Download - K8 2014 - Product Vision and Client Success
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1© 2014 Kenshoo, Inc. Confidential and Proprietary Information
#K8summit
Product Vision & Client SuccessTed Krantz, CRO
Will Martin-Gill, SVP, Product
Susane Berger, MD, Client Excellence
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Will Martin-Gill Ted Krantz Susane BergerSVP, Product Chief Revenue Officer Managing Director
Welcome and Introductions
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3© 2014 Kenshoo, Inc. Confidential and Proprietary Information
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Agenda
Partnering for Value and Success
2014 in Review and Client Vignettes
Product Vision and Strategic Investments
123
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4
A Day in the Life. . .
Customer
Journey
Budget
Mgmt
Tactical
Execution
Audience
Targeting
Keeping
Up
Competitive
Advantage
Reaching
Customers
Creative
Optimization
New
ChannelsBudget
Allocation
Scale
Cross
Device
Pace of
ChangeScale
Efficiency
Integrating
multiple
systems
No
Time
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5© 2014 Kenshoo, Inc. Confidential and Proprietary Information
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Zero Moment of Truth
Search
Social
Display
Mobile
Read related
articleTalk to friends
for advice
ResearchSelect exact
product
New
Sale/Lead
$
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6© 2014 Kenshoo, Inc. Confidential and Proprietary Information
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Significant Potential in Social Channels
Source: SEC Filings and ComScore, Mary Meeker 2014 Deck #14
22%
81%
175%
$37
$42 $45
$4.00 $4.60
$7.24
$1.29 $1.97 $3.55 $-
$10
$20
$30
$40
$50
Q1'12 Q1'13 Q1'14
AR
PU
6x
Annual Revenue Per User (ARPU)
2012-14
GrowthChannel
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7© 2014 Kenshoo, Inc. Confidential and Proprietary Information
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Building Advertiser Value
Serendipity --> Intent + Direct Response
Channel Sophistication
$
$
$
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8© 2014 Kenshoo, Inc. Confidential and Proprietary Information
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Channels Reinforce Each OtherExposed to SEM + Social vs. only SEM
• Total conversions up 19%
• Cost per acquisition down 10%
• Clicks increased in relation to
increase in social spend
Q3 2013 Study Q2 2014 Study
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9© 2014 Kenshoo, Inc. Confidential and Proprietary Information
#K8summit
Kenshoo: Predictive Marketing Software
Reporting & Predictive Media Optimization
SOCIAL DISPLAY
SEARCH
CustomersOnline + Mobile +
Local
Best-in-class
channel
platforms Best-in-class
connections
between
channels
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1010© 2014 Kenshoo, Inc. Confidential and Proprietary Information
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Significant Investment
in 2014
Analysis
Grids in Search
& Social
Cannibalization
Report
Shopping
CampaignsTwitter
Kenshoo
AnywhereTM
Mobile
Measurement
SDK
MMP
Integrations
Intent-Driven
AudiencesTM
DMP
IntegrationsHalogenTM
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11© 2014 Kenshoo, Inc. Confidential and Proprietary Information
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Search
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12© 2014 Kenshoo, Inc. Confidential and Proprietary Information
Investing in Your Success in Search
Making your
team more
efficient1
Keeping you
ahead
of the curve
with new engine
capabilities
2Building
competitive
advantage in
SEM
3
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13© 2014 Kenshoo, Inc. Confidential and Proprietary Information
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Making Your Teams More Efficient:
Usability + Efficiency
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14
Maximum Exposure at Best ROI
for Your Shopping Campaign Ads
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15
CLIENT VIGNETTE:
Chacka Marketing - Google Shopping Campaigns
• Regain efficiency of
Product Listing Ads
(PLA) campaigns
• Discover optimal
PLA bidding settings
• Implement Kenshoo
PLA bid to revenue
policy
• Monitor ROI and
adjust policy targets
accordingly
Conversions
14% Conversion Rate
Challenges Solutions Results
51%
20% Cost-per-Click
47% ROI
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1616© 2014 Kenshoo, Inc. Confidential and Proprietary Information
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Competitive Advantage: Structure Optimization
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17© 2014 Kenshoo, Inc. Confidential and Proprietary Information
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Social
