Download - Ken Colburn's Social media 101 workshop
The noise keeps getting louder!(and what you can do about it)
Presented by Ken ColburnChief Big Mouth at Data Doctors
Social Media101
Who the heck is Ken Colburn?Founder & CEOData Doctors Computer ServicesData Doctors Data Recovery & Forensics LabsData Doctors Franchise Systems
Host Data Doctors Radio Program (92.3 KTAR)
Chair International Franchise Association’s Social Media Taskforce
Father Two veracious “Gen Y” consumers of all things digital
Crowd Poll
My Goal For This Session
Let’s Make This Interactive!
We are all currently experiencing a dual REVOLUTION…
A Social Revolution AND
A Mobile Revolution
Every consumer of content can now be a producer of content…
…everyone now has a voice, every
minute of the day.
Social Media Myth – Age Groups
In the Age of Social Media The Customer Really Is King!
The Good News:It’s Word-Of-Mouth ON STEROIDS!
Social Media
So What Do we Do KEN?!
Whatever you do, DON’T DO THIS!
3 Keys to every Social Media Strategy:
-Listen -Engage -measure
Addictomatic - Snapshot Social ScansSocialMention – Real-time Social SearchGoogle Alerts – Schedule Keyword Alerts
Twilert – Twitter Keyword Alerts
Monitter.com – Real-time Twitter MonitorMuckRack – Twitter Posts from Major MediaListorious – List of Experts using Twitter
Listen
Facebook - Start with your brand apostles, add the Like button on your website
LinkedIn - Recruit talent & partnerships
Twitter - Create new engagementsFoursquare – Fast growing location based network
TweetDeck - Great dashboard engagement tool
Engage
Goo.gl - Creates short trackable links for your posts Facebook Insights - Analytics
Google Analytics - Track back to your website HowSociable - Brand Social Report Card
Timely.is – Post at the best times automatically & track the engagment
Measure
• Don’t fear negative comments• Don’t make it a monologue• Don’t make it one person’s ‘job’• Don’t forget to fill out your profiles• Don’t forget to upload a picture (or logo)• Don’t forget to acknowledge others• Don’t be fake• Don’t be in a hurry• Don’t forget to be SOCIAL!
Common mistakes
Beginners Resources
• Facebook for Business – getting started
• 50 Ideas on Using Twitter for Business
• A Beginner’s Guide to Blogging Basics
• LInkedIn for Dummies – Cheat Sheet
Connect with me!Facebook.com/DataDoctorsTwitter.com/TheDataDocLinkedIn.com/in/TheDataDocwww.DataDoctors.com
