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LEVERAGING SOCIAL MEDIA FOR EMAIL MARKETING SUCCESS
Adam Q. Holden-Bache
@adamholdenbache
@adamholdenbache
EMAIL & SOCIAL:THE PERFECT COMBO
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EMAIL SOCIAL MEDIA
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EMAILTHE FOUNDATION OF THE INTERNET
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@adamholdenbache
@adamholdenbache
@adamholdenbache
Email marketing will generate an ROI of $43.62 for every
dollar spent.
Source: DMA ”Power of Direct Report 2009"
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42% of active social networkers check their email account four or more times a day, compared to just 27% of those that don’t use social media.
Source: Merkle ”View from the Social inbox"
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63% use the same email account for social media messages as they do for permission based email.
Source: Merkle ”View from the Social inbox"
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Social network users check their email more frequently than those not on social networks.
#searchex
Tweet-worthy Takeaway:
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HOW CAN I LEVERAGE SOCIAL TO GROW MY EMAIL
LIST?
@adamholdenbache
@adamholdenbache
@adamholdenbache
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@adamholdenbache
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Use social channels to generate interest in your emails and direct users to your opt-in form.
#searchex
Tweet-worthy Takeaway:
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CONNECT EMAIL TO SOCIAL
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Connect & Share
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Over 20% of social media users
have shared something from an email campaign to their social accounts
via a share option.
Source: Merkle ”View from the Social Inbox 2010"
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Including a social sharing option in an email increased click-through rates from an average of 7.2% to 8.7%.
Including as many as three different sharing options boosted the rate to 11.2%.
Source: GetResponse "Email Marketing and Social Media Integration Report"
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Extend your reach…
Active social network users have, on average, around 500 connections.
Facebook average: 130 friendsTwitter average: 300 followersLinkedIn average: 63 connections
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Email is the best way to distribute your message, but social media is the best way to have it spread.
#searchex
Tweet-worthy Takeaway:
@adamholdenbache
CONNECT SOCIAL TO EMAIL
@adamholdenbache
@adamholdenbache
@adamholdenbache
• Your audience has already responded positively in the social channel
• Relevant, unique content
• Looks current and timely
• Connects with your readers
Why Include Social Content?
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Use your best social content in your email campaigns.
#searchex
Tweet-worthy Takeaway:
@adamholdenbache
USE YOUR EMAIL LIST TO LEARN ABOUT SOCIAL
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Append your customer and prospect databases with social media addresses and other social marketing data.
Email Record Appending:
@adamholdenbache
@adamholdenbache
1. Learn more about your subscribers
2. Determine on which social channels to focus
3. Increase relevance
4. Identify influencers and quality prospects
Use Email Record Appending To:
@adamholdenbache
Always try to learn more about your subscribers. Collect data, segment and increase message relevance.
#searchex
Tweet-worthy Takeaway:
@adamholdenbache
A copy of this presentation can be viewed or downloaded at Slideshare:
http://slideshare.net/adamholdenbache
Presentation:
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THANK YOU
Adam Q. Holden-Bache8701 Mallard Creek Dr.
Charlotte, NC 28262704-706-2670 x200
