![Page 1: Lessons learned from 4 years of communicating to ......Podcasting tips Podcasting: an easyish way to get a report done Less formal Easy to call up professionals Like everything else,](https://reader036.vdocuments.net/reader036/viewer/2022071213/602da66053df681dc01f9c9e/html5/thumbnails/1.jpg)
Lessons learned from 4 years of communicating to veterinarians and
producers in Ontario
Melanie Barham DVM, PMP
Animal Health Laboratory, University of Guelph
June 13, 2018
Intro, who am I
1
![Page 2: Lessons learned from 4 years of communicating to ......Podcasting tips Podcasting: an easyish way to get a report done Less formal Easy to call up professionals Like everything else,](https://reader036.vdocuments.net/reader036/viewer/2022071213/602da66053df681dc01f9c9e/html5/thumbnails/2.jpg)
• About OAHN communications
• Observations of veterinarians and producers
• Measuring success/failure
• Tools we have tried
• What’s on the horizon?
2
![Page 3: Lessons learned from 4 years of communicating to ......Podcasting tips Podcasting: an easyish way to get a report done Less formal Easy to call up professionals Like everything else,](https://reader036.vdocuments.net/reader036/viewer/2022071213/602da66053df681dc01f9c9e/html5/thumbnails/3.jpg)
Types of communications:Vet reportProducer reportPodcastSocial mediaMailing listNewsletters
3
![Page 4: Lessons learned from 4 years of communicating to ......Podcasting tips Podcasting: an easyish way to get a report done Less formal Easy to call up professionals Like everything else,](https://reader036.vdocuments.net/reader036/viewer/2022071213/602da66053df681dc01f9c9e/html5/thumbnails/4.jpg)
Observe the audience in their natural habitat
Veterinarians in the wild: how do they like to be communicated to?2 main points: 1. It depends on the sector, and the veterinarian group. Veterinarians working on different species behave differently. Potentially because their practice is built differently, potentially different personality types.
e.g., swine vets and poultry vets in general love data. Equine vets and bovine vets in general prefer case studies and info from peers.
2. Remember what you are competing with: billing, client call backs, client calls, clinic needs. Family, hobbies, dinner, lunches etc.
4
![Page 5: Lessons learned from 4 years of communicating to ......Podcasting tips Podcasting: an easyish way to get a report done Less formal Easy to call up professionals Like everything else,](https://reader036.vdocuments.net/reader036/viewer/2022071213/602da66053df681dc01f9c9e/html5/thumbnails/5.jpg)
How do producers want to be communicated with?
Producers: how do they like to be communicated to?
5
![Page 6: Lessons learned from 4 years of communicating to ......Podcasting tips Podcasting: an easyish way to get a report done Less formal Easy to call up professionals Like everything else,](https://reader036.vdocuments.net/reader036/viewer/2022071213/602da66053df681dc01f9c9e/html5/thumbnails/6.jpg)
Polls everywhere questions
To participate:
Use your smartphone or laptop to visit
www.PollEv.com/melaniebarha264
or
Text 37607 with the message MELANIEBARHA264
https://www.realagriculture.com/2016/07/farmers-love-and-rely-on-mobile-phones-even-more-than-the-general-public/
6
![Page 7: Lessons learned from 4 years of communicating to ......Podcasting tips Podcasting: an easyish way to get a report done Less formal Easy to call up professionals Like everything else,](https://reader036.vdocuments.net/reader036/viewer/2022071213/602da66053df681dc01f9c9e/html5/thumbnails/7.jpg)
Are you where your audience is?
7
![Page 8: Lessons learned from 4 years of communicating to ......Podcasting tips Podcasting: an easyish way to get a report done Less formal Easy to call up professionals Like everything else,](https://reader036.vdocuments.net/reader036/viewer/2022071213/602da66053df681dc01f9c9e/html5/thumbnails/8.jpg)
Focus groups of bovine vets: found that vets are different by age. Good thing we got a wide focus group!
Conclusions from bovine focus groups, and learning from vets in each sector:60 and up set prefer to print reports, and read them in their office or after hours still using smart phonesNeed to keep their behaviors in mind with colour use (printer ink a concern for those interested in printing!). Podcasts appear to be used in all age groups. As smart phone screens get larger, use increases in older professionals.
In general, mid career vets prefer a mixture- many will read on a table after hours, and use smart phones on the go. Like both written and podcasts.
In general younger vets prefer video media, images, and read most content on the go on tablets or smart phones. Remember they are juggling career, family, hobbies etc, so multi-tasking is king.
