Leveraging Women-Owned
Status
With Jodi Baier
Dun & Bradstreet Credibility Corp. makes no representations or warranties, express or implied, with respect to the information provided by [Women’s Business Enterprise National Council or their affiliates] or the use of such information. Neither Dun & Bradstreet Credibility Corp. nor any of its parents, subsidiaries, affiliates, employees, or agents shall be held liable for any damages arising from or in connection with a business’s use or reliance on the information or advice that may be provided.
SupplierEdge Intro
Host•Dustin LutherDirector of EngagementDun & Bradstreet Credibility Corp.
Presenter•Jodi Baier Director of Growth Business Programs Center for Women & Enterprise
How and Why You Should Certify Your Business As “Women-Owned”
New England’s WBENC Affiliate
Agenda• The Certification Landscape• Supply Chain and Supplier Diversity Primer• About WBENC Certification• Getting Certified• WBENC Corporate Members • Is Your Business a Candidate for Certification?• Other Certification Options
The Certification Landscape
If you want to do business with CORPORATIONS or other WBEs
If you want to do business with STATE AGENCIES
If you want to do business with the FEDERAL GOVT
Supply Chain & Supplier Diversity Primer
“Tier 1” or “Prime”
Supplier
Ex: Trucking
“Tier 1” or “Prime”
Supplier
Ex: Trucking
“Tie
r 3”
Prof Svcs
Staffing
Marketing
MfgEquipment
“Tie
r 2”
or “
Sub-
Cont
ract
ors”
End Consumer
Ex:
Supplier Diversity - What Is It?
• Effort on the part of a corporation to ensure they’re doing business with a diverse vendor base: Women, Minority, Veteran, “Small Business,” Disabled, LGBT
• Typically % of total spend or $ figure based on total amount of money company plans to offer out to bid
• Goals, not quotas/set-asides
Supply Chain & Supplier Diversity Primer
Supply Chain & Supplier Diversity Primer
* Source: Institute for Supply Management - Supplier Diversity Survey 2011
• “It’s the right thing to do.”– Positive Corporate Image – Job creation and local economic development
• Increased Revenues– Doing business with WBEs can offer new ways to reach target market
(esp. companies targeting female consumers)
• Decreased Costs—Higher Quality—Quicker Turnaround – WBEs can have lower cost structures (= better value)– WBEs can be more creative and innovative
• Federal or Customer Requirements
“ In a survey of 1,227 women consumers between the ages of 35-55, an overwhelming 79% said knowing a company buys from women businesses would compel them to try a company’s product or services if they were not a current customer. Furthermore, 51% of respondents said a company’s support for women’s businesses is even worth a mulligan if the product or service misses the mark the first time. In addition, 81% said awareness of a company’s mission to buy from women’s businesses would moderately or significantly solidify their brand loyalty.”
Supply Chain & Supplier Diversity PrimerSupplier Diversity – Why Do It?
* Source: Institute for Supply Management - Supplier Diversity Survey 2011
Supply Chain & Supplier Diversity Primer
“Tier 1” or “Prime”Supplier
Ex: Trucking
“Tier 1” or “Prime”Supplier
Ex: Trucking“Tie
r 3”
Prof Svcs
Staffing
Wholesale
MfgEquipment
“Tie
r 2”
or “
Sub-
Cont
ract
ors”
End Consumer
Corporation Looks Downstream To Meet ItsSupplier Diversity Goals
Corporation Looks Downstream To Meet ItsSupplier Diversity Goals
CERTIFICATION IS KEY – Many corporations and government entities
will not even begin the relationship-building process
if businesses are not certified.WBENC is one of the most recognized certifications.
* Source: Institute for Supply Management - Supplier Diversity Survey 2011
Agenda• The Certification Landscape• Supply Chain and Supplier Diversity Primer• About WBENC Certification• Getting Certified• WBENC Corporate Members • Is Your Business a Candidate for Certification?• Other Certification Options
CENTER FOR WOMEN & ENTERPRISE• Serves 6 New England States
• Women’s Business Enterprise National Council
• Based in Washington, DC• Largest national third-
party certifier of businesses owned, controlled, and operated by a woman or women in the United States
• >11,000 Certified WBEs
• >600 Members (Corp, Educ, Govt)
WBENC Certification is NATIONAL, regardless of where you get certified
About WBENC
>50% of New England WBEshave >$1 Million in Revenue
(national WBE average = $14 Million;only 122 WBEs nationwide have revenue > $100 Million)
About WBENC: Profiles of New England WBEs
June 2014; N = 397~40% of New England WBEs have >10 Employees
(national WBE average = 146)
[Over 800 industries nationwide]
About WBENC: Profiles of New England WBEs
June 2014; N = 397
Agenda• The Certification Landscape• Supply Chain and Supplier Diversity Primer• About WBENC Certification• Getting Certified• WBENC Corporate Members • Is Your Business a Candidate for Certification?• Other Certification Options
Criteria for Consideration:• 51% ownership by a woman or women• Proof of effective management and control
of the business (operating agreement, legal & HR control, company strategy, signature authority, etc.)
