Download - La théorie du pancake [native advertising]
The pancake theory Reading time : 57 seconds
…and how to make your Native Advertising campaigns profitable
You need a good processand to work hard on optimisation
Managing your native ad campaigns is the same thing
Native Advertising is the alternative to Display
Native advertising first appeared in the US towards the end of 2012 as an alternative to the classic Display advertising
The effectiveness of classic forms of advertising (banners, pop-ups…) is in free fall, with average click rates falling from 9% in 2000 to less than 0.1% in 2014
20082000 2012
Click rate % for Display (banners)
Convertize has been managing campaigns on Ligatus since 2008, and on Outbrain and Taboola since 2012!
Based (loosely) on the pancake theory we have created T.U.B.E
T.U.B.Ea fully optimised process
for native advertising
Do you want to boost your native advertising campaigns?
Contact [email protected]+44 (0)20 3675 9000
http://www.convertize.com/native-advertising-agency.htmor take a look at our website: