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Kampala Uganda ma+babu 2013 © Ma)babu.thinkIT Ltd.
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JOSIAH KAVUMA
JOSHUA BUSINGE
LEAD RESEARCHER DEVELOPER LEAD HARDWARE
ENGINEER LEAD DEVELOPER
Team
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Company overview
! Mobile eHealth
! Non invasive Malaria diagnosis
Overview
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660 000 es)mated malaria deaths globally
people at risk
PROBLEM
3.3 billion
Late Malaria diagnosis
Cos)ng Africa annually 12 billion
Problem
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Problem Video
Video of malaria parasite in the blood stream.
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• Non-‐invasive malaria diagnosis.
• Connected with a custom piece of hardware and soMware
• 3 Tiers of distribu+on( NGOs, Hospitals, Individuals)
SOLUTION Solution
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SECRET SAUCE
• Op+miza+on of diagnosis accuracy
• SoMware signal processing algorithms (Audio, Light)
• Hardware modifica+on (e.g. magnets, light-‐sensor angles)
Secret Sauce
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BENEFITS AND VALUE
1. Early diagnosis 2. Saves +me 3. Inexpensive 4. Reduce miscarriages 5. No pricking
Benefits and Value
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COMPETITIVE ADVANTAGE
• Less +me for diagnosis
• No medical personnel
• Higher Accuracy
• Reduce +me to recover
• No pricking
Competitive Advantage
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Sales to;
• Individuals
• Clinics and Hospitals & NGOs
• Crea)on of diagnosis Booths
GO TO MARKET STRATEGY Go To Market Strategy
$
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FINANCIAL PROJECTIONS
1. Refine prototype for 80% accuracy and Low false posi)ve<2% 2. Randomized clinical trials along Collabora)ons with NGOs, hospitals. 3. Large scale produc)on 4. Individual sales campaign (marke)ng and distribu)on) 5. Develop diagnosis booth
Financial Projections
15 4 3 2.5 2
DEC JAN FEB MAR APR MAY JUN JUL AUG DEC SEP OCT NOV FEB JAN JUL MAR APR MAY JUN
2014 2015 2013
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Non-‐invasive Malaria diagnosis early
matibabu