BASQUE GOVERNMENT
Library Service
80th IFLA World Library and Information Congress | Lyon 2014
“Liburutegiak” app: The library in the palm
of your hand
Francisca Pulgar VernalteHead at Basque Government Library Service
David Maniega LegardaCTO at ICAlia Solutions
BASQUE GOVERNMENT
Library Service
80th IFLA World Library and Information Congress | Lyon 2014
Overview
Background An innovative Library Network Why an app for libraries? The scenario: Internet & Mobile usage Mobile Web vs. Native app Kind of Services we offer Diffusion & Marketing A roadmap to success
BASQUE GOVERNMENT
Library Service
80th IFLA World Library and Information Congress | Lyon 2014
Basque Country’s Network of Public Libraries
Board with libraries map
BASQUE GOVERNMENT
Library Service
80th IFLA World Library and Information Congress | Lyon 2014
Now more than
230 service points
500.000 members
4.500.000 documents
Next year (2015) the network will be bigger-the Santurce, Bilbao and San Sebastián local networks will be included-
Libraries Network
BASQUE GOVERNMENT
Library Service
80th IFLA World Library and Information Congress | Lyon 2014
Libraries Network
An innovative network:
1. Continually improving services + library staff training + learning by doing.
2. Reduce the digital divide and the generation gap.
3. Put library services where citiziens are.
BASQUE GOVERNMENT
Library Service
80th IFLA World Library and Information Congress | Lyon 2014
We may ask ourselves: why do we need
an app?
• Is it just a sort of trend?
• Is it just a matter of fashion?
• Is it a necessity?
Why an app for Libraries?
BASQUE GOVERNMENT
Library Service
80th IFLA World Library and Information Congress | Lyon 2014
Why an app for Libraries?
Project planning and evolution:
1) Digital skills training for library staff.
2) Corporate blog platform.
3) A new information channel for mobile
devices.
BASQUE GOVERNMENT
Library Service
80th IFLA World Library and Information Congress | Lyon 2014
Internet & Mobile usage
Spain’s Population 2014
26 Million
Mobile devices with Internet access
84%
Mobile Internet use
93%
Frequency of daily Internet mobile use
46 M
BASQUE GOVERNMENT
Library Service
80th IFLA World Library and Information Congress | Lyon 2014
Internet & Mobile usage
83,4 %
Photos & Videos
79,8 %
Internet Browsing
78,1%
70%
Social Networks
64%
Geolocation
BASQUE GOVERNMENT
Library Service
80th IFLA World Library and Information Congress | Lyon 2014
Mobile web vs. Native app
Source: samcomtechnobrains.com
BASQUE GOVERNMENT
Library Service
80th IFLA World Library and Information Congress | Lyon 2014
Mobile consumption
Source: Flurry Analytics
BASQUE GOVERNMENT
Library Service
80th IFLA World Library and Information Congress | Lyon 2014
What is the better choice?
Native apps Hybrid apps Web apps
Pros
Cons
Better performance
Access to all native API’s
Rich user Experience
Runs locally & support offline
Best UI & graphics
OS Updates & Distribution
Pros Pros
Development time & cost
Cross-Platform affinity
Look & Feel emulated
Runs locally & support offline
Easy technologies develop.
Distribution
Cons Cons
Development time & cost
Cross-Platform affinity
Easy technologies develop.
Centralized updates
Web Responsive Design
No need approval process
Performance, UI & graphics
Partial device access
Always need connection
Performance
Limited access to native API’s
UX near to web
Development time & cost
Approval process mandatory
Single platform affinity
BASQUE GOVERNMENT
Library Service
80th IFLA World Library and Information Congress | Lyon 2014
Diffusion & MK
"Liburutegiak" app: the icon of a public, networked library service
BASQUE GOVERNMENT
Library Service
80th IFLA World Library and Information Congress | Lyon 2014
Services we offer
LibraryNews
Library Events
Library Catalog
Latest Collection
Most Popular Loans
User Profile
Library Map
Video Channel
Blog Map
BASQUE GOVERNMENT
Library Service
80th IFLA World Library and Information Congress | Lyon 2014
Diffusion & MK
BASQUE GOVERNMENT
Library Service
80th IFLA World Library and Information Congress | Lyon 2014
Diffusion & MK
Viral marketing (in libraries and on social networks)
(Usurbil public library)
BASQUE GOVERNMENT
Library Service
80th IFLA World Library and Information Congress | Lyon 2014
Diffusion & MK
http://www.euskadi.net/appliburutegiak
BASQUE GOVERNMENT
Library Service
80th IFLA World Library and Information Congress | Lyon 2014
Data profiling
BASQUE GOVERNMENT
Library Service
80th IFLA World Library and Information Congress | Lyon 2014
Data profiling: Top 5
Library News
Library Events
Library Catalog
Latest Collection
Most Popular Loans
1st
2nd
3th
4th
5th
10,816
2,763
1,859 1,500
1,138
1,101 444
1,296
1,540
2,057
Data source: 01 Jan 2014 – 01 Jul 2014
BASQUE GOVERNMENT
Library Service
80th IFLA World Library and Information Congress | Lyon 2014
A roadmap to success
Integrate digital loan service in “Liburutegiak” App
BASQUE GOVERNMENT
Library Service
80th IFLA World Library and Information Congress | Lyon 2014
Conclusion
• People who visit libraries become more digital (find out about digital services).
• People who use digital services come to the libraries (get to know library premises).
• Libraries are where people are.
BASQUE GOVERNMENT
Library Service
80th IFLA World Library and Information Congress | Lyon 2014
Liburutegiak SM
https://www.facebook.com/liburutegiak
https://twitter.com/liburutegiak
https://www.youtube.com/user/liburutegiak
https://www.flickr.com/photos/eips/
http://www.pinterest.com/liburutegiak/
BASQUE GOVERNMENT
Library Service
80th IFLA World Library and Information Congress | Lyon 2014
Francisca Pulgar VernalteHead at Basque Government Library [email protected]
David Maniega LegardaCTO at ICAlia [email protected]
Thank you for your attention!
