WHAT’S NEXT?EMERGING TRENDS IN SOCIAL & NEW MEDIAas performed by Nathan T. Wright & Hillary Brown of Lava Row :)
A social media education, strategy and consulting firmbased in Des Moines,
THE GREATEST CITY IN THE WORLD.
@nathantwright @hillabean
Tonight’s hashtag: #LAVACAMP(photo via Brian Solis / flickr.com)
cheers!
(photo via Dan4th / flickr.com)
SOCIALMEDIA
Where do YOUthink all this stuff
is going?
The last 210 years of information (+10 years)
(A.K.A. 220 years of marketers trying to connect businesses with publics)
Source: http://www.baekdal.com/articles/Management/market-of-information/
3 out of 4 Americans use social technology.- FORRESTER, THE GROWTH OF SOCIAL TECHNOLOGY ADOPTION, 2008
93% of social media users believe a companyshould have a presence in social media.
- CONE, BUSINESS IN SOCIAL MEDIA, SEPTEMBER 2008
photo via victoriapeckhamflickr.com
Social networking is the 4TH most popularform of online activity, ahead of personal email.
- NIELSEN, GLOBAL FACES AND NETWORKED PLACES, 2009
On tap for tonight:Twitter’s future. (Is there one?)
How Facebook will own you.
The social network you use every day, but don’t realize it.
Location-based social networks & augmented reality.(A.K.A. kick-ass Minority Report stuff.)
Your insights.
Largest age population: 35-49 year olds
(42%)- Nielsen Online, March 2009
Fastest-growing segment: 12-24 year olds- comScore, September 2009
Most popular among working adults- Nielsen Online, March 2009
Who is using it?
Do we really want teenson Twitter?
(Updates from an anonymous Chaska Minnesota teenager.)
(photo via altemark / flickr.com)
ZOMG!!!Twitter Lists!!
(photo via BotheredByBees / flickr.com)
Curate your own lists:
Lists are integrated w/ Twitter API:
300 million+ users and growing.
5 billion minutes spent on Facebook each
day.
4th-largest country if it had land mass.
Women over 55 are the fastest-growing
demo.
Your mom will join this year.(www.myparentsjoinedfacebook.com)
Facebook stats:
(photo via qole / flickr.com)
R.I.P.: Separate usernames & passwords for every website.
Get more fans w/ SMS feature
TRY IT!
Text “fan lavarow” to 32665 (FBOOK)
Expect Facebook to monetizein these areas:
Social CRM.
Ticketing & payment engines.
Permission-based marketing features.
Data & analytics.
Guess the next social network…
?
Guess the next social network…
Google Social Search
“The impacts are far reaching, now every web page on the Internet is social and can have consumer opinion – both
positive and negative.”- Jeremiah Owyang
“The impacts are far reaching, now every web page on the Internet is social and can have consumer opinion – both
positive and negative.”- Jeremiah Owyang
Your website is now social, whether you like it or not.
Your SideWiki entries will be tied to your Google Profile
(real name) to prevent anonymous commenting & trolls.
Entries can be voted helpful or non-helpfulby the community.
Barriers to entry may prevent mainstream adoption.
Expect Facebook to make a similar play here.
location-based social networks
(photo via moriza / flickr.com)
Contextual offers/coupons based
on your current location (GPS) and
number of previous visits.
AUGMENTED REALITY
DEFINITION:a live direct or indirect view of a physical real-world
environment whose elements are merged with(or augmented by) virtual computer-generated
imagery - creating a mixed reality
( THE COOL KIDS CALL IT “AR” )