![Page 1: Jessica Ek Social Media Engagement Manager, American Nurses Association @WonkyBusker Leslie O’Flahavan Principal, E-WRITE @LeslieO One Voice to Rule Them](https://reader038.vdocuments.net/reader038/viewer/2022110321/56649cf75503460f949c7e5f/html5/thumbnails/1.jpg)
Jessica Ek Social Media Engagement Manager, American Nurses Association @WonkyBusker
Leslie O’FlahavanPrincipal, E-WRITE@LeslieO
One Voice to Rule Them All:
Online Content Governance
December 16, 2014
Hashtag: #tech14 LE1
![Page 2: Jessica Ek Social Media Engagement Manager, American Nurses Association @WonkyBusker Leslie O’Flahavan Principal, E-WRITE @LeslieO One Voice to Rule Them](https://reader038.vdocuments.net/reader038/viewer/2022110321/56649cf75503460f949c7e5f/html5/thumbnails/2.jpg)
Introductions: How we’ve worked together on content governance
Jessica Ek Leslie O’Flahavan
![Page 3: Jessica Ek Social Media Engagement Manager, American Nurses Association @WonkyBusker Leslie O’Flahavan Principal, E-WRITE @LeslieO One Voice to Rule Them](https://reader038.vdocuments.net/reader038/viewer/2022110321/56649cf75503460f949c7e5f/html5/thumbnails/3.jpg)
What are your top three content governance challenges?
![Page 4: Jessica Ek Social Media Engagement Manager, American Nurses Association @WonkyBusker Leslie O’Flahavan Principal, E-WRITE @LeslieO One Voice to Rule Them](https://reader038.vdocuments.net/reader038/viewer/2022110321/56649cf75503460f949c7e5f/html5/thumbnails/4.jpg)
Should content governance look like this?
![Page 5: Jessica Ek Social Media Engagement Manager, American Nurses Association @WonkyBusker Leslie O’Flahavan Principal, E-WRITE @LeslieO One Voice to Rule Them](https://reader038.vdocuments.net/reader038/viewer/2022110321/56649cf75503460f949c7e5f/html5/thumbnails/5.jpg)
Should content governance look like this?
![Page 6: Jessica Ek Social Media Engagement Manager, American Nurses Association @WonkyBusker Leslie O’Flahavan Principal, E-WRITE @LeslieO One Voice to Rule Them](https://reader038.vdocuments.net/reader038/viewer/2022110321/56649cf75503460f949c7e5f/html5/thumbnails/6.jpg)
Should content governance look like this?
![Page 7: Jessica Ek Social Media Engagement Manager, American Nurses Association @WonkyBusker Leslie O’Flahavan Principal, E-WRITE @LeslieO One Voice to Rule Them](https://reader038.vdocuments.net/reader038/viewer/2022110321/56649cf75503460f949c7e5f/html5/thumbnails/7.jpg)
What is content governance anyway?And why do we need it?
![Page 8: Jessica Ek Social Media Engagement Manager, American Nurses Association @WonkyBusker Leslie O’Flahavan Principal, E-WRITE @LeslieO One Voice to Rule Them](https://reader038.vdocuments.net/reader038/viewer/2022110321/56649cf75503460f949c7e5f/html5/thumbnails/8.jpg)
Two definitions of web governance
• Website governance uses people, policy, and process to resolve ambiguity, manage short- and long-range goals, and mitigate conflict within an organization. (Burton Group)
• Web governance is the structure of people, policies, and processes that manage an agency's website(s). Web governance also defines strategies, roles and responsibilities, policies and procedures, and organizational structures. (Howto.gov via Candi Harrison)
![Page 9: Jessica Ek Social Media Engagement Manager, American Nurses Association @WonkyBusker Leslie O’Flahavan Principal, E-WRITE @LeslieO One Voice to Rule Them](https://reader038.vdocuments.net/reader038/viewer/2022110321/56649cf75503460f949c7e5f/html5/thumbnails/9.jpg)
How do these samples reveal a content governance problem?
