Download - Jasper de Weerd - #cmfin - Social monitoring
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#cmfin
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# Selfie# De superpromotor# Waarom social media?# Social media in de praktijk
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# Selfie
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# Selfie
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# Selfie
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# Selfie
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# Selfie@jasperdeweerd
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De superpromotor
Brian Solis: “Een publiek, met een publiek met een publiek…”
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De superpromotor
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De superpromotor
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De superpromotor
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De superpromotor
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De superpromotor
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De superpromotor
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Boek van Rijn Vogelaar. De Superpromotor:
#Is enthousiast#Deelt enthousiasme#Heeft invloed op zijn/haar omgeving
De superpromotor
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BronSuper-
promoter Omgeving
De superpromotor
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BronSuper-
promoter Omgeving
De superpromotor
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BronSuper-
promoter Omgeving
De superpromotor
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Bron
De superpromotor
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Waarom social media?
Bron
# Klanten willen eerst weten wie je bent voordat ze bij
je ‘kopen’
# Je kunt door social media ook je klanten leren kennen
# Leren
# Experimenteren
# Communiceren
# Kennis delen
# Bewustwording creëren
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Waarom social media?
Bron
99 procent van de tijd is je doelgroep
niet op jouw website, maar ergens
anders… zorg dat je ze daar ontmoet.
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Social media in de praktijk
Bron
# Luisteren (monitoring)# Reageren# Zenden# Activeren
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Social media in de praktijk
Bron
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Social media in de praktijk
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Social media in de praktijk
Bron
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Social media in de praktijk
Bron
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Social media in de praktijk
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Social media in de praktijk
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Social media in de praktijk
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Social media in de praktijk
Bron
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Social media in de praktijk
Bron
# Luisteren (monitoring)# Reageren# Zenden# Activeren
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Social media in de praktijk
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Channels (Claiming,
Styling)
Content (Creation/Curation)
Connection (Activation strategy)
Conversation
(Responding)
Consumer-centered
Conversion (Measuring into results)
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BronSuper-
promoter Omgeving
# Luisteren (monitoring) # Reageren# Zenden# Activeren
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