The 7 Rules of Facebook Marketing
www.seamlesssocial.com© Seamless Social
12 ReasonsWhy
Tech Startups Fail
Innovation in Marketing EffectivenessJM Bonthous
Jean-Marie (“JM”)Bonthous, PhDCEO
Keywords
Prospect & customer opportunity identification
Content marketing Lead generation
Inbound marketingMarketing automation
Social marketing for events
[email protected] @seamlessocial
www.seamlesssocial.com Your Custom, instant, Market Intelligence App
MyChannl
Innovation in Marketing Effectiveness
1Facebook
optimization
Value proposition
• Weak value proposition
• No amount of marketing cancompensate for a weak value Proposition
• High value proposition =high exclusivity + high interest
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1Facebook
optimization
DifferentiationLow differentiation
• Unique qualities, perceived or real?
• Distinguished from competingOffers?
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SegmentationLack of market segmentation
• Fear of losing cash flow
• Need segmentation + personas based on research data:
- demographic- firmographic- behavioral
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Premature productrelease
Product not 100% ready
• Prioritized cash flow?
• Use private beta
• Launch only when ready for media scrutiny
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Can’t match
the hype
Product inferior to hype• Communication went too far
• Hype may get you a few investors,but not customers
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By geeks for
geeks
Product built by geeks for geeks• Buyer absent from design process
• Build the product with the customer in mind• Involve the customers in the design process• Test early and modify according to feedback
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Weak marketing
strategy
Weak marketing, relies on adverts
• No start up can rely on ads• Does not take responsibility for generating leads and revenue• Organic community-building• Influencer engagement• Inbound marketing• Focused outbound • Corporate communications• Marketing automation
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Product obsolete
before ROI
Product evolves slower thanthe market
• Product obsolete before itgenerates a ROI
• Or buyers not ready to buy next generation
• Know of what’s out there, what’s coming
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Insufficienttesting
Ideas tested too little or too late
• Development relies on geek insights
• Test early, abundantly, with representative customers
• Partner with them to develop the product
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Reveal too much too early
No such thing as “off the record”
• One slip of the tongue can sinkthe venture
• Brief everyone about confidentiality
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Staystealth too long
Reveal as soon as you’re ready
• Being stealth means lack of industry feedback, risk ofIsolation
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Not enough
relationships
Engage influencers
• Build early on the relationships that you will need later when yougo to market
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Our marketingphilosophy
• Marketing is responsible for generating leads & revenues
•Marketing converts skeptics into Prospects, customers, evangelists
• Know your prospects better, each day
…../......
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Our marketingphilosophy
• 4 marketing tools: inbound, outbound, corporate communications, marketing automation
• Marketing can’t compensate for a weak value prop.
• We like branding, we prefer leads and revenues
• Set metrics before spending marketing $
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How we work with
tech startups
• Retainer + equity• We steer the marketing• Transfer knowledge• Put ourselves out of a job after 1-2 years, as agreed.
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Contact us for a free
consultation
Keywords
Prospect & customer opportunity identification
Content marketing Lead generation
Inbound marketingMarketing automation
Social marketing for events
[email protected] @seamlessocial
www.seamlesssocial.com
Contact usfor a free
consultation
© Seamless Social
Innovation in Marketing Effectiveness
Your Custom, instant, Market Intelligence App
MyChannl
