Download - Lean ux deck_aux_120410
LEAN UX INTENSIVE, NOV 2010 [email protected]
93% say UX is a strategic differentiator
Designers are here then gone.
I don’t know where to find the right person.
It’s too expensive.
It’s too important to outsource.
80% spend < $25k on design before launch
2010 Survey of Early-Stage Companies
By the time I get the work, we don’t want that thing any longer.
LEAN UX INTENSIVE, NOV 2010 [email protected]
“Anyone who makes decisions about how the product should be is a designer*.
“Designer is a role, not a person. Almost every developer on a team makes some decisions about how the product will be, just through the act of creating the product.
“These decisions are design decisions, and when you make them, you are a designer.
“For this reason, no matter what your role on a development team, an understanding of the principles of design will make you better at what you do.
Jesse Schell, The Art of Game Design, 2010
LEAN UX INTENSIVE, NOV 2010 [email protected]
CUSTOMER DEVELOPMENT IN ONE PAGE
LEAN UX INTENSIVE, NOV 2010 [email protected]
LEAN UX INTENSIVE, NOV 2010 [email protected]
LEAN UX INTENSIVE, NOV 2010 [email protected]
Lean means...• Keep your inventory low. • Talk to your customers.• Make something they want.• Prove your ideas and your interfaces.
LEAN UX INTENSIVE, NOV 2010 [email protected] LEAN UX INTENSIVE, NOV 2010 [email protected]
LEAN UX INTENSIVE, NOV 2010 [email protected] [email protected]
LEAN UX INTENSIVE, NOV 2010 [email protected]
How do you do good user experience work in a lean/agile environment?
LEAN UX INTENSIVE, NOV 2010 [email protected]
LEAN UX INTENSIVE, NOV 2010 [email protected]
• Making decisions
• Not making decisions
• Disagreements
• Negotiation
• Talking
• Not Listening
• Meetings
• Being in the weeds
• Forest/trees
• Analysis paralysis
• Forgetting to move on
• Not seeing that you already agree
• Not noticing that you need to make a decision(!)
What slows teams
Lean User Experience is a cross-functional, principle-driven process characterized by rituals that predispose teams to predictable, high-quality, high-velocity user experience outcomes.
LEAN UX INTENSIVE, NOV 2010 [email protected]
LEAN UX INTENSIVE, NOV 2010 [email protected]
What are the principles?
inform your thinking by talking to people
check what you make as you go.
learn quickly
cross-functional or dieux, business, and tech.
usability testing and a/b testing are the liver and spleen, not the brain or the heart.
test what’s testable
Make the lightest thing that’s checkable
Launch fixes next
start by understanding the needs of one person
what you think is less important than what users do
focus on solving the right problemnot build this product.
Humans can’t predictably be right the first time.
Users
Needs
Uses
Features
User Stories Themed Releases
1. BLAH2. BLAH3. BLAH
Bob can...
people
product
(INSERT BUSINESS THINKING HERE)
This Week
(CREATE SKETCHES, WIREFRAMES & PIXELS)
Lean UX process
whywhathow
Lightweight
Low-Fi
Lo-Tech
External
Face to Face
Collaborative
Generative and Decisive
Fast
Repeatable
Routinized
Goal Driven
Lean UX methods are
Outcome Focused
LEAN UX INTENSIVE, NOV 2010 [email protected]
WORKING SOFTWARE
ABSTRACT CONCEPTS
PyramidSticky StrategyEcosystem Map
Personas (scenarios)Design Target
Activity Map
Sticky Triage
Story Boards
Story MappingIteration Planning
6-Up Sketching
2 or 3-Up SketchingTest CreationWireframesCard Sorting
Sketch BoardsPrototyping (many kinds)
Greyboxing
Black Hat Session
Pair Production/Design
Design BiblePattern LibrariesHousecleaning
strategy
user
uses
feature planning
IA, IxD, UI
detail design
velocity & cohesiveness
The UX field has loads of methods that will work lean. (plus a few new ones that I put together based on lean principles.)
LEAN UX INTENSIVE, NOV 2010 [email protected]
Listen (talk*) to people**
People who match your design target
Usertesting.com
Customer acceptance testing with paper prototypes
A/B testing
SurveysWatch people use
competitors
Behavioral metrics
Usability testing
OPTIMIZATION
CUSTOMER DEVELOPMENT
** WHO?
* ABOUT WHAT? What they do, what their life is like, what they use, what their problems are, how they meet their needs now?
Heat mapping
generative
quantitative
Card sorting evolutionary
They also have methods for “getting out of the building.”
LEAN UX INTENSIVE, NOV 2010 [email protected]
WORKING SOFTWARE
ABSTRACT CONCEPTS
Standup
ideate
communicate
respect
improve
Wireframe check
Pairing
Acceptance discipline
Write tests first
Housecleaning
User talks and tests
Redo
First frame the question (define the problem)
Rituals should predispose respect and collaboration across disciplines, reduce defensiveness and debate, and ensure successive improvements to the product.
User need/quote as sprint name
Retrospective
Possible rituals for lean product teams
LEAN UX INTENSIVE, NOV 2010 [email protected]
Most important thing for the problem owner is to define and own the problem.