• Contribution of capital and/or expertise• Independence in decision-making• U.S. Citizenship or U.S. Resident Alien
Status
COMPANY SEEKINGCERTIFICATION 11
22
33Up to 90 days
* Certification Committee comprised on trained supplier diversity professionals, community advocates, certified WBEs
Online Application, Supporting Documentation, and Fee
File Review by Trained Certification Committee*
Mandatory Site Visit
Getting Certified: The Certification Process
Business Size and Type Do Not Matter
Can include WOSB certification (Federal) application at no additional cost through WBENC, if eligible
“WBE”(Women’sBusiness
Enterprise)
Getting Certified: The Certification ProcessDOCUMENTS REQUIRED: http://www.wbenc.org/Documentation-Required/ • General Company Information• Owner Eligibility• Financial Structure • Personnel • Management Information • Governance Information
(requirements differ, depending on business structure – listed below in order of complexity)- Sole Proprietorships- Partnerships- Limited Liability Corporations- Corporations
• Annual Fee: $350-$1,000 (based on revenues; varies by affiliate office)
Annual RE-certification is not nearly as arduous…
Getting Certified: Summary of Benefits
CONNECTIONS
COACHING & COUNSELCREDENTIALS
Getting Certified: Summary of Benefits• CREDENTIALS
– Regional & national brand recognition, and “WBENC-Certified” designation in marketing materials
– Eligibility to present and/or sponsor at high-visibility regional & national events
– Eligibility to nominate and be nominated for regional and national WBE awards and recognition
• CONNECTIONS
– Access to WBENCLink.org database, WBENC’s password-protected, searchable online repository of hundreds of corporate diversity and purchasing professionals nationwide and 11,000+ other certified businesses
– Regional & national networking and “Matchmaking” events, expos, and conferences where you can meet potential customers and partners
Getting Certified: Summary of Benefits• COACHING & COUNSEL
– Invitations to best practices webinars, workshops, and programs
– Opportunity to participate in Mentor Program (if available)
– Coaching and consulting sessions (if available)
Agenda• The Certification Landscape• Supply Chain and Supplier Diversity Primer• About WBENC Certification• Getting Certified• WBENC Corporate Members • Is Your Business a Candidate for Certification?• Other Certification Options
>> Over 600 corporate members nationwide <<
WBENC Corporate Members (New England)
Is Your Business a Candidate for Certification?• Is your company 51% owned, operated, managed, and controlled by a
woman or women? (Note: company size and type do not affect eligibility)
• Do you target corporations and do you have the capability and cash flow to deliver on contracts?
• Are you interested in partnering and/or doing business with other established women-owned businesses?
• Are you willing to invest the time and effort into completing the application process for certification?
LEARN MORE: www.CWEonline.org/certification orwww.wbenc.org
APPLICATION LINK: www.WBENCLink.org
Other Certification Options
If you want to do business with CORPORATIONS or other WBEs
If you want to do business with
STATE AGENCIES
If you want to do business with the
FEDERAL GOVT
Other Certification Options• For businesses interested in STATE contracts
S Each state has its own requirements, typically “DBE”S Visit www.cweonline.org/certification for information on New England states
• For businesses interested in FEDERAL contracts– “WOSB” (Women-Owned Small Business) certification offered through WBENC– Visit www.cweonline.org/certification for detailed information
• If you apply for WBENC certification, you will be prompted (upon completing the online WBENC application) to apply for WOSB certification, if your NAICS industry code is eligible
• There is no additional fee for WOSB certification through WBENC
Other Certification Options
Can be beneficial to have other certifications, if you qualify
Other Certification Options
Can be beneficial to have other certifications, if you qualify
Questions?
New England’s WBENC Affiliate
Future SupplierEdge Webinars
•Oct 8: Dell•Oct 22: Amgen•Oct 29: Hilton•Nov 12: Pacific Southwest SDC
Go to http://www.dandb.com/supplier to register
Q&A with
Jodi Baier
Learn more: http://www.dandb.com/
supplierOr call: 844-674-0285