Download - KENNISPORTFOLIO MARKETING - Nick
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KENNISPORTFOLIO MARKETING
Leerjaar 1: P2 – Marketing
- Consumentengedrag
- Marketingmanagementconcepten
- Marketingtaak
- Abell model
- Visie, missie en strategie
- Interne concurrentie (vijfkrachtenmodel Porter)
- Externe concurrentie (vijfkrachtenmodel Porter)
- Potentiele concurrentie (vijfkrachtenmodel Porter)
- Concurrentiebepalende factoren (vijfkrachtenmodel Porter)
- Groeistrategieën van Ansoff
- GE-Matrix / MABA-analyse
- Marketingplan
- De marketing omgeving
- Interne analyse
- Externe analyse
- Externe analyse kolom
- Externe analyse Tak
- Externe analyse – Macro
- SWOT-Analyse
- Confrontatie-matrix-stappen
- Productniveaus
- Productbeslissingen
- Marketingfactoren voor consumentenproducten
- Productlevenscyclus
- Productlijn/groep/categorie
- Bouwen merkwaarde (brandequity)
- Merkstrategie: merkontwikkeling
- 5P’s
- Kenmerken van diensten
- Drie soorten dienstenmarketing
- GAP-analyse
- Persoonlijke verkoop
- Klanten en potentiele klanten
- Geïntegreerde marketingcommunicatie
- Belangrijke communicatieve beslissingen
- Promotiemix strategieën
- DE BCG Matrix
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Leerjaar 1: P2 – Marketing
Consumentengedrag
Marketingmanagement concepten
![Page 3: KENNISPORTFOLIO MARKETING - Nick](https://reader031.vdocuments.net/reader031/viewer/2022012213/61df4769b76b0734966a1172/html5/thumbnails/3.jpg)
Marketingtaak
Abell Model
![Page 4: KENNISPORTFOLIO MARKETING - Nick](https://reader031.vdocuments.net/reader031/viewer/2022012213/61df4769b76b0734966a1172/html5/thumbnails/4.jpg)
Visie, missie en strategie
Interne concurrentie Vijfkrachtenmodel Porter
![Page 5: KENNISPORTFOLIO MARKETING - Nick](https://reader031.vdocuments.net/reader031/viewer/2022012213/61df4769b76b0734966a1172/html5/thumbnails/5.jpg)
Externe concurrentie Vijfkrachtenmodel Porter
Potentiele concurrentie Vijfkrachtenmodel Porter
![Page 6: KENNISPORTFOLIO MARKETING - Nick](https://reader031.vdocuments.net/reader031/viewer/2022012213/61df4769b76b0734966a1172/html5/thumbnails/6.jpg)
Concurrentiebepalende factoren Vijfkrachtenmodel Porter
Groeistrategieën van Ansoff
![Page 7: KENNISPORTFOLIO MARKETING - Nick](https://reader031.vdocuments.net/reader031/viewer/2022012213/61df4769b76b0734966a1172/html5/thumbnails/7.jpg)
GE-Matrix / MABA-analyse
![Page 8: KENNISPORTFOLIO MARKETING - Nick](https://reader031.vdocuments.net/reader031/viewer/2022012213/61df4769b76b0734966a1172/html5/thumbnails/8.jpg)
Marketingplan
De marketing omgeving
![Page 9: KENNISPORTFOLIO MARKETING - Nick](https://reader031.vdocuments.net/reader031/viewer/2022012213/61df4769b76b0734966a1172/html5/thumbnails/9.jpg)
Interne analyse
Externe analyse
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Externe analyse kolom
![Page 11: KENNISPORTFOLIO MARKETING - Nick](https://reader031.vdocuments.net/reader031/viewer/2022012213/61df4769b76b0734966a1172/html5/thumbnails/11.jpg)
Externe analyse – Tak
Externe analyse - Macro
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SWOT-Analyse
Confrontatie-matrix-stappen
![Page 13: KENNISPORTFOLIO MARKETING - Nick](https://reader031.vdocuments.net/reader031/viewer/2022012213/61df4769b76b0734966a1172/html5/thumbnails/13.jpg)
Productniveaus
Productbeslissingen
![Page 14: KENNISPORTFOLIO MARKETING - Nick](https://reader031.vdocuments.net/reader031/viewer/2022012213/61df4769b76b0734966a1172/html5/thumbnails/14.jpg)
Marketingfactoren voor consumentenproducten
Productlevenscyclus
![Page 15: KENNISPORTFOLIO MARKETING - Nick](https://reader031.vdocuments.net/reader031/viewer/2022012213/61df4769b76b0734966a1172/html5/thumbnails/15.jpg)
Productlijn/groep/categorie
Bouwen merkwaarde (brandequity)
![Page 16: KENNISPORTFOLIO MARKETING - Nick](https://reader031.vdocuments.net/reader031/viewer/2022012213/61df4769b76b0734966a1172/html5/thumbnails/16.jpg)
Merkstrategie: merkontwikkeling
5P’s
![Page 17: KENNISPORTFOLIO MARKETING - Nick](https://reader031.vdocuments.net/reader031/viewer/2022012213/61df4769b76b0734966a1172/html5/thumbnails/17.jpg)
Kenmerken van diensten
Drie soorten dienstenmarketing
![Page 18: KENNISPORTFOLIO MARKETING - Nick](https://reader031.vdocuments.net/reader031/viewer/2022012213/61df4769b76b0734966a1172/html5/thumbnails/18.jpg)
GAP-analyse
Persoonlijke verkoop
![Page 19: KENNISPORTFOLIO MARKETING - Nick](https://reader031.vdocuments.net/reader031/viewer/2022012213/61df4769b76b0734966a1172/html5/thumbnails/19.jpg)
Klanten en potentiele klanten
Geïntegreerde marketingcommunicatie
![Page 20: KENNISPORTFOLIO MARKETING - Nick](https://reader031.vdocuments.net/reader031/viewer/2022012213/61df4769b76b0734966a1172/html5/thumbnails/20.jpg)
Belangrijke communicatieve beslissingen
Promotiemix strategieën
![Page 21: KENNISPORTFOLIO MARKETING - Nick](https://reader031.vdocuments.net/reader031/viewer/2022012213/61df4769b76b0734966a1172/html5/thumbnails/21.jpg)
Totaaltabel
De BCG Matrix