Download - Lean UX NYC 2013: Technology and Psychology
Transcript
Psychology and Technology
2 stories
w/ analysis
Story 1: Communication
Shoppers Valet
Analysis
Fear of feeling stupid
Overwhelm
See the bigger picture
Tech to Non-tech
Connect
Assess needs
Validate people
Non-tech to Tech
No judgment
Be prepared
Learn from others
Story 2: True Learning
Analysis
Idea = Identity
Product needs to be perfect
Life experience assumptions
Action Strategies
Values = Identity
Take the role of a learner
Diversity is your friend
Wrap up
Action strategies
Know yourself
Learn
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