LinkedIn for Law Firms 2013
Patrick Baynes Co-Founder, PeopleLinx
Formerly of LinkedIn Corp.
Lindsay Gotwald Director of Communications
Faegre Baker Daniels LLP
Confidential and Proprietary Information PeopleLinx LLC | All Rights Reserved
Agenda
» Industry update: Legal meets LinkedIn » Attorneys » Firms » Opportunities and challenges
» LinkedIn programs for firms and attorneys » Faegre Baker Daniels Approach 08’-13’ » Cozen O’Connor, Dechert LLP, Axiom
» Tips and takeaways
Confidential and Proprietary Information PeopleLinx LLC | All Rights Reserved
LinkedIn is » 225M+ Members, 3M+ join each month » 34,000+ law practices. 1.5+ million lawyers
Confidential and Proprietary Information PeopleLinx LLC | All Rights Reserved
LinkedIn for Law Firms
LinkedIn is » A tremendous sales and relationship channel opportunity. 50K+ General Counsel » Approximately 30 lawyers to every GC
Confidential and Proprietary Information PeopleLinx LLC | All Rights Reserved
LinkedIn for Law Firms Law firms are using LinkedIn to:
» Recruit talent
» Get closer to clients
» Research opportunities
» Promote attorneys and events
» Distribute content
Individual attorneys are using LinkedIn to: » Increase their profile and visibility
» Connect with clients and partners
» Stay in touch with personal and business relationships
» Position themselves for inbound business
» Research and meeting preparation
Confidential and Proprietary Information PeopleLinx LLC | All Rights Reserved
LinkedIn for Law Firms and Attorneys
Confidential and Proprietary Information PeopleLinx LLC | All Rights Reserved
Times They Are a Changin’
2008 2013
Confidential and Proprietary Information PeopleLinx LLC | All Rights Reserved
Categorize & Prioritize
Early Adopters
Skeptics
Youngsters
Newbies
Confidential and Proprietary Information PeopleLinx LLC | All Rights Reserved
Tying it Together
Confidential and Proprietary Information PeopleLinx LLC | All Rights Reserved
LinkedIn for Law Firms
» Three unique approaches
Confidential and Proprietary Information PeopleLinx LLC | All Rights Reserved
LinkedIn for Law Firms
Confidential and Proprietary Information PeopleLinx LLC | All Rights Reserved
LinkedIn for Law Firms
“A former colleague of mine looking for a new job joined LinkedIn and sought to connect with me. This prompted me to see where he was working and call him. His company was involved in an antitrust case that was going up on appeal. I asked him to introduce me to the GC and then convinced the GC to hire us to handle the appeal. Had he not
connected with me on LinkedIn, I would not have had the entrée to the GC.”
Paul Denis Antitrust Practice Group Co-Chair Washington
Confidential and Proprietary Information PeopleLinx LLC | All Rights Reserved
LinkedIn for Law Firms
Confidential and Proprietary Information PeopleLinx LLC | All Rights Reserved
LinkedIn for Law Firms
Confidential and Proprietary Information PeopleLinx LLC | All Rights Reserved
LinkedIn Tips and Takeaways
» Addressing time sensitivity » Matching content » Value prop to attorneys: relational credibility » Little things that make a big difference » 80/20 rule for developing social talent » The ROI challenge
Confidential and Proprietary Information PeopleLinx LLC | All Rights Reserved
Questions?
Patrick Baynes Co-Founder, PeopleLinx Formerly of LinkedIn Corp. [email protected]
Lindsay Gotwald Director of Communications Faegre Baker Daniels LLP [email protected]