Download - Jammbox | MidemNet Lab 2011
6 days ago we started getting press.
6 “ Discovr eleganty delivers the world of music to iPad ” - Eliot Van Buskirk (Evolver.fm / Wired Magazine)
4 days ago we were a Top 10 music app in 17 countries.
4 US, UK, Australia, Canada, Germany, Italy, Switzerland, Belgium, Austria, Russia, Netherlands, Portugal, Ireland, Croatia, Denmark, Finland, and Sweden.
blo
gs
content explosion
user generated content
RS
S
realtime twitter streams
social media status updates
the problem
People see 34 billion bits of information online every day – the equivalent of 2 books a day
There are 1.2 zettabytes of data today with an estimated 35 zettabytes by 2020
information overload
instant messagesattention crisis
pain=
There’s so much musical content in the world right now. How do you find the stuff you like?
Highly personalized, relevant music content, is delivered to you based on what you like.
the solution is personalization.
Meet Sarah,She loves music.
Sarah loves music, but she finds it hard to keep up with all the bands she likes.
So she downloads the app and gets a custom music magazine that’s made just for her.
It’s local.
It’s social.
It’s realtime.
It’s interactive.
It’s all about the stuff she likes.
What’s inside Sarah’s magazine?
Last week, Sarah listened to Kanye West 47 times.
So this week her mag has a full length feature on Kanye.
There’s a special backstage interview with Kanye, videos of her favorite Kanye songs, and all the latest Kanye gossip.
This week’s feature for Sarah.
FeatureMike Davis. MTV, 1hr ago.
Uber producer Kanye West has wasted little time before creating his next musical opus. On the weekend the Louis Vuitton icon told his fans about his joint album Watch The Throne with fellow hard-hitter Jay-Z.
“Watch the Throne is out now said Kanye after performing with Jay-Z at the opening of the Marquee ...
Some of Sarah's friends spend all of their time discovering new music.
They find all kinds of killer stuff, like songs, videos and blogs. All of this shows up in her mag.
Now she can listen, watch, read, & share, all in one place.
Content from Sarah’s friends.
Sarah loves live music, so we matched up her favorite bands with the bands that are playing in her city this week.
We think she should check out 'Gotye' at the City Recital Hall in Sydney this Thursday.
We even included a live video from Gotye’s last gig and links to buy tickets to the show.
Local content from Sarah’s city.
Live at the City Recital Hall, Sydney.27th Jan 2011 . Tickets $56
Gotye
There’s so much going on in the world right now.
So Sarah gets a realtime personalized stream about the music she loves.
Twitter, Facebook, and the realtime web, all filtered so it’s just for her.
All the music Sarah loves. All in one place.Always up to date.
The latest content for Sarah. Right now.
TrendingRihanna ‘Loud’
4026 tweets. 1769 shares
up 76% from last week.
Sarah wants to know everything about her favorite artists, so we show her ads that are relevant to the stuff she likes.
The ads are rich, and interactive. It’s premium branded content that fits right into her magazine experience.
Targeted premium branded content
Out now: The new album from Kanye West & Jay Z - ‘Watch the Throne’.
subscription model
Premium subscription.Fully featured.
Access to premium content and features.
Subscribers +Premium branded content advertising.
Targeted advertising focused on great customer experiences & engagement.
BrandedContent
Free basic service. Limited features. Drives demand and conversion to subscribers.
FreeUsers +
team
Phil Morle - Startup strategy. Former CTO of Kazaa for 5 years.
Steve Mayall - Mobile music strategy. Director of Music Ally (UK)
Nathan Beckord - Venture growth. Venture Archetypes (US)
Greg Pryor - Legal. Reed Smith (UK) Legal counsel for Last FM -> CBS.
Advisors
Tamas Nepusz Stuart HallNathan HameyDarcy LaycockTony Issakov
CTO & Development Team
Former UK Top 40 artist.Promoted my own record into the Top 40 charts using social media for a total spend of $282.
Founder & CEO - David McKinney
Matt MacfarlaneCFO
Former head of international biz dev at Swiss Telecom, and former head of M&A at both Deutsche Telekom and Equant NV.
One more thing. We’ve just closed our first round
of funding. It’s from Australian VC firm Yuuwa Capital.
Thankyou, @jammbox
So that’s it. We’re Jammbox. Welcome aboard.
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Personalized
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Discovery
Social
Realtime
Local
Mass market target
Web-based
General news
Large company
competitionJa
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How ar
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the opportunityTablet computing has exploded.Apple sold 7.3 million iPads in the last quarter alone. Apple 2011
- The fastest selling electronics device, ever.
iPad users love music apps50% of the top paid iPad app downloads are music based. Music Ally.
iPad users are engagedTwo-thirds of iPad owners use their iPads 1-5 hours a day. Business Insider.
Backdrop of Consumer TrendsLocation, social media, and realtime data.
New types of consumer behaviour are growing around these trends, resulting in opportunities for monetization.