8
![Page 9: Lessons learned from 4 years of communicating to ......Podcasting tips Podcasting: an easyish way to get a report done Less formal Easy to call up professionals Like everything else,](https://reader036.vdocuments.net/reader036/viewer/2022071213/602da66053df681dc01f9c9e/html5/thumbnails/9.jpg)
Remember white space, images, and stories
Written design should include white space and no small fonts, sans serifUse photos, infographics, videosBe concise, figure out reading time/viewing timeYour WHOLE audience is short on attention span, and timeVideos for all demographics must also be short <1 minute
9
![Page 10: Lessons learned from 4 years of communicating to ......Podcasting tips Podcasting: an easyish way to get a report done Less formal Easy to call up professionals Like everything else,](https://reader036.vdocuments.net/reader036/viewer/2022071213/602da66053df681dc01f9c9e/html5/thumbnails/10.jpg)
“Can I use this information right now?”
All are looking for information they can use to inform decisionsWant to be informed of current eventsEmerging threats are important to themThey aren’t taking the time and don’t have access to journals as much as we do in academia/labThey are not able to take the time to traul the internet for facts
10
![Page 11: Lessons learned from 4 years of communicating to ......Podcasting tips Podcasting: an easyish way to get a report done Less formal Easy to call up professionals Like everything else,](https://reader036.vdocuments.net/reader036/viewer/2022071213/602da66053df681dc01f9c9e/html5/thumbnails/11.jpg)
Would your audience want to read this after a 14 hour day?
Is this material written/presented in a way they can easily digest, in short enough format, and in an engaging manner?
If not, how can it be?
11
![Page 12: Lessons learned from 4 years of communicating to ......Podcasting tips Podcasting: an easyish way to get a report done Less formal Easy to call up professionals Like everything else,](https://reader036.vdocuments.net/reader036/viewer/2022071213/602da66053df681dc01f9c9e/html5/thumbnails/12.jpg)
How do I cater to everyone without burning out?
12
![Page 13: Lessons learned from 4 years of communicating to ......Podcasting tips Podcasting: an easyish way to get a report done Less formal Easy to call up professionals Like everything else,](https://reader036.vdocuments.net/reader036/viewer/2022071213/602da66053df681dc01f9c9e/html5/thumbnails/13.jpg)
How do I make sure my staff won’t chase me with a pitchfork?
Use species knowledge to your advantageMake materials that transfer easily to different mediaPodcasts and videos CAN be time savers
13
![Page 14: Lessons learned from 4 years of communicating to ......Podcasting tips Podcasting: an easyish way to get a report done Less formal Easy to call up professionals Like everything else,](https://reader036.vdocuments.net/reader036/viewer/2022071213/602da66053df681dc01f9c9e/html5/thumbnails/14.jpg)
Use your knowledge to save you time
Leverage weakness into strength
Use species knowledge to your advantage bovine vets don’t like text heavy docs do short cases for them. Poultry vets like data show your data tables that you use to make articlesMake materials that transfer easily to different media do work ONCE, not THRICEPodcasts and videos CAN be time savers if they will use and love podcasts and videos, consider doing casual podcasts and videos (quick and easy, way faster than written reports)
14
![Page 15: Lessons learned from 4 years of communicating to ......Podcasting tips Podcasting: an easyish way to get a report done Less formal Easy to call up professionals Like everything else,](https://reader036.vdocuments.net/reader036/viewer/2022071213/602da66053df681dc01f9c9e/html5/thumbnails/15.jpg)
Modular material: how do I use what I’ve got?
Most of you are vets- you are already great at making do without and finding amazing solutions
Labnotes read to turn into a podcastNewsletter articles turn into lab notesInfographics clip them up to turn into social media posts, or newsletter insertsQuick tips social media tipsPower point presentations save cools slides as images for social media tips
15
![Page 16: Lessons learned from 4 years of communicating to ......Podcasting tips Podcasting: an easyish way to get a report done Less formal Easy to call up professionals Like everything else,](https://reader036.vdocuments.net/reader036/viewer/2022071213/602da66053df681dc01f9c9e/html5/thumbnails/16.jpg)
Social tips
Social media:
Make things EASILY shareabledisease alertsTake pdfs and turn them into jpegs (google convert pdf to jpeg)Post 3 times per day if possibleKeep text short, always include a photo/news linkCan be more fun, less formal
Remember a growing trend is for millenials to double up on tasks. If they are on Facebook/Twitter, they have a few minutes, and they are RECEPTIVE to learning. Growing trend is away from listservs, and into Facebook groups.
