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Tiffany Broadbent Beker Social Media Coordinator & Web Developer
W&M Creative Services
Using social media effectively for your organization
Choose your channel(s) wisely
Publicize events & generate
public awareness
“Insider” and
daily-life photosConnect with
alumni
Showcase chapter history
Showcase community
content
Latest news & organization
updates
Setting things up
Pick a recognizable & distinct page/user name & profile photo
Provide as much page/profile info as possible
Make sure you have backup
At least two people should be able to access every account
Social media isall about the content
What unique benefits & information do you have to
offer your fans?
How to say it?
Use a conversational tone (& expect responses)
Ask meaningful questions
Highlight posts with photos or video
Make sure each postis related to your
organization or W&M
Themed posts
Event Promotion
Create a Facebook Event
Guests can easily share event with friends
Can sell tickets, print guest lists
(or similar)
Add to W&M Eventsevents.wm.edu
Event can be featured on W&M homepage & myWM
Generate Online Buzz
Create a hashtag for the event (utilize Tagboard & Storify)
Preview the event Post behind-the-scenes information
Create event-related pollsCollect RSVPs
Read twice, post once
Use proper spelling & grammar (the internet loves a mistake)
Be accurate & respectful
Consider everythingyou post to be
public & permanent
Tailor your content for each platform
How will people find you?
Like or Followsimilar/relevant accounts
Share/Retweet/Likeupdates from others
Mention @williamandmary
Hashtag #wmcharterday
Via your website
W&M’s Social Media
Directory
It’s easy to start a channel, the trick is maintenance
When will you post? And how often?
Adjust to suit your organization’s needs & calendar
Once per week
Facebook, Instagram, Tumblr, LinkedIn
2 - 3 times per week Twitter, Pinterest
At minimum...
Don’t let spam (posts or followers)
accumulate
Managing Your Social Media Time
15 minutesa day
to post, check page and answer questions
1 hour a month
to plan posts, clean out spam, update info and
cover photos
Can schedule posts via Facebook, HootSuite, TweetDeck or Buffer (but be prepared for conversations daily)
Save time and integrate and cross-promote (but don’t duplicate) social media channels
A little help…ifttt.com
It’s not all about the numbers
indifferent followers
Create interesting & engaging posts that people want to share, and they will generate publicity for you
100 > 10,000dedicated &
engaged users
Resources
• Social Media Resourceswww.wm.edu/socialresources
• Official W&M Hashtags www.wm.edu/hashtags
• Social Media Comment Policywww.wm.edu/social-media-comment-policy
• W&M Social Media Users Group (SMUG)www.wm.edu/smug
Thank You
[email protected] @tb623 on Twitter
!
or !
[email protected] @wm_creative
Icons via pictodeck
