Download - Jewellery Salon 2016 Post Show Report
POST SHOW REPORT 2016
11th - 14th of April 2016Hilton, Jeddah
ORGANISED BY
18th - 21st of April 2016Al Faisaliah, Riyadh
RIYADH
JEDDAH
A
THE MOST LUXURIOUS JEWELLERY & WATCHES EXHIBITION IN SAUDI ARABIAHeld under the patronage of HH Prince Abdullah Bin Saud Bin M. Bin Abdul Aziz Al Saud, Jewellery Salon 2016 – Jeddah took place at the Jeddah Hilton Hotel from 11th
to 14th of April 2016.
Jewellery Salon 2016 – Riyadh was inaugurated by HH Prince Sultan Bin Saud Bin Mohammed Bin Abdul Aziz Al Saud. The event was held at the Al Faisaliah Hotel from 18th to 21st of April 2016.
For its 7th edition in Jeddah and 5th edition in Riyadh, Jewellery Salon 2016 hosted 50 international and local brands from 14 countries, including 8 brands, which are exhibiting in Saudi Arabia for the first time. These world-renowned brands displayed their most elegant and exquisite jewellery and timepieces.
SHOW INFORMATION
Patronage:Jeddah - HH Prince Abdullah Bin Saud Bin M. Bin Abdul Aziz Al SaudRiyadh - HH Prince Sultan Bin Saud Bin M. Bin Abdul Aziz Al Saud
Organiser:Sunaidi Expo and Conferences
Show Date:Jeddah - 11th to 14th April 2016 Riyadh - 18th to 21st April 2016
Edition:Jeddah - 7th
Riyadh - 5th
Venue:Jeddah - Hilton Hall at Hilton HotelRiyadh - Prince Sultan Grand Hall at Al Faisaliah Hotel
Show Timing:4:00 PM - 11:00 PM
EXHIBITORSPRODUCT PROFILE
EXHIBITORS LIST
EXHIBITOR PROFILE
International Jewellery Brands
Jewellery Designers
Jewellery Retailers & Distributors
Diamond Jewellery
Luxury & Designer Watches
Designer Jewellery
Gold Jewellery
Precious Stones & Gemstones
EXHIBITOR COUNTRY
Al Fares Jewellery KSA
Al Nahar Jewellery UAE | India
Al Tayyar Jewelry KSA
Ali Bin Ali (w/ international brands) KSA | Qatar
Ashy Gold and Diamonds DMCC KSA
Boghossian (formerly Bogh-Art) Switzerland | United Kingdom
Charles Oudin Paris France
Charmaleena Jewellery KSA
Dour Rami Jewelry KSA
George Hakim Lebanon | Switzerland
Golden Trefle Jewellery UAE | Switzerland
Gulf Sotheby’s International Realty UAE
Hanna Jewelry Lebanon
Jade Jewellery KSA
BRAND NAME COUNTRY
EXHIBITORS
Suzanne Kalan United States of America
Yeprem Lebanon
BRANDS UNDER M. FITAIHI
EXHIBITORS LIST
BRANDS LIST
EXHIBITOR COUNTRY
Kooheji Jewellery Bahrain | KSA
M. Fitaihi (w/ international brands) KSA
Mon Diamante KSA
Monique Creations Inc. USA
Moussaieff Jewellers Ltd. UK
Naval Jewelry KSA
Nsouli Jewelry Lebanon
Poinciana Jewelry KSA
Renee Jewellers UAE
Tasneem Al Tahini Jewellery KSA
Veschetti Italy
Voyageur Jewelry Lebanon
Yessayan Jewelry KSA | Lebanon
EXHIBITORSBRANDS LIST
BRANDS UNDER ALI BIN ALI JEWELLERY
BRAND NAME COUNTRY
AS29 Belgium
David Morris UK
Garrard UK
Graham UK
Gorgoglione Italy
Hermes Paris France
Hulchi Belluni Italy
ilias LALAoUNIS Greece
Kern Germany
LeoPizzo Italy
Messika France
Mikimoto Japan
Pristine France
RCM Gioielli Italy
Repossi France
Roger Dubuis Switzerland
Schreiner Haute Joaillerie Germany
Shamballa Jewels Denmark
Verdi Gioielli Italy
Day 1 - 1,670
Day 2 - 1,830
Day 3 - 1,799
Day 4 - 1,470
VISITOR PROFILE
Daily Visitors
Total Number of Visitors: 6,769
Daily Visitors
Total Number of Visitors: 3,738
VISITORS
GENDER
Male - 27% Female - 73%
JEDDAH
25%
27%
26%22%
RIYADH
25%
26%
27%22%
Members of Saudi royal families
Top government officials
High-net-worth individuals
VVIPs from different organizations
Jewellery enthusiasts
Media
Day 1 - 954
Day 2 - 958
Day 3 - 1,000
Day 4 - 826
SHOW HIGHLIGHTSSGL SEMINARS
Solitaire Gemological Laboratories (SGL) conducted 3 seminars in both Jeddah and Riyadh. The topics were: 4Cs of Diamond, How to Buy Your Jewelry, and Treated Diamond. All seminars were conducted by Mr. Shadi Al Mufleh, a Qualified Jewelry Specialist (QJS) and Diamond Grading Professional (DGP).