16
![Page 17: Lessons learned from 4 years of communicating to ......Podcasting tips Podcasting: an easyish way to get a report done Less formal Easy to call up professionals Like everything else,](https://reader036.vdocuments.net/reader036/viewer/2022071213/602da66053df681dc01f9c9e/html5/thumbnails/17.jpg)
Infographics
Free tools: Canva, powerpoint, PiktochartIcons: noun project
17
![Page 18: Lessons learned from 4 years of communicating to ......Podcasting tips Podcasting: an easyish way to get a report done Less formal Easy to call up professionals Like everything else,](https://reader036.vdocuments.net/reader036/viewer/2022071213/602da66053df681dc01f9c9e/html5/thumbnails/18.jpg)
18
![Page 19: Lessons learned from 4 years of communicating to ......Podcasting tips Podcasting: an easyish way to get a report done Less formal Easy to call up professionals Like everything else,](https://reader036.vdocuments.net/reader036/viewer/2022071213/602da66053df681dc01f9c9e/html5/thumbnails/19.jpg)
19
![Page 20: Lessons learned from 4 years of communicating to ......Podcasting tips Podcasting: an easyish way to get a report done Less formal Easy to call up professionals Like everything else,](https://reader036.vdocuments.net/reader036/viewer/2022071213/602da66053df681dc01f9c9e/html5/thumbnails/20.jpg)
Video
OAHN YouTube channel
Involve the right experts early to story board Does NOT have to be as professional as you think depends on your toneCan be casual conversations as well as more formalMost people watch videos without sound, particularly if on social media annotateLess than a minute best
20
![Page 21: Lessons learned from 4 years of communicating to ......Podcasting tips Podcasting: an easyish way to get a report done Less formal Easy to call up professionals Like everything else,](https://reader036.vdocuments.net/reader036/viewer/2022071213/602da66053df681dc01f9c9e/html5/thumbnails/21.jpg)
Video set up
• Digital video camera (Canon EOS Rebel T6) -$400
• Tripod - $60
• Clip on mic - $100
• Lighting set - $100
• Video editing software- Powerdirector ~$80
21
![Page 22: Lessons learned from 4 years of communicating to ......Podcasting tips Podcasting: an easyish way to get a report done Less formal Easy to call up professionals Like everything else,](https://reader036.vdocuments.net/reader036/viewer/2022071213/602da66053df681dc01f9c9e/html5/thumbnails/22.jpg)
The audience decides in the
first 3 seconds
to commit or leave
22
![Page 23: Lessons learned from 4 years of communicating to ......Podcasting tips Podcasting: an easyish way to get a report done Less formal Easy to call up professionals Like everything else,](https://reader036.vdocuments.net/reader036/viewer/2022071213/602da66053df681dc01f9c9e/html5/thumbnails/23.jpg)
It is ok to be fun sometimes, especially if you have really dry
information to share
23
![Page 24: Lessons learned from 4 years of communicating to ......Podcasting tips Podcasting: an easyish way to get a report done Less formal Easy to call up professionals Like everything else,](https://reader036.vdocuments.net/reader036/viewer/2022071213/602da66053df681dc01f9c9e/html5/thumbnails/24.jpg)
24
![Page 25: Lessons learned from 4 years of communicating to ......Podcasting tips Podcasting: an easyish way to get a report done Less formal Easy to call up professionals Like everything else,](https://reader036.vdocuments.net/reader036/viewer/2022071213/602da66053df681dc01f9c9e/html5/thumbnails/25.jpg)
25
![Page 26: Lessons learned from 4 years of communicating to ......Podcasting tips Podcasting: an easyish way to get a report done Less formal Easy to call up professionals Like everything else,](https://reader036.vdocuments.net/reader036/viewer/2022071213/602da66053df681dc01f9c9e/html5/thumbnails/26.jpg)
26
![Page 27: Lessons learned from 4 years of communicating to ......Podcasting tips Podcasting: an easyish way to get a report done Less formal Easy to call up professionals Like everything else,](https://reader036.vdocuments.net/reader036/viewer/2022071213/602da66053df681dc01f9c9e/html5/thumbnails/27.jpg)
Podcasting tips
Podcasting: an easyish way to get a report doneLess formalEasy to call up professionalsLike everything else, MUST publish consistentlyList on iTunes, Google play storeAnnual hosting quite cheapCan also post webinars here, as well as vlogs if you desireHave fun, treat it like a conversationBest to stay under 30 minutes