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18© 2014 Kenshoo, Inc. Confidential and Proprietary Information
Enabling Best-in-Class Social Marketing
Stay on the Edge:
Maintain a
competitive edge
in social
marketing
1
Analyze and Optimize:
Use social
intelligently to get
the most bang for
your buck
2
Expand Beyond FB:
Take advantage
of new social
advertising
opportunities
3
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1919© 2014 Kenshoo, Inc. Confidential and Proprietary Information
#K8summit
CLIENT VIGNETTE:
Major Retailer – Facebook Multi-Link Product Ads
Than single product page post ads
New Dresses New Dresses New Dresses
up to
33%higher
ROI
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2020© 2014 Kenshoo, Inc. Confidential and Proprietary Information
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Welcoming Twitter to the Family
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21© 2014 Kenshoo, Inc. Confidential and Proprietary Information
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Mobile
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2222© 2014 Kenshoo, Inc. Confidential and Proprietary Information
#K8summit
The Mobile Context
Source: eMarketer. Google data includes non-search mobile spend
• App Downloads / Installs
• App Lifetime Value
across many
“conversions”
• Tracking across devices
• Simultaneous Multi-
Screen Usage
Unique challenges in mobile
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2012 2013 2014
Google facebook Twitter Others
69%
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23© 2014 Kenshoo, Inc. Confidential and Proprietary Information
#K8summit
Acquiring New Mobile App Users
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24© 2014 Kenshoo, Inc. Confidential and Proprietary Information
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Time
Revenue
Audience 1
Audience 2
Audience 3
Measure lifetime value of an app customer
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25© 2014 Kenshoo, Inc. Confidential and Proprietary Information
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Time
Revenue
Audience 1
Audience 2
Audience 3
Measure lifetime value of an app customer
Kenshoo SDK
Facebook SDK
3rd Party Partners
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26© 2014 Kenshoo, Inc. Confidential and Proprietary Information
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Audiences & Cross-Channel
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27
It’s About People(not just keywords, interests, or cookies)
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28© 2014 Kenshoo, Inc. Confidential and Proprietary Information
#K8summit
Search + Social
Build and Expand Social Audiences
• From products (Kenshoo DDC)
• From searches (Kenshoo IDA, FBX)
Search + Display
Enhance Display Targeting with intent
• Export data to DMPs
Target wider audiences in search
• Build RLSA targets based on DMP data
Engage and Market to Your
Customers Across Channels
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2929© 2014 Kenshoo, Inc. Confidential and Proprietary Information
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Bringing the Power of
Intent to Facebook
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3030© 2014 Kenshoo, Inc. Confidential and Proprietary Information
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up to
2.2Xhigher
ROI
CLIENT VIGNETTE:
TicketsNow - Kenshoo Intent-Driven AudiencesTM
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31© 2014 Kenshoo, Inc. Confidential and Proprietary Information
#K8summit
Predictive Media Optimization
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3232© 2014 Kenshoo, Inc. Confidential and Proprietary Information
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Predictive Media Optimization
22%of eligible spend
17%of KPO portfolios
Nov. = Beta April = GA
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3333© 2014 Kenshoo, Inc. Confidential and Proprietary Information
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CLIENT VIGNETTE:
Travelodge - Halogen Foresee & Portfolio Optimizer
• Drive increased revenue
and improved ROI
• Reduce manual bidding
• Improve revenue forecasting
agility and accuracy amidst
fluctuating budgets and KPIs
• Kenshoo Halogen and KPO to
automatically optimize bids/budget
• Kenshoo Foresee to plan and
forecast budgets at profile level
• Kenshoo Inform to account for
seasonality peaks in pacing and
forecasting
42% More Revenue
Than Planned
Challenges Solutions Results
32%
91% Less Time
to Manage
More ROI
Than Planned
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3434© 2014 Kenshoo, Inc. Confidential and Proprietary Information
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Much More:
Make sure your teams
are aware of capabilities
available
to them!
