Download - Lb Crawfish Festival 2013
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
LB Crawfish Festival 2013 Online Marketing, Social Media and Print Advertising Campaign
DMA: Los Angeles Project Manager: Sean Bello [email protected]
Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and
Dedicated Emailing were all utilized for the event. • Social Media Campus Circle utilized its own Social Media channels to promote the event.
We disseminated content through our Facebook and Twitter pages along with partner social media communities.
• Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote
the event through print advertising.
Crawfish Festival Campaign Recap
Banner Ad – 684K imp., 652 clicks Dedicated Email– 24,731 sent, Opens – 3,163, Clicks – 526
Newsletter Banner Ad #1 – 24.6K emails, 2,639 page views, 39 clicks Sweepstakes – page views – 1,817, 491 entries
Social Media - CC related channels: Facebook – 6,437 Twitter- 3,007 Online Content – 652 page views • Facebook Page Views - 2,006
Online Calendar - 330 page views • Trailer - 122 page views Print Ad (3X) - 30k circ./issue, 90k readership, 500 retail/40 schools
Crawfish Related Pg Views – 10,729, Clicks – 1,217
Print ad in Campus Circle #1 Circulation – 30K Readership – 90K
Distribution – 500 retail outlets and schools in L.A.
Print ad in Campus Circle #2 Circulation – 30K Readership – 90K
Distribution – 500 retail outlets and schools in L.A.
Street Distribution 1 Circulation – 30K Readership – 90K
Distribution – 500 retail outlets and schools in L.A.
Street Distribution #2 Circulation – 30K Readership – 90K
Distribution – 500 retail outlets and schools in L.A.
Street Distribution #3 Circulation – 30K Readership – 90K
Distribution – 500 retail outlets and schools in L.A.
Banner Advertising Banner advertising appeared on our website, campuscircle.com. The banner ads had a
95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 684,000. Clicks – 652.
Dedicated Email
Delivered – 24,731 Opened – 3,163
Clicks – 526
Campus Circle
Newsletter Emails – 24,633 Opens – 2,639 Total Crawfish
Clicks – 39
Online Calendar
Post
Page Views – 330 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Online Content #1
Article Posted on 7/25 Page Views – 301
Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Online Content #2
Article Posted on 7/23 Page Views – 351
Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Event Trailer
Page Views – 122 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Social Media Post Examples Facebook – 6,437 likes Twitter – 3,007 followers
Social Media Posts #2 Facebook – 6,437 likes Twitter – 3,007 followers
Social Media Posts #3 Facebook – 6,437 likes Twitter – 3,007 followers
Social Media Posts #4 Facebook – 6,437 likes Twitter – 3,007 followers
Sweepstakes Page Views – 1,817
Entries – 491 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Sweepstakes - Age
Sweepstakes - Ethnicity
Sweepstakes - Gender
Sweepstakes - Status
