5 Killer Mistakes When Launching a
Mobile AppJoint webinar by AppMasters.co & Zapporoo
Steve P. Young
Indie App DeveloperFounder @ AppMasters.co
Helped launch #2 paid app overall
Apple Feature
App Store Optimization
#1: Not Driving Organic Downloads 😩
What is ASO?
Better known as App Store SEO
Algorithm + User
Long term impact
DIY
ASO Strategies
Think about user not keywords
Focus on USP
Better to be #1 for low volume than #10 on high volume
Overlooked Components of ASO
1. Retention
2. Engaging App Icon
Old New
Icon change
3. Relevant Keywords as In-App Purchases
4. App Store Reviews
5. Localization
Localization Strategy
1) Start with your app name and keywords2) Once you see downloads then move on to screenshots
& description3) Content within the appNinja tip: Hire two translators - one to do the initial translation and another to proof it.
#2: Relying on PR for Downloads 😤
PR UADownloads hard to
predict.Easier to predict based on budget.
Builds trust. Builds exposure.“This is important.” “Downloads this.”
Essential Tools for PR
1. Email Hunter
2. Rapportive
3. PressFriendly
4. BananaTag
5. HARO
HARO
www.helpareporter.comReporters are looking for sourcesUsed it for podcasts interviews, Fast Company and major
publications
Things You Must KNOW About App PR
Tuesday & Wednesday are best days to launch
Have a video
Tell a good story
Piggyback off someone
If Flappy Bird was an astronaut
Farmville meets Candy Crush
Snapchat meets Yik Yak
Use Social Proof
Use promo codes for early access
#3: App Store Features Failures 😭
What you should know...
1. Reach out when Testflight version is ready
2. Use general email ([email protected])
Shhh...
3. Include App ID, Video and Graphics
#4: Not Leveraging Product Hunt 😺
Things you must know...
1. Have a personal Twitter account.
2. Good to have combination of votes, comments, and shares.
3. NEVER publicly ask for votes.
How Product Hunt Works...
Need to sign up with Twitter and Facebook
EVERYONE can upvoteNeed to be approved to comment &
submitQuickest way to do that is to become a
“Maker”
How to Pitch a Moderator
(And The Things to Include to Make Their Job Easier)
Why a moderator?
How to Pitch a Moderator
1.Find the right moderator
2.Personalize the pitch
3.Provide the following
a. App Name
b. Tagline
c. Links (video, app store links)
d. Launch date
e. Maker username
Use it for more PRESS!
#5: Forgetting about influencer marketing
What is Influencer Marketing?
Helped launch #2 paid app overall
TrendPie.com
TrendPie.com
TheBluMarket.com
TheBluMarket.com
Got it to #1 US Free App
#1: Not Driving Organic Downloads 😩#2: Relying on PR for Downloads 😤#3: App Store Features Failures 😭#4: Not Leveraging Product Hunt 😺#5: Forgetting about influencer marketing
Sum it up...
Follow-up & QuestionsBlog:http://www.appmasters.co/
Agency:http://runway.bz/
Q & A
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