© 2011 - 2013 Plano & Simple | www.PlanoAndSimple.com 1
Linda S. Plano, PhD
“Perfect Pitch”PPT Template
Test Page
• 8 colors to specify 8 shapes• Logo• Text
© 2011 - 2013 Plano & Simple | www.PlanoAndSimple.com
Place Your Logo Here
2
3
Perfect Pitch Philosophy:Know Your Audience
General Public
Venture Capitalists Angels
Significant Others
CUSTOMERS!
Employers/ Employees
Private Equity
Friends & Family
Funding Agencies
© 2011 - 2013 Plano & Simple | www.PlanoAndSimple.com
When You’re an Entrepreneur, Life’s a Pitch!
10 (Plano &) Simple Questions Every Pitch Should Answer
1. Why should I care?
2. What do you do (in language I can understand)?
3. Why are you better?
4. How will you stay better?
5. Is it real or is it vaporware?
6. How will you make money?
7. How much are you going to make?
8. Why are you the right team?
9. What will you do?
10. How much will it cost?© 2013 Plano & Simple | www.PlanoAndSimple.com 4
1. Why Should I Care?
• Words– Market pain– Market size
• Graphics– Clear cartoon of problem– Pie or bar chart of market size & growth
© 2011 - 2013 Plano & Simple | www.PlanoAndSimple.com 5
* Tweetable
© 2013 Plano & Simple | www.PlanoAndSimple.com 6
* Relevant to Audience
© 2013 Plano & Simple | www.PlanoAndSimple.com 7
2. What Do You Do*?
• Words– Describe what your innovation does, not how it works– Relate to the problem being solved
• Graphics– Clear cartoon of solution to market pain– No equations, formulas, TLAs or jargon!
© 2011 - 2013 Plano & Simple | www.PlanoAndSimple.com 8
*In language I can understand!
* 4+ years and hundreds of pitches later, I still remember this idea.
© 2013 Plano & Simple | www.PlanoAndSimple.com 9
3. Why Are You Better?
• Words– Focus on customer benefits, not technology features
• Graphics– Matrix or 4-quadrant chart
© 2011 - 2013 Plano & Simple | www.PlanoAndSimple.com 10
* “Wow, now that’s thin!”© 2013 Plano & Simple | www.PlanoAndSimple.com 11
© 2011 - 2013 Plano & Simple | www.PlanoAndSimple.com 12
P&S Competition Template #1
Benefit 1 Benefit 2 Benefit 3 Benefit 4
Your Company
Competitor 1
Competitor 2
Competitor 3
Competitor 4
P&S Competition Template #2
less affordable more affordable
less desirable
more desirable
Them 3
Them 4
Them 1
Them 2
© 2011 - 2013 Plano & Simple | www.PlanoAndSimple.com 13
Us
6. How Will You Make Money?
• Words– Have a defensible business model (use competitor
examples)– Focus on vision for business, not development plan
• Graphics– Flow chart or other clear, simple representation of your
business ecosystem
© 2011 - 2013 Plano & Simple | www.PlanoAndSimple.com 14
8. Why Are You the Right Team?
• Words– Highlight Your Team’s Experience– Leverage Advisors, Partners, etc.
• Graphics– Clean, simple lay out of management team
© 2011 - 2013 Plano & Simple | www.PlanoAndSimple.com 15
Team TemplateTeam
Jane DoeCEO
• Experience• Experience• Education
George OscarCOO
• Experience• Experience• Education
Advisors
John Doe CEO, Bigshot Corp
Jill St. John, PhD Professor, Fancy University
© 2011 - 2013 Plano & Simple | www.PlanoAndSimple.com 16
Partner Logo Partner Logo Grant Provider LogoPartner Logo
9. What Will You Do?10. How Much Will It Cost?• Words
– Describe your focused plan for development thru liquidity– Make Your Ask!
• Graphics– Show value-added milestones– 2 – 3 milestones per development phase
© 2011 - 2013 Plano & Simple | www.PlanoAndSimple.com 17
P&S Development Plan Template
© 2011 - 2013 Plano & Simple | www.PlanoAndSimple.com 18
2011 2012 2013 2014 2015
• Demo complete• 2 new patents filed
• Regulatory compliance• 1st customer signed
• Break even• 5 customers signed
$15 M
$4 M
$5 M
18
Presentation Pointers• You
– Practice, Practice, Practice– Be Enthusiastic & Confident, Not Arrogant– Have a Conversation – Make Eye Contact– Listen, Acknowledge, Respond
• Presentation– Have Relevant Backups– Create Simple Slides– Use Graphics, Text and Words– No Pointers! Or Else!– Use PowerPoint Wisely
© 2011 - 2013 Plano & Simple | www.PlanoAndSimple.com 19
© 2011 - 2013 Plano & Simple | www.PlanoAndSimple.com 20
Best of Luck & Success!www.PlanoAndSimple.com