LINKEDIN'S

AUDIENCE

YOUNG50%

are agedbetween 25-44

78% have received a

university degree or higher

EDUCATED83%

earn more than300.000 SEK

AFFLUENT

2IN5

1IN3

2IN5

hold manager positions or

above

COMPANIES MOST REPRESENTED BY SWEDISH MEMBERS ARE

LINKEDIN’S USERS IN SWEDEN ARE

PLATFORM ENGAGEMENT

BUSINESS TRAVELLERS

Socially responsible

say they trust the information they

receive on LinkedIn

84% 65%

89%

90%Early adopters More likely to be

leaders than followers

and..

63% 49% say LinkedIn helps them to facilitate

opportunities

When making informed business decisions more than

LinkedIn users in Sweden research and seek advice on professional networks

say LinkedIn helps them to drive results via business leads

have made at least 5 international trips for business in the past

12 months

1IN3...and more than

have spent over 15nights in a hotel for business purposes

Source - LinkedIn Swedish Member Data June 2013