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7/31/2019 Ken Wirth- Alcatel-Lucent- Quality of Experience With LTE
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Redefining the wirelessQuality of Experience with LTE
Ken Wirth, President LTE/4G Wireless Networks
LTE World Summit Conference, May 2010
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7/31/2019 Ken Wirth- Alcatel-Lucent- Quality of Experience With LTE
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The issueTraditional business approach is not sustainable
Poor take-off of data business
VolumeCharging
All Rights Reserved Alcatel-Lucent 2010
Voice revenue decline& Data scissor effect
Flat-FeeCharging
How to better monetize the service delivered toend-users, their devices and applications, contents providers,
that leverage all an operators assets ?
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7/31/2019 Ken Wirth- Alcatel-Lucent- Quality of Experience With LTE
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Enhanced Quality of Experienceis the next big thing for wireless industry profitability
Applications& ContentApplications& Content Open innovation
Innovation engine to targetkey market segmentsand develop new business
All Rights Reserved Alcatel-Lucent 2010
Trust
= More Customers= More Value
NetworkNetwork
EnablementEnablement
Unlocking asset value with a high-leveragenetwork, and trusted, open interfaces andrelationships
Personalized high quality media-richexperience across multiple devices
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7/31/2019 Ken Wirth- Alcatel-Lucent- Quality of Experience With LTE
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The enhanced QoE valued by end-usersA business & technical challenge
Legacy Mobile Voice and Web access
One QoS per application
Device-specific service
Untrusted web experience and billing
All Rights Reserved Alcatel-Lucent 2010
Performance
Relevance
Trust
Web 2.0
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7/31/2019 Ken Wirth- Alcatel-Lucent- Quality of Experience With LTE
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LTE and IP transformation with an End-to-End solution approachare required to redefine the wireless QoE
LTE/EPC enhancedbandwidth & latency
LTE/EPC fine-grainQoS management
LTE/EPC All-IPservice delivery
All Rights Reserved Alcatel-Lucent 2010
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7/31/2019 Ken Wirth- Alcatel-Lucent- Quality of Experience With LTE
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End-to-End LTE Network:Unmatched cost-efficiency, scalability & performance will transform mobility
source: McKinsey
Enterprise mobilityredefined
Consumer mobilityredefined
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e.g cloud computingcloud gaming
Cost-effective scaling of bandwidth, users and devices Integrated, simpler-to-operate network
Lower power, eco-sustainable network
Delivery of both own and 3rd party applications universally independent of device
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7/31/2019 Ken Wirth- Alcatel-Lucent- Quality of Experience With LTE
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End-to-End LTE Network:Applications Enablement unleashes QoE, value and innovation
PolicyManager
IP/MPLSBackbone
Triple Play BundleWeb and Enterprise 2.0
Access
Residential/EnterpriseGateways
Ethernet/MPLS/
TransportBroadband
Network GW
VDSL/GPON/
Ethernet
ServiceEdge
MSE
IMS
Ethernet/
MMESGSNLTE, 3G, 2G
Content
Comms
ExposureFramework
Control
Context
Exposure
Wireline
All Rights Reserved Alcatel-Lucent 2010
Exposure of device and network data and features to enable new business models
Integration with a suite of innovative application enablers
Centralized, Dynamic Policy management (PCRF) & Distributed Policy Enforcement
End-to-end service-aware management and optimization
Backhaul
UltimatePacket Core
IP/MPLSBackbone
Transport
e e
Access SGWLTE, 3G, 2GGGSN
Content
Comms
Framewor
Control
Context
ConvergedRAN
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ConvergedService Control
ServiceRouters IP/Optical
End-to-End LTE Network:Applications Enablement unleashes QoE, value and innovation
IP/MPLSBackbone
IMS
Triple Play BundleWeb and Enterprise 2.0
Access
PolicyManager
Content
Comms
ExposureFramework
Control
Context
Exposure
Ethernet/MPLS/Optical
Residential/EnterpriseGateways
VDSL/GPON/
Ethernet
Ethernet/MPLS/
Transport
Ethernet/
BroadbandNetwork GW
ServiceEdge
MSE
Converged
ConvergedWireline Access
All Rights Reserved Alcatel-Lucent 2010
Backbone
e e
Access
EvolvedPacket Core
PGWSGW
Exposure of device and network data and features to enable new business models
Integration with a suite of innovative application enablers
Centralized, Dynamic Policy management (PCRF) & Distributed Policy Enforcement
End-to-end service-aware management and optimization
Access and Backhaul
IP/MPLSBackbone
eNode B
Content
Comms
Framewor
Control
Context
Transport ConvergedEdge
Metro &
AggregationConverged
RAN
Converged Service-AwareNetwork Manag ement
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7/31/2019 Ken Wirth- Alcatel-Lucent- Quality of Experience With LTE
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Accelerate Services, Understand Impacts, Broaden Landscapewith an open ecosystem integrated with the high-leverage network
End-User Research Device identification
All Rights Reserved Alcatel-Lucent 2010
Service & applicationPrototyping
Business Modeling
Device interworking
Device management
Consumer Media& Entertainment
EnterpriseCollaboration &
e-Healthcare
AutomotiveConnectivity Digital Signage
ComputingExperience
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7/31/2019 Ken Wirth- Alcatel-Lucent- Quality of Experience With LTE
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www.alcatel-lucent.com/lte