Transcript
Page 1: Learn About White Hat and Black Hat SEO Techniques

www.medresponsive.com

Page 2: Learn About White Hat and Black Hat SEO Techniques

Healthcare SEO Strategies

➢ Most healthcare businesses now rely on healthcare digital marketing to

improve their SEO performance.

➢ Healthcare SEO techniques bring more visitors to a website by making it rank

high in search engines.

➢ Though white hat and black hat SEO strategies provide results to improve a

site's visibility, they are totally different.

www.medresponsive.com

Page 3: Learn About White Hat and Black Hat SEO Techniques

What’s the Difference?

Knowing the difference between these two SEO approaches will help you

choose the right strategies.

✓ The major difference is that white hat tactics emphasize a strategy that

follows Google’s rules, mainly in terms of quality content.

✓ Make sure that you follow reliable white hat techniques to improve your

search engine optimization.

✓ Black hat strategies are unethical and will invite Google’s penalties.

www.medresponsive.com

Page 4: Learn About White Hat and Black Hat SEO Techniques

White Hat Optimization Strategies

Standard techniques in this category include

➢ Original, good quality content

❖ Share-worthy and link-worthy content is important to

attract the target audience.

❖ Make sure that the content is original and relevant to

your needs and to your site.

www.medresponsive.com

Page 5: Learn About White Hat and Black Hat SEO Techniques

White Hat Optimization Strategies

www.medresponsive.com

➢Appropriate back links

❖ Google considers back links as a mark of integrity or

trustworthiness.

❖ Good back links indicate good quality content, and

Google will reward you with higher search rankings.

➢ Suitable keywords

❖ Choose a list of suitable keywords with proper research.

❖ Use long-tail keywords or phrases more specific to your

service or product to improve your rank.

Page 6: Learn About White Hat and Black Hat SEO Techniques

White Hat Optimization Strategies

www.medresponsive.com

➢Keyword rich Meta description

❖ Search engines give high value for Meta title and

description.

❖ Meta description ties your title to the content on your

page and provides visitors with a clear idea of what your

page is about.

❖ Make sure this description contains relevant keywords

and is not overstuffed with keywords.

Page 7: Learn About White Hat and Black Hat SEO Techniques

White Hat Optimization Strategies

www.medresponsive.com

➢Add internal links

❖ Internal links throughout site content indicates the value

of your site.

❖ They help visitors navigate their way through the site

and choose relevant pages to click to.

❖ Two or three links to most relevant pages is

recommended.

Page 8: Learn About White Hat and Black Hat SEO Techniques

Black Hat SEO Tricks

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Certain strategies that provide quick results, but are

unethical include

➢ Inappropriate keywords

❖ Understand what your visitors are actually looking for

and provide specific keywords related to their search.

❖ Using irrelevant keywords may result in poor ranking.

Page 9: Learn About White Hat and Black Hat SEO Techniques

Black Hat SEO Tricks

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➢ Invisible text

❖ A common black hat technique, invisible text is

something like white text on a white background or

using zero size fonts that only the search engines can

see and not your visitors.

❖ This strategy will result in Google penalizing your

website.

Page 10: Learn About White Hat and Black Hat SEO Techniques

Black Hat SEO Tricks

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➢ Cloaking

❖ This is a deceiving technique, where the content

presented to the search engine spider is different from

that presented to the user's browser.

❖ For such activities, websites will be penalized.

➢ Doorway domains

❖ These fake pages overloaded with keywords

automatically redirect visitors to a separate page or

another domain

❖ This will ultimately hurt your rankings.

Page 11: Learn About White Hat and Black Hat SEO Techniques

Choose Only the Best

Though it takes time, it is ideal to choose White hat SEO

strategies. There’s no shortcut. Only hard work can help

you get good results on search engines. Consider

choosing an experienced healthcare digital marketing

agency that will always go for white hat techniques to

optimize their client websites.

CONTACT

8596 E. 101st Street, Suite H, Tulsa, OK 74133

Main: (800) 670 2809

Fax: (877) 835-5442

E-mail: [email protected]

URL: www.medresponsive.com

Thank You…


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