Jesse Desjardins, Online Director, Global Gossip

The Winners in The Next

3 / 5 / 10 Years

5 Habits of Winning Companies (today)

1. Everyone is “that”

Internet person

2. Leverage Social Media

40h before48h during10h after

3. They have products worth talking about

4. They offer something FREE (or almost)

5. They promote

through content.

Yen Lee of Uptake – “The Long, Fat Tail of Search”

86% of leads are generated by organic search

http://heyeverybody.tumblr.com/

@jessedee