Lessons LearnedLessons Learned from LEED…and possible applications to
Sustainable Seafood Certification
Dr Malcolm LewisDr. Malcolm LewisCTG Energetics, Inc.g ,
OutlineOutline
Overview of LEED Technical Components of LEED Technical Components of LEED LEED Development Process LEED Governance Structure Market Responses to LEEDp Possible Applications to Sustainable Seafood
Definition of SustainableDefinition of Sustainable
"Sustainable development” is development that:that:• meets the needs of the present p• without compromising the ability of future
generations to meet their own needsgenerations to meet their own needs. • Brundtland Commission, Our Common Future, 1987.
Green BuildingsGreen Buildings
Green Buildings now becoming the normCurrently >27 000 LEED registered buildings• Currently >27,000 LEED-registered buildings
• 33% of these are outside USA!
M k t diff ti t b i t ti• Market differentiator becoming expectation Increased Customer focus on environment:
• Indoor Air Quality, Daylight, Thermal Comfort
Cost Differential of Green is nominal or nil Cost Differential of Green is nominal or nil
A voluntary, consensus-based national standard for developing high-performance sustainable buildings and communitieshigh performance, sustainable buildings and communities.
LEED for New Construction
LEED-EB
LEED for New Construction
existingbuildingsLEED for Commercial Interiors
ly o
fm
s
LEED EB buildingsLEED for Commercial Interiors
LEED f Core and Shell
Fam
iys
tem LEED for Core and Shell
LEED E i ti B ildi
EED
ng
Sy LEED for Existing Buildings
LEED
The
LER
ati LEED for:
• Schools • Retail
LEED for Homes
Neighborhood T
M k t S t A li ti
Retail• Healthcare• Laboratories
LEED for Neighborhood Developments
Market Sector Applications • Multi-building Campuses
• Lodging
s Certified 21-26 pointsCI
evel
sSilver 27-31 pointsGold 32-41 points
LEE
D-C
n Le Platinum 42-57 points L
atio
n Certified 32-39 pointsSilver 40-47 points
D-E
B
ifica Gold 48-63 points
Platinum 64-85 points LEE
D
Cert
Certified 25-32 points
NC
ED C Silver 33-38 points
Gold 39-51 points
LEE
D-N
LEE Platinum 52-69 points L
LEED Rating SystemLEED Rating SystemLEED Rating SystemLEED Rating System
LEED DESIGN CATEGORIES•Sustainable Site Planning•Water Conservation•Water Conservation•Energy•Materials
•Indoor Environmental Quality
LEED Rating SystemLEED Rating System
Indoor Environmental
Quality15 pts
Sustainable Sit
pSites14 pts
Materials & Resources
13 pts
Water Efficiency
13 ptsEnergy &
Atmosphere17 pts
y5 pts
17 pts
Technical Components of LEED
Pre-requisites vs CreditsC di bi “I ” & “R i ” Credits combine “Intent” & “Requirements”
“Performance” vs “Prescriptive”Performance vs Prescriptive Reference third-party technical standards Provide alternate compliance paths
LEED Development ProcessLEED Development Process
Raise the bar over timeA k t ti i• As market perception increases
• As industry develops capability• As technology evolves to support it
2012
2015…..
2030“Regenerative”
2009
2012
LEED CertificationLEED Certification
Requires third-party certificationR i b i d d t i• Review by independent reviewers
• Avoids “greenwash” temptation of self-certification
• Promotes market confidence
LEED Governance StructureLEED Governance Structure
Multi-stakeholder “big tent” isbig tent is critical
Consensus approval processapproval process
Separate T h i l fTechnical from Market
Market Responses to LEEDMarket Responses to LEED
Challenge is to balance increased stringency with market uptakestringency with market uptake
Market Uptake
Increasing StringencyStringency
Keeping program simple is important
Market Selling PointsMarket Selling Points
Emphasizing benefits of the programthe program• “Triple Bottom Line”
Building upon lgenerational
motivations & passion
Using “Market Pull” to Advance Acceptance
Market competition has been keyG tti tit i k t t t• Getting competitors in market to compete to be “greenest”
• Building brand equity
Why do the Certification Tiers work? Why do the Certification Tiers work?• Provide lower level point of entry
E th hi h l l f hi t• Encourage the higher levels of achievement
Applications to Sustainable SeafoodApplications to Sustainable Seafood
Could “Sustainable Seafood” become part of a larger “Sustainable Food”part of a larger Sustainable Food movement?
Standards Labeling program Labeling program Consumer education
Seafood Industry ImplicationsSeafood Industry Implications
TechnicalMarketingOperationsOperations FinancialFinancialHuman Resources
Contact InformationContact Information
CTG Energetics Inc.I ine CAIrvine CAOakland CAD CODenver COWashington DC
Malcolm LewisMalcolm [email protected]
949-790-0010