![Page 1: La Vie En Rosé – DFS unveils limited-edition Dom Pérignon](https://reader034.vdocuments.net/reader034/viewer/2022051813/62825ce2c6708b209666ae1b/html5/thumbnails/1.jpg)
La Vie En Rosé – DFS unveils limited-edition Dom Pérignon x Lady Gaga vintages in Macau pop-upCHINA. DFS Group has partnered with LVMH vintage Champagne house Dom Pérignon in a debut experiential pop-up at T Galleria by DFS, Macau, City of Dreams.
From now through 28 December, the pop-up invites visitors to experience The Queendom, a multi-sensorial, creative collaboration between Dom Pérignon and US pop star Lady Gaga. It features two limited-edition Dom Pérignon x Lady Gaga 2021 bottles and a limited-edition sculpture designed by Lady Gaga, as well as a range of the vintages that the LVMH house is renowned for.
The Edge of Glory: Sumptuous black and magenta hues draw the visitor into this compelling art gallery pop-up
Upon stepping into the boldly coloured black and magenta space, customers are greeted by an art gallery showcasing key campaign visuals of the limited-edition bottles. As they venture further, they discover one of only 110 limited-edition sculptures, numbered and signed by Lady Gaga. Hand-painted in metallic chrome, each one-of-a-kind piece enfolds a jeroboam of Dom Pérignon Rosé Vintage 2005.
![Page 2: La Vie En Rosé – DFS unveils limited-edition Dom Pérignon](https://reader034.vdocuments.net/reader034/viewer/2022051813/62825ce2c6708b209666ae1b/html5/thumbnails/2.jpg)
![Page 3: La Vie En Rosé – DFS unveils limited-edition Dom Pérignon](https://reader034.vdocuments.net/reader034/viewer/2022051813/62825ce2c6708b209666ae1b/html5/thumbnails/3.jpg)
Perfect illusion: An antechamber designed as a mirror box offers customers spectacular photo opportunities
The experience continues with a wall of Dom Pérignon x Lady Gaga Limited-Edition Rosé Vintage 2006 and Dom Pérignon x Lady Gaga Limited-Edition Vintage 2010 bottles designed to enthral visitors before they enter the main attraction – an antechamber designed as a mirror box where the shimmering play of infinite reflections offers customers a series of spectacular photo opportunities.
La Vie En Rosé: A bottle of Dom Pérignon Rosé Vintage 2005 holds pride of place within the antechamber
In the centre of the room, a bottle of the 2006 rosé commands attention, while an original soundtrack and modulating blue and red lighting effects combine to round out the immersive experience.
![Page 4: La Vie En Rosé – DFS unveils limited-edition Dom Pérignon](https://reader034.vdocuments.net/reader034/viewer/2022051813/62825ce2c6708b209666ae1b/html5/thumbnails/4.jpg)
Dance in the Dark: (Pictured left) Dom Pérignon x Lady Gaga Limited-Edition Rosé Vintage 2006 and Dom Pérignon x Lady Gaga Limited-Edition Vintage 2010; (Right) This limited-edition sculpture, hand-painted in metallic chrome, enfolds a jeroboam of Dom Pérignon Rosé Vintage 2005.
“We are delighted to partner with Dom Pérignon as the only travel retailer to introduce the Dom Pérignon x Lady Gaga limited-edition vintages and sculpture. We look forward to welcoming our customers to our T Galleria by DFS, Macau, City of Dreams store to experience this truly exhilarating collaboration,” said DFS Group Vice President Merchandising and Planning Spirits, Wines, Tobacco, Food and Gifts David Chan.
![Page 5: La Vie En Rosé – DFS unveils limited-edition Dom Pérignon](https://reader034.vdocuments.net/reader034/viewer/2022051813/62825ce2c6708b209666ae1b/html5/thumbnails/5.jpg)
Always remember us this way: The highlight of an unforgettable collaboration, the limited-edition sculpture (one of only 110) is numbered and signed by Lady Gaga
![Page 6: La Vie En Rosé – DFS unveils limited-edition Dom Pérignon](https://reader034.vdocuments.net/reader034/viewer/2022051813/62825ce2c6708b209666ae1b/html5/thumbnails/6.jpg)
Key stories from China and related to Chinese travellers are featured each week on The Moodie Davitt Report’s WeChat Official Account. Please scan the QR code to follow us.