27
![Page 28: Lessons learned from 4 years of communicating to ......Podcasting tips Podcasting: an easyish way to get a report done Less formal Easy to call up professionals Like everything else,](https://reader036.vdocuments.net/reader036/viewer/2022071213/602da66053df681dc01f9c9e/html5/thumbnails/28.jpg)
Podcasting set up
• Laptop- variable
• Audacity editing software - Free
• Podcasting mic - $120
• Portable Digital recorder - $80
• Podbean fees - $10/mth
28
![Page 29: Lessons learned from 4 years of communicating to ......Podcasting tips Podcasting: an easyish way to get a report done Less formal Easy to call up professionals Like everything else,](https://reader036.vdocuments.net/reader036/viewer/2022071213/602da66053df681dc01f9c9e/html5/thumbnails/29.jpg)
Some great tools
Editing audio
• Audacity
• iMovie
Editing video
• iMovie on phone/tablet
• Shotcut
Mailing lists
• MailChimp
• Constant Contact
• ConvertKit
Social media managers
• Hootsuite
• Buffer
29
![Page 30: Lessons learned from 4 years of communicating to ......Podcasting tips Podcasting: an easyish way to get a report done Less formal Easy to call up professionals Like everything else,](https://reader036.vdocuments.net/reader036/viewer/2022071213/602da66053df681dc01f9c9e/html5/thumbnails/30.jpg)
Consolidating information sources
• Google alerts
• Twitter search by hashtag
• Google sheets
• Listservs
30
![Page 31: Lessons learned from 4 years of communicating to ......Podcasting tips Podcasting: an easyish way to get a report done Less formal Easy to call up professionals Like everything else,](https://reader036.vdocuments.net/reader036/viewer/2022071213/602da66053df681dc01f9c9e/html5/thumbnails/31.jpg)
Dr. Belinda the vet (drbelindathevet.com)Snapchat
Dr. Andy Roark (drandyroark.com)Videos and blogs
Dr. Jon and Dr. Chris (interventional radiologists)Vlog about interventional radiology
Independent veterinary pathology YouTube
I Heart Histo- Histology (Facebook and Twitter)
Moms with a DVM Facebook group
31
![Page 32: Lessons learned from 4 years of communicating to ......Podcasting tips Podcasting: an easyish way to get a report done Less formal Easy to call up professionals Like everything else,](https://reader036.vdocuments.net/reader036/viewer/2022071213/602da66053df681dc01f9c9e/html5/thumbnails/32.jpg)
But where? When?
How in the heck do we track these things?Google analyticsShortened linksPdfs vs htmlPodcastsMetrics- cutting the wheat from the chaff
32
![Page 33: Lessons learned from 4 years of communicating to ......Podcasting tips Podcasting: an easyish way to get a report done Less formal Easy to call up professionals Like everything else,](https://reader036.vdocuments.net/reader036/viewer/2022071213/602da66053df681dc01f9c9e/html5/thumbnails/33.jpg)
What’s next?
Open telephone calls, webinars, etcRecording lecturesHow to use instagram and newer social media effectively?Citizen science, mapping
33
![Page 34: Lessons learned from 4 years of communicating to ......Podcasting tips Podcasting: an easyish way to get a report done Less formal Easy to call up professionals Like everything else,](https://reader036.vdocuments.net/reader036/viewer/2022071213/602da66053df681dc01f9c9e/html5/thumbnails/34.jpg)
Thank you to the OAHN team!
OMAFRA co-leads: Christa Arsenault, Jocelyn Jansen, Alison Moore, Jim Fairles, Maureen Anderson, Csaba Varga, Alexandra Reid, Wael Haddad
AHL pathologist leads: Murray Hazlett, Josepha DeLay, Kris Ruotsalo, Marg Stalker, Maria Spinato, Andrew Brooks, Marina Brash, Emily Martin
OAHN Comms Administrator: Mike Deane
Executive committee for OAHN: Leslie Woodcock, Grant Maxie, Cathy Furness, Heather Harrison, Suzanne Conquer, Jim Fairles
Open telephone calls, webinars, etcRecording lecturesHow to use instagram and newer social media effectively?Citizen science, mapping
34
![Page 35: Lessons learned from 4 years of communicating to ......Podcasting tips Podcasting: an easyish way to get a report done Less formal Easy to call up professionals Like everything else,](https://reader036.vdocuments.net/reader036/viewer/2022071213/602da66053df681dc01f9c9e/html5/thumbnails/35.jpg)
Website www.oahn.caTwitter @OntAnHealthNetFacebook @OntarioAnimalHealthNetworkPodcasts www.oahn.podbean.com
Aim of communication tools: provide quality information to veterinarians and producers in Ontario to make better animal health decisions
What is OAHN
35