Download - Lean Marketing - A New Business Paradigm
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Is Your Marketing
Tired?
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“Lean means creating more value for customers with fewer resources.”!
Lean Enterprise Institute
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© 2013, Versio2 Digital Marketing Ltd.Twitter: @Versio2
Why Lean Marketing?
1
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© 2013, Versio2 Digital Marketing Ltd.
Consumer behaviour has changed
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© 2013, Versio2 Digital Marketing Ltd.© 2013, Versio2 Digital Marketing Ltd.Twitter: @Versio2
Lean Inbound Marketing
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© 2013, Versio2 Digital Marketing Ltd.© 2013, Versio2 Digital Marketing Ltd.Twitter: @Versio2 © 2013, Versio2 Digital Marketing Ltd.
© 2013, Versio2 Digital Marketing GmbHTwitter: @Versio2/de
Consumer Skepticism
SOURCE: Nielsen
46% of people somewhat
trust print and TV advertising.
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© 2013, Versio2 Digital Marketing Ltd.© 2013, Versio2 Digital Marketing Ltd.Twitter: @Versio2 © 2013, Versio2 Digital Marketing Ltd.
© 2013, Versio2 Digital Marketing GmbHTwitter: @Versio2/de
Consumers Trust Peers
SOURCE: Nielsen
92% of people completely trust word-of-mouth and
recommendations from friends & family.
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© 2013, Versio2 Digital Marketing Ltd.Twitter: @Versio2
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Source: HubSpot, 2011
61%of !
global consumers research products online
before they ever come to your business
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Source: GroupM, Nielssen
90%click on organic search results Not AdWords
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© 2013, Versio2 Digital Marketing Ltd.Twitter: @Versio2
4.6 hours/day spent on Social !
highest online activity
worldwide
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© 2013, Versio2 Digital Marketing Ltd.Twitter: @Versio2
Your customers are in control
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© 2013, Versio2 Digital Marketing Ltd.Twitter: @Versio2
Rapidly changing markets …
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© 2013, Versio2 Digital Marketing Ltd.Twitter: @Versio2
… creates the need to be agile & flexible
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© 2013, Versio2 Digital Marketing Ltd.Twitter: @Versio2
Hunger for innovation …
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© 2013, Versio2 Digital Marketing Ltd.Twitter: @Versio2
… creates the need for faster speed-to-market
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Management demands …
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© 2013, Versio2 Digital Marketing Ltd.Twitter: @Versio2
… creates the need for measurability, growth and cost effectiveness
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Increased competition …
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… creates the need to stand out
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© 2013, Versio2 Digital Marketing Ltd.Twitter: @Versio2
A Lean Solution Inbound Marketing
2
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© 2013, Versio2 Digital Marketing Ltd.Twitter: @Versio2
Inbound marketing is focused on
content so your brand
gets found on search
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12Source: HubSpot, 2010
Companies that blog get
55% more"visitors on their
website
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LinkedIn & Facebook have generated customers for
41% of European companies
Source: HubSpot, 2013
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© 2013, Versio2 Digital Marketing GmbHTwitter: @Versio2/deContent is the Fuel for your Website
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© 2013, Versio2 Digital Marketing Ltd.Twitter: @Versio2
Blogging & Social Media
are key Drivers of
Search
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SAP Case Study
๏ closed๏ traditional๏ sales-driven๏ conservative๏ push-marketing
✓ open✓ innovative✓ approachable✓ results-oriented✓ customer-oriented
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SAP Lead-Capturing Forms
0
200
400
600
800
Registration Design Content
Improvement %
focused oncustomer-oriented content
Read Full Case Study
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© 2013, Versio2 Digital Marketing Ltd.Twitter: @Versio2
3Marketing Return-on- Investment
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© 2013, Versio2 Digital Marketing Ltd.© 2013, Versio2 Digital Marketing Ltd.Twitter: @Versio2
Cost per Lead
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© 2013, Versio2 Digital Marketing Ltd.Twitter: @Versio2
!
Inbound Marketing ROI
✦ Additional revenue goal✦ IM program investment✦ Net gain✦ Gain over cost (200k/100k)✦ Marketing ROI
300’000- 100’000
200’0002
200%
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© 2013, Versio2 Digital Marketing Ltd.Twitter: @Versio2
Inbound Marketing
✓ Fulfils all Lean Marketing Requirements
✦ 100% customer focused✦ Entrepreneurial & innovative✦ High speed-to-market✦ Agile, flexible & measurable✦ Continuous improvement ✦ Cost-effective
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Discover Lean Marketing in depth in this comprehensive ebook, free download.