Japan Goes Bananas For a

New Diet

What’s Going on?

The “Morning Banana Diet” has swept the nation.

Facts and Figures

Demand has driven Dole Japan to increase banana imports by upwards of 25%.

Banana prices have risen by 20% in Japan due to shortages.

70% - 80% increase in weekly banana sales.

What are the determinants?

Trend/popularity Media

Now: Demand Increase

Results (now): Supply Increase

Shift in both curves

Predicted OutcomesDemand will decrease = banana surplus

BibliographyToyama, Michiko. "Japan Goes Bananas For a New Diet." Time. 17 Oct. 2008.CNN.18 Oct. 2008 <http://www.time.com/time/world/article/0,8599,1850454,00.html?imw=y>.