Download - KFC,Norway F10
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Kentucky Fried ChickenTarget market: Norway
Presented by: Melody, Franziska ,Sean, Emmanuel
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• Each day, 1 in 4 Americans visits a fast food restaurant
• Nearly 8 million people visit KFC everyday• Before Chinese children can speak they
can recognize KFC• About 14 million chickens are consumed
everyday worldwide
Fun Fact
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History
1930 KFC started by Harland Sanders
1952The first franchise was opened in South Salt Lake, Utah
1997 Yum! Brand the parent to KFC was started in October 7, 1997
2007KFC’s revenue was $520.3million
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Yum! Brands
Mcdonald's
Subway
Starbucks
Buger King
Wendy's
Domino's Pizza
Dairy Queen
Quiznos
37,000
32,000
32,000
17,000
12,000
10,000
9,000
6,000
5,000
Comparison of Worldwide Units
8230
5153
29325135
Yum! Brands Restaurant Count International USA excluded
(2009)
KFCPizza HutA&WTaco BellLong John Silver's
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• McDonald‘s May 15, 1940 in San Bernardino, California
• The revenue for the last fiscal year was $23.83 billion
• There are 32,000 locations worldwide
McDonald‘s
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• Buger King established in July 28, 1953 in Florida.
• Burger King’s revenue for the last fiscal year was $623 million
• It has 41,000 (2008) employees globally
Buger King
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BEAR AnalysisWhat makes Norway a good fit for KFC?
Demographics
Government
Physical InfrastructureCulture
Economics
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• Population of 4,660,539• Density of 32.924 people per square mile• Medium Age of 39.7%• Urban population makes up 77%
Demographics
18.50%
66.20%
15.20%
Age Distribution
0-14
15-64
65+
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• AAA country stability rating• Member of the European Area
Agreement• Open to foreign investment
Government
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Singa
pore
Denmark
Norway
Icelan
d
Finlan
d
German
y
France
0
5
10
15
20
25
30
35
1
6
10
1416
25
31
Ease of Doing Business – Global Rank
0102030405060708090
1
2228 30 33 35
84
Starting a Business – Global Rank
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• Well-developed with 92,946 km of roads compared to 323,802 km of total surface area important to get ingredients fresh
Physical Infrastructure
• GDP Growth Rate is -1.5% and GDP per Capita is $57,400 citizens can afford KFC
• High price level BigMac Meal $11.50
Economics
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• Willingness to change• Ambitious• Open minded• Religious Beliefs Evangelical Lutheran
Culture
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Competitive Nations
Best Choice
Norway
FinlandSweden
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• The food industry is abundant and nearly saturated
• Government policies limit KFC’s ingredients
• Different eating habits and preferences
Sweden
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• Finns dislike a noisy dining environment
• Government has strict food safety regulations
• Finns prefer their traditional food over fast food
Finland
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Short-Term Recommendations
Local Food Comfortable Restaurant
Environmentally Friendly
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Long-Term Recommendations
Attract Children
Find a Good Supplier
Build Healthy Image
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Conclusion
• Animal welfare program for poultry• Co-branding• High customer demand• Sustainable and successful franchise
Thank you for your attention!