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Killer Keyword Research Tools for Killer Content
Tara Dee West
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Agenda
Content Marketing Cycle
Idea Generator Tools
Keyword Refinement Tools
Questions
@Koozai_Tara
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Content Marketing Cycle
@Koozai_Tara
What is the agenda of your content?
Take
Aim
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@Koozai_Tara
Slow to update
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Other News Websites
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AdWords Search Query Report
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AdWords Keyword Tool
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Analysing Competition Levels
@Koozai_Tara
@Koozai_Tara
What To Write?• Write for humans not robots!• Don’t stuff in keywords• Use keywords in the title• Do not duplicate content you have written before
Where To Write It?• Guest Posts• Hubs• Write on Google+• Write in the same place as
competitors
What Links Do You Want?• Do not overdo anchor text • Don’t be scared of brand links
they have a strong value
Signs of success:• Comments• Social Shares• Google Alerts• Visitor Numbers• Visitor Engagement
Summary
@Koozai_Tara
Understand the Content Marketing Cycle
Use Idea Generator Tools to understand what people are looking for
Use keyword refinement tools to select the right phrase to target
Start creating ‘killer’ content
36@Koozai_Tara
Image Sources
http://gcaptain.com/overboard-sarts-devices/?41264 http://www.flickr.com/photos/fastson/3667663323/ http://flicc.yoihj.com/zhelezo / http://www.plinky.com/prompts/1017/answers?
sort=Newest&page=4 http://www.flickr.com/photos/petit-coco/2177750813/ http://www.rajeshsetty.com/2010/08/15/the-one-thing-to-do-before-you-make-your-case/ http://www.flickr.com/photos/68751915@N05/6355351769/ http://scorm.com/blog/2011/07/pens-turbo-charging-your-elearning/easy-publish-button/ http://www.bestviral.com/image/7q/copy_paste_babies http://mamaneedsatimeout.com/daily-drama/questions-questions-so-many-questions http://www.rajeshsetty.com/2010/08/15/the-one-thing-to-do-before-you-make-your-case/ http://www.celestialdelish.com/2011/09/easy-fluffy-scones.html