NEW DESIGNERSWith its aim to continue supporting the Saudi jewellery industry, Jewellery Salon 2016 became an avenue for young local designers to showcase their own brand and jewellery pieces. Jewellery Salon featured four designers in Jeddah and eight designers in Riyadh.
GIA - AJP DIPLOMA PROGRAM
The Accredited Jewelry Professional Diploma Program, offered by Gemological Institute of America, is a 5-day program which includes essentials of Coloured Stones, Jewellery and Diamonds. It was held concurrently with Jewellery Salon Exhibitions with 17 participants in Jeddah and 11 participants in Riyadh.
LIVE WORKSHOP
Dour Rami featured a live workshop in their stand, showing the craftsmanship it takes to turn metals and stones into intricate pieces of jewellery.
MARKETING & PR CAMPAIGN
MEDIA COVERAGE
(Al Arabiya, Sabah Al Saudiah, Al Aan World,
Hikayat Sabayah on Selah TV Channel
INVITATION CARDS
ADVERTISING SPONSOR
PRINT ADVERTISEMENTS
Messika’s advertisement was used in all Jewellery Salon 2016 marketing materials. Messika is a French brand represented by Ali Bin Ali Jewellery.
LifeStyle Magazine (April Issue)
Beauty News Magazine
Jamalouki Magazine
Okaz Newspaper
Al Riyadh Newspaper
TV coverage in 6 news programs (Al Arabiya, Sabah Al Saudiah, Al Aan World, Oyoun Alwatan TV, Al Hadath on Kuwait Channel, Sarmad Network)
Online report in Reuters
Extensive coverage and sit-down interview in Hikayat Sabayah on Selah TV Channel
Print and online press releases prior to, during, and post shows
Sent out 20,000 invitation cards to members of Saudi royal families, government officials, and VVIPs
MARKETING & PR CAMPAIGN
41% of the visitors heard about the exhibitions from Jewellery Salon official Social Media accounts
SMS & E-MAIL CAMPAIGN
ONLINE CAMPAIGN
SOCIAL MEDIA
SOCIAL MEDIA INFLUENCERS
SMS sent prior to & during the shows to SunaidiExpo database
5 E-shots sent to SunaidiExpo database
Youtube Advertisement
Promotional Video featured in media partners’ official websites and social media accounts
Web banners in media partners’ websites
Google AdWords
+91,000 followers on Jewellery Salon social media accounts
8,359 likes received in 25 posts on media partners’ social media accounts (Facebook & Instagram) prior to, during & post shows
7 social media influencers
53 posts made prior to and during the shows (22 - Instagram; 31 - Snapchat)
9,134 likes received in the influencers’ posts
+473,000 followers reached through influencers’ social media accounts
MEDIA COVERAGE
Sabah Al Saudiah
Al Aan World
Hikayat Sabayah
Al Arabiya
Sarmad Network
Al Hadath on Kuwait Channel Oyoun Alwatan TV
Reuters
PRINT ADVERTISEMENTS
Al Riyadh Newspaper Lifestyle Magazine Okaz Newspaper
PRESS RELEASESJEDDAH
RIYADH
For the full list of press releases, please click HERE.
For the full list of press releases, please click HERE.
1st - 4th May, 2017Hilton Hotel, Jeddah
8th - 11th May, 2017Al Faisaliah Hotel, Riyadh
Ferial MartinosShow ManagerT: +966 12 668 26 26 ext. 555M: +966 50 432 6515E: [email protected]
MARY CHASTINE COProject AssistantT: +966 12 668 26 26 ext. 236M: +966 55 946 8045E: [email protected]
For your inquiries, please visit www.jewellerysalon.comor contact: