Summary
A Little About Me. . . . • Jacob Marsh
• Masters in Civil Engineering
• Graduate on the 20th July
• Started ModMyPi in March• Developing cases for the Raspberry Pi• Just hit 10k orders
Step 1 – I have an idea!• Test the water
• Create a design• Take it to the customers – forums• Critique• Market research – how much will they pay?
• Is it viable?• You need to make money – 50% profit margin• How many can you sell?
• How do I make it?• Complex design?• Choice of methods
• It’s all speculation!
Target Market?
The online marketing mix◦ Facebook◦ YouTube◦ Twitter◦ Blog’s◦ Forums
Tech Websites
Step 2 – Let’s Market!
200 orders in 24 hours
Buzz on the forums
Huge increase in site traffic
Need a rethink!
Step 3 – Hey, they like it!
Pre-order finance
Local grants◦ SME CALM Prototyping◦ Innovation Centre◦ Manufacturing Advisory Service (MAS)
Crowd funding?
Step 4 – How do I finance it?
Got the design
Know your final manufacture method
3D printing on RepRaps
3D printing with CALM
Form Follows Function
Step 5 – Prototyping
Step 6 – Get it made, Get it out.• Prototyping done
• 1 month
• Getting ready for manufacture• 2 months
• Dispatching• 1 month
• It takes time!
Idea◦ Market◦ Viability
Motivation◦ Do you want to do it?◦ What is driving you?
Action◦ Go for it, support is available.
Summary
You’ll never make money working for someone else.