Transcript
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Lean Product DevelopmentPeople & Process @danielpatricio

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Daniel Patricio@danielpatricio

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Daniel Patricio@danielpatricio !

Small business marketer

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Daniel Patricio@danielpatricio !

Small business marketer Digital strategist

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Daniel Patricio@danielpatricio !

Small business marketer Digital strategist Product strategist

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ProgramsWe help the highest potential startups across Canada better integrate these processes

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$2B in Sales Generated 70,000+ Active Stores 50M+ Products Sold

100+ Countries 317 Employees

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TodayHow to solve the right problems with better products

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TodayDeath to Bad Process An Intro to Lean Process Think, Build, Tweak, Ship !

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Death to Bad ProcessUnderstanding the subtle differences

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Define MethodologyA set or system of methods, principles, and rules for regulating a given discipline !• Order in chaos • Common language • Repeatable process

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1. Waterfall 2. Agile 3. Lean

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1. WaterfallWhat are we making? !• Design • Usability

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Everyday WorkflowStep by step to completion !• Problems are known • Solutions are known

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�19Waterfall Diagram (Classic)

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Why is it so bad?Scoping over validation Certainty over quality … Ink dries fast

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2. AgileHow do we make it? !• Design • Usability • Collaboration • Delivery

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Agile WorkflowSoftware development process based on iterative and incremental building !

• Cross-functional teams • Frequent prioritization • Frequent demonstration

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�25Waterfall versus Agile (Classic)

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2. LeanAre we making the right thing? !• Design • Usability • Collaboration • Delivery • Validation • Measurement

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‘Lean’ InspiredEliminate waste by combining agile development and customer development in times of uncertainty !

• Validated learning • Iterative product releases • Build necessary and sufficient • Empowerment and decision-making

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�28How to Build versus Right Things to Build

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�29How to Measure & Learn

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�30How to Validate Needs

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�31Summary: Three Way Comparison

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Lean ProcessA process exists to support creativity, not resist it

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Starting FreshMaximize customer experience Welcome changing requirements Workshops over meetings !

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Focus on outcomesNot deliverables

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Deliver, Test, IterateDo it often

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Obsess over processIt’s a killer competitive advantage

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Think, Build, Tweak, ShipAgile and customer-centric principles

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How the sausage is madeTheory Values Day to Day !

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Summary Our core philosophy is:

● We create innovative products while managing risk by prototyping early and cheaply. ● We don’t launch on date, we launch on quality. ● We ensure that our products go from being great at launch to becoming amazing, by relentlessly

tweaking after launch. All major product initiatives go through four stages – “Think It”, “Build It”, “Ship It”, and “Tweak It”. Here’s a picture illustrating the flow from idea to product, and what comes out of each stage along the way. You’ll find a more detailed version of this picture at the end of the article.

● Think It = figure out what type of product we are building and why. ● Build It = create a minimum viable product that is ready for real users. ● Ship It = gradually roll out to 100% of all users, while measuring and improving. ● Tweak It = Continuously improve the product. This is really an end state; the product stays in

Tweak It until it is shut down or reimagined (= back to Think It).

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Principles & ValuesThink Together Quality First Scope Smart Done Done !

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Design Development

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Development

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Better PrinciplesThink Together Quality First Scope Smart Done Done !

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Obsess over processIt’s a killer competitive advantage

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DiscussionQuestions & Answers


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