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Internal link building
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Roy Huiskes sr. SEO Consultant
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The next 20 min:
•What’s an internal linking structure?
•Why is it important to optimize?
•Most important strategies
•Take aways
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What you’ll learn:
•Why website structure are important for link building
•Why the wikipedia works so well
•How to improve your breadcrumbs for link building
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Why are links important?
•They give you a ‘vote’ for your website.
•They tell something about the page it points to
•Therefore search engines use them to value pages on your site and determine ranking
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What is internal link
building•Website structure
•In text links
•Breadcrumbs
•PageRank Flow (and PageRank sculpting...)
•tags and more...
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Why?Your linklove should flow to the pages
which are most important for your money flow!
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Information Architecture
•First for users
•Keep the search engines in mind for accessibility and spiderability
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So, give the right directions!
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Focus
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Size does matter!
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Dont’ forget: it’s about the money pages!
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An Example
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Secondary
Main
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Main
Secondary Great content!
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Siloing
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What? and why!
Contextual value in content and links
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PageRank Sculpting
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Control PageRank flow
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How?
•Nofollow (hipster)
•Javascript Links (old school)
•Robots.txt (kinda stupid)
•Noindex, Nofollow Meta information (more advanced and works great)
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The General Idea:
Don’t send linklove to pages that do not deserve or
need it
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Got some spare time?
•Go! see what it can do for you
•But rather spend more time on developing a great website structure
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Beware!
•Duplicate Content
•Print pages
•Canonical Issues
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In text linking
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Why the wiki works
Consistent, contextual links, in text with great relevance and
external link building that flows with relevance throughout the
whole website
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Breadcrumbs
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Breadcrumbs
•Home > books > horror > Stephen King
•But think about this:
•Bookstore > Horror books > Stephen King
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Where are you?
•And how do you know?
•It’s an extra relevant link to each page, based on importance
•It increases the spiderability for your website
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WordPress Users?
•SEO Smart linkshttp://www.prelovac.com/vladimir/wordpress-plugins/seo-smart-links
•Internal Link Buildinghttp://seoroi.com/specialty-services/new-seo-plugin-for-wordpress-internal-link-building/
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WordPress Users?
•Yoast Breadcrumbs
•Yoast Meta Robots
•Yoast RSS Footer
•http://yoast.com/wordpress
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Recommendation:
•The extreme SEO Session!
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Take aways
•A good website structure is important
•Categorize your pages
•Be consistent with keywords
•In-text-linking is the best (remember the wikipedia)
•Focus on Moneypages
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Questions!
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Get in contact!
http://www.onetomarket.com
http://twitter.com/chapter42
http://www.royhuiskes.com