Phil JacobsonCo-founder, President

@phil_jacobson | @pumpuppumpup.com

LEVERAGING SOCIAL MEDIA TO GROW

LEVERAGING SOCIAL MEDIA TO GROW

1.Understanding your audience2.Developing a content strategy3.Choosing your channels4.Optimizing your presence

UNDERSTAND YOUR AUDIENCE

WHO WHERE WHEN

DEVELOPING A CONTENT STRATEGY

1. Define your voice

2. Be Relevant

3. Be Consistent

4. Interact & Engage

CHOOSING THE RIGHT CHANNELS

OPTIMIZING YOUR PRESENSE

UNIFYDRIVE & TRACK

USE TOOLSCanva | Dollar Photo Club | BufferUpWork | Sumo.me | Ahology

OPTIMIZING YOUR PRESENSE

UNIFY

DRIVE & TRACK

USE TOOLS

EXAMPLE

1. Know your audience

2. Have a unified voice

3. Focus on the right channels

4. Create cross-channel content

5. Optimize your presence

TAKEAWAYS

Phil JacobsonCo-founder, President

@phil_jacobson | @pumpupphil@pumpup.com