Bid
Policies
Multi
Source
Conv
Engine
APIs
Bing
Location
Extensions
Sitelinks
Localization
6 Languages
Yahoo
Japan!
updates
Bing &
oAuth
MCC
Self ServeNew App
AdsFB
Budget
Mgmt
GA
Metrics
Dynamic
Search
Ads
Bing
Devices
Performance
Improvement
Data
Warehouse
& Reporting
FB
L3
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35© 2014 Kenshoo, Inc. Confidential and Proprietary Information
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Vision & Sneak Peek
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3636© 2014 Kenshoo, Inc. Confidential and Proprietary Information
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Select Areas of Focus
Making your
team more
efficient – UI
+ Reporting
1 Audience
management2
Holistic
demand
generation
across
channels
3
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3737© 2014 Kenshoo, Inc. Confidential and Proprietary Information
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Search and Social: More Successful Together
EngagementPassions
Intent
Complete Customer
Understanding
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3838© 2014 Kenshoo, Inc. Confidential and Proprietary Information
#K8summit
Introducing: Pinterest Rich Pins + Analytics
Google shopping campaigns
Opportunity Report Rich Pins
PLA + Pintrestanalytics
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3939© 2014 Kenshoo, Inc. Confidential and Proprietary Information
#K8summit
Better Engage Customers on Their
Passions
Be Discovered• Increase rank with Rich Pins
• Drive traffic with direct product page links
Be Engaging• Daily updates of price, sale & availability information
• Emails from Pinterest to consumers as price changes
Be Informed• Reports on traffic and revenue driven from Rich Pins
• What’s performing well on Pinterest, not on Search PLA, and
vice-versa
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40© 2014 Kenshoo, Inc. Confidential and Proprietary Information
#K8summit
Kenshoo: Predictive Marketing Software
Reporting & Predictive Media Optimization
SOCIAL DISPLAY
SEARCH
CustomersOnline + Mobile +
Local
Best-in-class
channel
platforms Best-in-class
connections
between
channels
![Page 41: K8 2014 - Product Vision and Client Success](https://reader035.vdocuments.net/reader035/viewer/2022081502/559c91a11a28ab525b8b46f8/html5/thumbnails/41.jpg)
41© 2014 Kenshoo, Inc. Confidential and Proprietary Information
#K8summit
Partnering for Value & Success
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42© 2014 Kenshoo, Inc. Confidential and Proprietary Information
#K8summit
Thankyou
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4343© 2014 Kenshoo, Inc. Confidential and Proprietary Information
#K8summit
Success is a Shared Journey…
…Measured Thru Your Lens.
Understanding your business and desired
outcomes
Metrics that look forward to your actions vs. look back to what happened
Insights to allow us to know often times
before you do
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4444© 2014 Kenshoo, Inc. Confidential and Proprietary Information
#K8summit
Looking Forward
IntelligenceActionability
Predictability
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45© 2014 Kenshoo, Inc. Confidential and Proprietary Information
#K8summit
Journey to Excellence
Client Services
Education
Tech Support
Research
Adoption
Solution Engineering
Account Executives
Marketing
Product
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4646© 2014 Kenshoo, Inc. Confidential and Proprietary Information
#K8summit
Leadership
Fiona GillGlobal VP Client Excellence
Nate Just Director, AMER Advertisers
David Rifkin Sr. Director, AMER Agency
Simon PerryDirector, EMEA
Nick BlakeDirector, EMEA
Michele YeungDirector, EMEA
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4747© 2014 Kenshoo, Inc. Confidential and Proprietary Information
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Advocates and Experts
Christine VincentSr. Director
Sushil GoelVP Onboarding
Teri FoleyDirector of Global Education
Michael ScottoSr. Director
Ryan BoothSr. Director
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4848© 2014 Kenshoo, Inc. Confidential and Proprietary Information
#K8summit
Client-Centric Focus
Client Lifecycle Value
optimize your
investments and
your customers
Unique Scorecards
tied to your
businesses and
KPI/MBO/Health
Total View Of Success Review
process that
leverages tools,
technology and
people
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49© 2014 Kenshoo, Inc. Confidential and Proprietary Information
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Thank You for Your Trust
and Partnership