slideshare.net/tamccann
Entrepreneur+
Engineer+
Competitor
Structure
18 month horizon
6 month goals
2 week sprints
3 month plans
10,000 hours X 1.01
(compounded)
Can you be 1% better every day, every hour?
Oh shit, we are slower
Collect data, learn
Lucky break #2
Lucky break #1
Getting faster…
Damn you judges (-2)
Build, measure, learn
Dude, we got this…
America’s Cup 2013
First to 9 wins!
Always be learning…
Where do I focus?
What’s working?
Digital marketing is hard!
@tamccann
Add a good toolset
Harness the data
Me vs. Me
Me vs. my peers
Me vs. best in class
@tamccann
Red Bull
@tamccann
@tamccann
Red Bull
Michelle Phan
@tamccann
@tamccann
RedBull
GoPro
Michelle Phan
@tamccann
For the athletes (and humans)
What if you had all the data?
Optimal health, peak performance
To really excel
We also need coaches, mentors and community
@tamccann
Competitive, Comparative, Collaborative
Nobody is as good as everybody
(especially when you add software)
Are you good…
enough…
to win?
Hello, Goodbye, Please and Thank you
slideshare.net/tamccann
T.A. McCann @tamccann [email protected]
@tamccann
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