Joint New Products and Culinary Initiatives Committee
Summer Conference 2009
New Products Update
2009 Work
Round Initiative
Convenience
XT Bottom LogFlat Triangle
-Precooked Roast Beef-Retail Round Steaks-Cube Steaks
-Premium Special Trim-Cube Steak Retail and F/S-Precooked Shredded/Dices
Bottom Round/Flat
The Heel
Pot Roast Material
Gastrocnemius Digital Flexor
Boneless Osso BucoMerlot Steak Braison Cut
Top Round - Cap
•Fajita Application•Premium Special Trim•Further Process Item
•Replacement/Augmentation for Petite Tender
GracilisPectineus
Round Work in Progress
Cheese Steak Eggroll
Philly Cheese Steak Roll• BBQ Beef Eggroll• Beef Asian Eggroll• Philly Steak Empanada
Industry Update
Discussion Topics
• New Product Exchange
• Chuck Roll & Round
• Partnership
New Product Exchange – Update
Goal: Exchange new product information and collaborate on ideas to introduce new beef products into the market.
Marinade-on-Demand™ Chimichurri Beef
Marinate with all of the flavor but none of the mess. SCHWAN'S® exclusive packaging lets you marinade your meat all in one package-no additional bowls needed! This self-marinating package contains USDA Choice Ranch steaks and a popular South American Chimichurri marinade made with cilantro, onion, garlic, bell pepper, parsley and lime juice. Just thaw, marinade and grill for steak house perfection.
New Product Exchange – Update
4-Piece Chuck Roll4-Piece Chuck RollCombo PackCombo Pack
The “Denver Steak” – Chuck Underblade – Serratus Ventralis
One of the Great New Possibilities from our 4-Piece Chuck Roll
Industry Update – Chuck Roll
Industry Update – Chuck Roll
Industry Update – Round
Industry Update - Partnerships
Industry Update - Partnerships
beefinnovationsgroup.com
Funded by The Beef CheckoffFunded by The Beef Checkoff
Culinary Services• Creating Crave
• Publications International Multi-Branded Program
• Recipe Development
• National Beef Cook-off
New Product Development
Chuck Roll is ROLLING!
New beef convenience items on the run!
4-Piece Chuck Roll4-Piece Chuck Roll
Combo PackCombo Pack
FY 2010 Program SummaryInnovation. Commercialization. Culinary.
•New beef convenience items. New round cuts.
•Getting products to market – partnerships.
•Culinary expertise and support for all Checkoff
programs and industry organizations.
Change in Focus/Program Benefits
Build on Momentum:• Maintain and enrich our industry partnerships• Continue to develop new products and ideas• Leveraging culinary expertise to new heights
Benefits:• New beef products to market• Building trust with industry stakeholders• Keeping beef delicious and a great value