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I N A G L O B A L E C O N O M Y
L A N G U A G EM A T T E R S
A P R E S E N T A T I O N B Y T A T I A N A R E Y E S F O RS G G C O N T A C T C E N T E R
S G G C O N T A C T C E N T E R . C O M
Don't assume that
your potential
buyers "probably
speak English".
Even if they do,
reseach shows that
potential buyers
prefer to purchase
in their own
language.
l a n g u a g em a t t e r s
72% of consumers
spend most, if not all
of their time, on
websites that are
published in their
own language.
S G G C O N T A C T C E N T E R . C O M
l a n g u a g em a t t e r s
52% of international
buyers only buy from
websites where the
information is
presented in their
own language.
S G G C O N T A C T C E N T E R . C O M
l a n g u a g em a t t e r s
People with low or no
English skills are 6
times less likely to
buy from
Anglophone
websites.
S G G C O N T A C T C E N T E R . C O M
l a n g u a g em a t t e r s
85.3% of people feel
having prepurchase
information in their
own language is
critical when
purchasing financial
services.
S G G C O N T A C T C E N T E R . C O M
l a n g u a g em a t t e r s
56.2% of buyers say
having information in
their own language is
more important than
the price of the
product.
S G G C O N T A C T C E N T E R . C O M
a b o u t t h er e s e a r c h
The American Common
Sense Advisory surveyed
more than 2,400
consumers in eight
countries. The results
were published in the
Harvard Business
Review.
S G G C O N T A C T C E N T E R . C O M
a b o u t t h ec o m p a n y
SGG Contact Center has been
delivering a worldclass,
culturallysensitive customer
experience with native speaking
agents in Portuguese, Spanish
and English since 1993. We
create customercentric bespoke
solutions that increase customer
engagement, loyalty, and
conversion.
S G G C O N T A C T C E N T E R . C O M
a b o u t t h ea u t h o r
Tatiana Reyes speaks 4
languages and has traveled to
46 countries and counting.
She is passionate about
helping global companies
connect with Brazil and
beyond as the Business
Development Manager at
SGG Contact Center.
S G G C O N T A C T C E N T E R . C O M
c o n t a c t
Tatiana Reyes
Business Development Manager
SGG Contact Center
(786) 509 6422
S G G C O N T A C T C E N T E R . C O M
f r e e b i e Get a FREE translation
(up to 100 words) in
Portuguese, Spanish,
or English when you
mention this
presentation.
S G G C O N T A C T C E N T E R . C O M
S G G C O N T A C T C E N T E R . C O M
thank you!
gracias!
obrigada!