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Healthcare SEO Strategies
➢ Most healthcare businesses now rely on healthcare digital marketing to
improve their SEO performance.
➢ Healthcare SEO techniques bring more visitors to a website by making it rank
high in search engines.
➢ Though white hat and black hat SEO strategies provide results to improve a
site's visibility, they are totally different.
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What’s the Difference?
Knowing the difference between these two SEO approaches will help you
choose the right strategies.
✓ The major difference is that white hat tactics emphasize a strategy that
follows Google’s rules, mainly in terms of quality content.
✓ Make sure that you follow reliable white hat techniques to improve your
search engine optimization.
✓ Black hat strategies are unethical and will invite Google’s penalties.
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White Hat Optimization Strategies
Standard techniques in this category include
➢ Original, good quality content
❖ Share-worthy and link-worthy content is important to
attract the target audience.
❖ Make sure that the content is original and relevant to
your needs and to your site.
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White Hat Optimization Strategies
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➢Appropriate back links
❖ Google considers back links as a mark of integrity or
trustworthiness.
❖ Good back links indicate good quality content, and
Google will reward you with higher search rankings.
➢ Suitable keywords
❖ Choose a list of suitable keywords with proper research.
❖ Use long-tail keywords or phrases more specific to your
service or product to improve your rank.
White Hat Optimization Strategies
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➢Keyword rich Meta description
❖ Search engines give high value for Meta title and
description.
❖ Meta description ties your title to the content on your
page and provides visitors with a clear idea of what your
page is about.
❖ Make sure this description contains relevant keywords
and is not overstuffed with keywords.
White Hat Optimization Strategies
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➢Add internal links
❖ Internal links throughout site content indicates the value
of your site.
❖ They help visitors navigate their way through the site
and choose relevant pages to click to.
❖ Two or three links to most relevant pages is
recommended.
Black Hat SEO Tricks
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Certain strategies that provide quick results, but are
unethical include
➢ Inappropriate keywords
❖ Understand what your visitors are actually looking for
and provide specific keywords related to their search.
❖ Using irrelevant keywords may result in poor ranking.
Black Hat SEO Tricks
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➢ Invisible text
❖ A common black hat technique, invisible text is
something like white text on a white background or
using zero size fonts that only the search engines can
see and not your visitors.
❖ This strategy will result in Google penalizing your
website.
Black Hat SEO Tricks
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➢ Cloaking
❖ This is a deceiving technique, where the content
presented to the search engine spider is different from
that presented to the user's browser.
❖ For such activities, websites will be penalized.
➢ Doorway domains
❖ These fake pages overloaded with keywords
automatically redirect visitors to a separate page or
another domain
❖ This will ultimately hurt your rankings.
Choose Only the Best
Though it takes time, it is ideal to choose White hat SEO
strategies. There’s no shortcut. Only hard work can help
you get good results on search engines. Consider
choosing an experienced healthcare digital marketing
agency that will always go for white hat techniques to
optimize their client websites.
CONTACT
8596 E. 101st Street, Suite H, Tulsa, OK 74133
Main: (800) 670 2809
Fax: (877) 835-5442
E-mail: [email protected]
URL: www.medresponsive.com
Thank You…