![Page 10: Jessica Ek Social Media Engagement Manager, American Nurses Association @WonkyBusker Leslie O’Flahavan Principal, E-WRITE @LeslieO One Voice to Rule Them](https://reader038.vdocuments.net/reader038/viewer/2022110321/56649cf75503460f949c7e5f/html5/thumbnails/10.jpg)
Today’s topics
1. Options for organizing content contributors
2. How to maintain consistent editorial style and voice
3. How to use metrics to mediate conflicts
![Page 11: Jessica Ek Social Media Engagement Manager, American Nurses Association @WonkyBusker Leslie O’Flahavan Principal, E-WRITE @LeslieO One Voice to Rule Them](https://reader038.vdocuments.net/reader038/viewer/2022110321/56649cf75503460f949c7e5f/html5/thumbnails/11.jpg)
The way you’re organized and staffed supports web governance
![Page 12: Jessica Ek Social Media Engagement Manager, American Nurses Association @WonkyBusker Leslie O’Flahavan Principal, E-WRITE @LeslieO One Voice to Rule Them](https://reader038.vdocuments.net/reader038/viewer/2022110321/56649cf75503460f949c7e5f/html5/thumbnails/12.jpg)
Is the way you’re organized causing content governance problems?
Draw the way your association is organized for web publishing
![Page 13: Jessica Ek Social Media Engagement Manager, American Nurses Association @WonkyBusker Leslie O’Flahavan Principal, E-WRITE @LeslieO One Voice to Rule Them](https://reader038.vdocuments.net/reader038/viewer/2022110321/56649cf75503460f949c7e5f/html5/thumbnails/13.jpg)
Organizing staff means balancing freedom (theirs) and control (yours)
![Page 14: Jessica Ek Social Media Engagement Manager, American Nurses Association @WonkyBusker Leslie O’Flahavan Principal, E-WRITE @LeslieO One Voice to Rule Them](https://reader038.vdocuments.net/reader038/viewer/2022110321/56649cf75503460f949c7e5f/html5/thumbnails/14.jpg)
Centralized organization
![Page 15: Jessica Ek Social Media Engagement Manager, American Nurses Association @WonkyBusker Leslie O’Flahavan Principal, E-WRITE @LeslieO One Voice to Rule Them](https://reader038.vdocuments.net/reader038/viewer/2022110321/56649cf75503460f949c7e5f/html5/thumbnails/15.jpg)
Decentralized organization
![Page 16: Jessica Ek Social Media Engagement Manager, American Nurses Association @WonkyBusker Leslie O’Flahavan Principal, E-WRITE @LeslieO One Voice to Rule Them](https://reader038.vdocuments.net/reader038/viewer/2022110321/56649cf75503460f949c7e5f/html5/thumbnails/16.jpg)
Federated organization
![Page 17: Jessica Ek Social Media Engagement Manager, American Nurses Association @WonkyBusker Leslie O’Flahavan Principal, E-WRITE @LeslieO One Voice to Rule Them](https://reader038.vdocuments.net/reader038/viewer/2022110321/56649cf75503460f949c7e5f/html5/thumbnails/17.jpg)
Staffing for content governance
• Enough people• The right job titles• The right responsibilities• The right kinds of clout
![Page 18: Jessica Ek Social Media Engagement Manager, American Nurses Association @WonkyBusker Leslie O’Flahavan Principal, E-WRITE @LeslieO One Voice to Rule Them](https://reader038.vdocuments.net/reader038/viewer/2022110321/56649cf75503460f949c7e5f/html5/thumbnails/18.jpg)
Would this org structure make it easier to publish high-quality content?
![Page 19: Jessica Ek Social Media Engagement Manager, American Nurses Association @WonkyBusker Leslie O’Flahavan Principal, E-WRITE @LeslieO One Voice to Rule Them](https://reader038.vdocuments.net/reader038/viewer/2022110321/56649cf75503460f949c7e5f/html5/thumbnails/19.jpg)
How Is ANA Organized?
CEO Owns the Site
Content stewards oversee their
sections
Content authors write or edit
content
Webmasters help post and check in
for updates
Committee on homepage real
estate
![Page 20: Jessica Ek Social Media Engagement Manager, American Nurses Association @WonkyBusker Leslie O’Flahavan Principal, E-WRITE @LeslieO One Voice to Rule Them](https://reader038.vdocuments.net/reader038/viewer/2022110321/56649cf75503460f949c7e5f/html5/thumbnails/20.jpg)
Getting Stakeholder Buy-In
• Use redesign as an opportunity to tackle governance
• Bring everyone to the table
• Focus on users